Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables
Exam 1: The Role of Marketing Research70 Questions
Exam 2: Information Systems and Knowledge Management70 Questions
Exam 3: The Marketing Research Process85 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Problem Definition: Jump-Starting the Research Process75 Questions
Exam 6: Qualitative Research Tools80 Questions
Exam 7: Secondary Data Research in a Digital Age75 Questions
Exam 8: Survey Research: an Overview80 Questions
Exam 9: Survey Research: Basic Methods of Communication With Respondents75 Questions
Exam 10: Observation80 Questions
Exam 11: Experimental Research: An Overview85 Questions
Exam 12: Test Markets and Experimental Design75 Questions
Exam 13: Measurement80 Questions
Exam 14: Attitude Measurement75 Questions
Exam 15: Questionnaire Design85 Questions
Exam 16: Sampling Designs and Sampling Procedures75 Questions
Exam 17: Determination of Sample Size: A Review of Statistical Theory80 Questions
Exam 18: Fieldwork69 Questions
Exam 19: Editing and Coding: Transforming Raw Data Into Information75 Questions
Exam 20: Basic Data Analysis: Descriptive Statistics75 Questions
Exam 21: Univariate Statistical Analysis75 Questions
Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables75 Questions
Exam 23: Bivariate Statistical Analysis: Measures of Association75 Questions
Exam 24: Introducing Multivariate Statistical Analysis80 Questions
Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up70 Questions
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____________________ is the appropriate test to use when comparing the means of three or more groups to see if they are significantly different from one another.
(Short Answer)
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The degrees of freedom are calculated asd.f.= n - 1 when using the t-test for comparing two means.
(True/False)
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A Z-test for differences of proportions requires a sample size greater than 100.
(True/False)
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A t-test is not appropriate and should not be used when the sample size is greater than 30.
(True/False)
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A researcher hypothesizes that males and females differ with respect to attitude toward sports sponsorships.To investigate this hypothesis that these two groups' attitudes differ,he will use a:
(Multiple Choice)
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Which of the following is the sum of differences between the group mean and the grand mean summed over all groups for a given set of observations?
(Multiple Choice)
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The F-test partitions total variance into ____________________ variance and ____________________ variance.
(Short Answer)
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If 25 of the 35 females in a research study agree with a statement,and 15 of the 35 males agree with this statement,the expected value for males-agree is:
(Multiple Choice)
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The mean of a variable over all observations is called the:
(Multiple Choice)
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In an ANOVA test of the differences between the means of three groups,the null hypothesis is:
(Multiple Choice)
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Which test is appropriate for comparing the scores of two interval variables drawn from related populations?
(Multiple Choice)
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If a researcher is interested in whether adult males purchase a product more frequently than adult females,this is an example of univariate statistics.
(True/False)
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What is ANOVA and when is it the appropriate statistical technique? What test is used to determine significance?
(Essay)
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When no direction of a relationship is stated in the hypothesis,a one-tailed test is appropriate.
(True/False)
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The chi-square test requires that the expected frequency in each cell of the contingency table be at least 30.
(True/False)
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If the critical value of chi-square in the chi-square table is 3.84,and the obtained value of chi-square in the study is 3.45,the researcher should:
(Multiple Choice)
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Suppose that you used a 9-point rating scale and that you wanted to compare men who had an annual income over $50,000 (Group 1)with men who had an annual income less than or equal to $50,000 (Group 2)on their liking of a new product.If you studied 40 men in Group 1 and they have a mean of 7 and a standard deviation of 2.5,while the 35 men in Group 2 have a mean of 5 and a standard deviation of 1.4,what is the approximate value of t using the t-test?
(Multiple Choice)
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In using the Z-test for comparing two proportions,if the pooled estimate of the proportion of successes is 0.36,then the pooled estimate of proportion of failures is:
(Multiple Choice)
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The sum of differences between the group mean and the grand mean summed over all groups for a given set of observations is called ____________________.
(Short Answer)
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The F-test partitions the total variance into within-group variance and between-group variance.
(True/False)
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