Exam 12: Research and Business Proposals and Planning for Business Proposals

You can usually better assess the usefulness of ______ than other secondary sources because of the many online reviews available.

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(Multiple Choice)

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Question 1

Correct Answer:

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David has been asked to prepare a brief report on consumer trends for tomorrow's emergency sales meeting.With limited time,his only viable information source is the Internet.Beyond a simple Google search,what are some strategies David could use to find useful information online?

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(Essay)

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Question 2

Correct Answer:

Verified

David can employ many strategies for online research.For example,he may go directly to general periodical or business news sites such as Bloomberg BusinessWeek or CNBC.com to do searches.Similarly,he may go to reputable business and industry websites and conduct searches there.He can also learn what current professionals are saying about a topic by visiting online discussions and forums.For example,in LinkedIn,you can view the conversations of thousands of professionals on any given topic.He should also be sure to information in video and audio format.A few simple searches could yield thousands of online videos on YouTube,and David might gain valuable insights into consumer preferences there.

When you evaluate how well secondary research can be revised to address your specific business problem,you are considering its

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(Multiple Choice)

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Question 3

Correct Answer:

Verified

Matt has conducted research on productivity within his company,and has identified a few employees that are underperforming on several key metrics.How can Matt apply the FAIR test to his research to ensure that the results are accurate,comprehensive,and unbiased?

(Essay)

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Question 4

Which of the following is a disadvantage of conducting primary research into a business problem?

(Multiple Choice)

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Question 5

When business professionals enter into primary research with preexisting assumptions or conclusions,they are likely to

(Multiple Choice)

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Question 6

Daniel,the owner of D's Inn,wants to graphically represent a comparison of his restaurant's market share with those of the top competitors in the same city.His research findings suggest that D's Inn has the largest market share.In order to present this data most effectively,Daniel should

(Multiple Choice)

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Question 7

Tony is creating a survey on customer satisfaction.An appropriate question to include would be "Please describe your ideal customer service experience and tell us whether your experience with Sailboat Hospitality lived up to your expectations."

(True/False)

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Question 8

Industry publications tend to be characterized by a low level of

(Multiple Choice)

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Question 9

Differentiate primary research from secondary research.Explain how you would choose which to use.

(Essay)

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Question 10

A disadvantage of online surveys is that

(Multiple Choice)

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Question 11

Which of the following is least important when analyzing data related to a business problem?

(Multiple Choice)

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Question 12

Which of the following terms is used for the process that involves the analysis of data collected by others with no direction from you or members of your organization?

(Multiple Choice)

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Question 13

Which of the following statements about leading questions is true?

(Multiple Choice)

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Question 14

Generally,charts are the least effective way of quickly demonstrating a key point or relationship.

(True/False)

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Question 15

In a pie chart,the largest slice should begin at 12 o'clock and go counterclockwise,and the second-largest slice should begin at 12 o'clock and go clockwise.

(True/False)

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Question 16

As you collect,analyze,and present data to others,you should provide all the relevant facts,even if they do not fit into convenient conclusions.

(True/False)

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Question 17

Leah is conducting secondary research into procedures for safely handling hazardous chemicals in the workplace.She is only interested in expert opinions on this matter.Which of the following types of secondary sources would be least helpful for Leah?

(Multiple Choice)

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Question 18

What five criteria should you use to evaluate the data quality of secondary research sources? Explain each one.

(Essay)

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Question 19

Reports or guides that are issued by the government and organizations and that generally describe research about solving a particular issue are referred to as

(Multiple Choice)

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Question 20

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You can usually better assess the usefulness of ______ than other secondary sources because of the many online reviews available.

David has been asked to prepare a brief report on consumer trends for tomorrow's emergency sales meeting.With limited time,his only viable information source is the Internet.Beyond a simple Google search,what are some strategies David could use to find useful information online?

When you evaluate how well secondary research can be revised to address your specific business problem,you are considering its

Matt has conducted research on productivity within his company,and has identified a few employees that are underperforming on several key metrics.How can Matt apply the FAIR test to his research to ensure that the results are accurate,comprehensive,and unbiased?

Which of the following is a disadvantage of conducting primary research into a business problem?

When business professionals enter into primary research with preexisting assumptions or conclusions,they are likely to

Daniel,the owner of D's Inn,wants to graphically represent a comparison of his restaurant's market share with those of the top competitors in the same city.His research findings suggest that D's Inn has the largest market share.In order to present this data most effectively,Daniel should

Tony is creating a survey on customer satisfaction.An appropriate question to include would be "Please describe your ideal customer service experience and tell us whether your experience with Sailboat Hospitality lived up to your expectations."

Industry publications tend to be characterized by a low level of

Differentiate primary research from secondary research.Explain how you would choose which to use.

A disadvantage of online surveys is that

Which of the following is least important when analyzing data related to a business problem?

Which of the following terms is used for the process that involves the analysis of data collected by others with no direction from you or members of your organization?

Which of the following statements about leading questions is true?

Generally,charts are the least effective way of quickly demonstrating a key point or relationship.

In a pie chart,the largest slice should begin at 12 o'clock and go counterclockwise,and the second-largest slice should begin at 12 o'clock and go clockwise.

As you collect,analyze,and present data to others,you should provide all the relevant facts,even if they do not fit into convenient conclusions.

Leah is conducting secondary research into procedures for safely handling hazardous chemicals in the workplace.She is only interested in expert opinions on this matter.Which of the following types of secondary sources would be least helpful for Leah?

What five criteria should you use to evaluate the data quality of secondary research sources? Explain each one.

Reports or guides that are issued by the government and organizations and that generally describe research about solving a particular issue are referred to as

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Communicating Across Cultures

Creating Effective Business Messages

Improving Readability With Style and Design

E-Mail and Other Traditional Tools for Business Communication

Social Media for Business Communication

Routine Business Messages

Persuasive Messages

Bad-News Messages

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communication

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