Question 1

Which of the following techniques is most likely to make business messages more positive?

Accepted Answer

A)  exaggerating facts 
B)  setting unrealistic expectations 
C)  avoiding diplomatic words 
D)  using constructive terms 
E)  focusing on what a product lacks 
A)  exaggerating facts 
B)  setting unrealistic expectations 
C)  avoiding diplomatic words 
D)  using constructive terms 
E)  focusing on what a product lacks D

Question 2

Extensive use of the I-voice in a business message

Accepted Answer

A)  fails to convey the interests of the audience. 
B)  increases the positivity of the message. 
C)  reveals that the writer has slanted the facts. 
D)  emphasizes that the writer understands the concerns of the reader. 
E)  indicates that the writer uses faulty either/or logic. 
A)  fails to convey the interests of the audience. 
B)  increases the positivity of the message. 
C)  reveals that the writer has slanted the facts. 
D)  emphasizes that the writer understands the concerns of the reader. 
E)  indicates that the writer uses faulty either/or logic. A

Question 3

A meta message is

Accepted Answer

A)  the gist of the primary message that the subject line of a topic communicates. 
B)  the overall but often underlying message people take away from a communication. 
C)  the unofficial message that travels through the grapevine. 
D)  the message communicated using an asynchronous mode of communication. 
E)  the direct message in which the autonomous voice of the speaker is most prominent. 
A)  the gist of the primary message that the subject line of a topic communicates. 
B)  the overall but often underlying message people take away from a communication. 
C)  the unofficial message that travels through the grapevine. 
D)  the message communicated using an asynchronous mode of communication. 
E)  the direct message in which the autonomous voice of the speaker is most prominent. B

Question 4

In the context of writing business messages,which of the following is true?

Accepted Answer

A)  Displaying a can-do attitude reduces the credibility of business messages. 
B)  Emphasizing what products and services are,rather than what they are not,makes business messages more positive. 
C)  Using diplomatic terms related to your relationships and interactions makes others suspicious of your business messages. 
D)  The practice of slanting information increases the credibility of a business message. 
E)  Using accurately negative terms related to your relationships and interactions makes business messages more other-oriented. 
A)  Displaying a can-do attitude reduces the credibility of business messages. 
B)  Emphasizing what products and services are,rather than what they are not,makes business messages more positive. 
C)  Using diplomatic terms related to your relationships and interactions makes others suspicious of your business messages. 
D)  The practice of slanting information increases the credibility of a business message. 
E)  Using accurately negative terms related to your relationships and interactions makes business messages more other-oriented.

Question 5

Sending mixed signals is most likely to

Accepted Answer

A)  result in positive meta messages. 
B)  increase the flexibility of encoding and decoding. 
C)  cause the reader to feel confused. 
D)  resolve conflicts between content and tone. 
E)  increase the credibility of a message. 
A)  result in positive meta messages. 
B)  increase the flexibility of encoding and decoding. 
C)  cause the reader to feel confused. 
D)  resolve conflicts between content and tone. 
E)  increase the credibility of a message.

Question 6

The use of we-voice in a business message

Accepted Answer

A)  fails to reflect the interests of the audience. 
B)  indicates that the writer has not reached any conclusions. 
C)  decreases the credibility of the message. 
D)  emphasizes the writer's shared interests with the reader. 
E)  indicates that the writer is slanting the message. 
A)  fails to reflect the interests of the audience. 
B)  indicates that the writer has not reached any conclusions. 
C)  decreases the credibility of the message. 
D)  emphasizes the writer's shared interests with the reader. 
E)  indicates that the writer is slanting the message.

Question 7

For the past few months,Capital Carpets has experienced high employee turnover.After investigating,human resource manager Kareem discovered that most employees are unhappy with their salaries and therefore unmotivated to work.Kareem plans to craft a message using the deductive,or direct,approach.How should he structure it?

Accepted Answer

A)  start with a call to action;lay out the supporting reasons;conclude with the primary message 
B)  state the primary message;lay out supporting reasons;conclude with a call to action 
C)  lay out the supporting reasons in careful order;state the primary message 
D)  state the primary message;give the call to action;lay out the supporting reasons 
E)  start with a call to action;state the primary message;lay out the supporting reasons 
A)  start with a call to action;lay out the supporting reasons;conclude with the primary message 
B)  state the primary message;lay out supporting reasons;conclude with a call to action 
C)  lay out the supporting reasons in careful order;state the primary message 
D)  state the primary message;give the call to action;lay out the supporting reasons 
E)  start with a call to action;state the primary message;lay out the supporting reasons

Question 8

Use either/or logic to strengthen business positions.

Accepted Answer

A) True 
 B)False

Question 9

_____ involve ranking or assigning importance to things,such as projects,goals,and tasks.

Accepted Answer

A)  Conclusions 
B)  Positions 
C)  Values 
D)  Priorities 
E)  Facts 
A)  Conclusions 
B)  Positions 
C)  Values 
D)  Priorities 
E)  Facts

Question 10

Exaggeration adversely impacts readers' perception of the credibility of a business message.

Accepted Answer

A) True 
 B)False

Question 11

The process of developing business messages involves planning,writing,and distributing.

Accepted Answer

A) True 
 B)False

Question 12

Excellent business thinkers explore issues deeply by gathering information from a variety of sources.

Accepted Answer

A) True 
 B)False

Question 13

Rich needs to choose someone to analyze the following problem and suggest potential solutions: The company is having trouble recruiting employees with the right skills.Which of the following employees should he choose?

Accepted Answer

A)  Sonia usually bases her ideas on a single,very popular,human resources journal. 
B)  Vern has a logical mind that generally sees issues as linear,step-by-step processes. 
C)  Alexia is the fastest writer in the department and can whip out a draft in no time. 
D)  Will has a knack for explaining complex issues in a clear,understandable way. 
E)  Berthe is very conventional in her thinking,and she distrusts innovation. 
A)  Sonia usually bases her ideas on a single,very popular,human resources journal. 
B)  Vern has a logical mind that generally sees issues as linear,step-by-step processes. 
C)  Alexia is the fastest writer in the department and can whip out a draft in no time. 
D)  Will has a knack for explaining complex issues in a clear,understandable way. 
E)  Berthe is very conventional in her thinking,and she distrusts innovation.

Question 14

Jorge,the shipping manager at Durable Products,writes a memo proposing that that they stop using RoadHog Trucking Company and ship everything by L.B.Haines.The reason he gives is that two of the accounts that have been shipping by L.B.Haines during the last year increased their orders by more than 10%,so he is certain that switching trucking firms will cause other accounts to grow too.The executives of the company do not accept Jorge's suggestion.Why was his memo unconvincing?

Accepted Answer

A)  slanting of facts 
B)  exaggeration 
C)  either/or logic 
D)  weak analogy 
E)  faulty cause/effect argument 
A)  slanting of facts 
B)  exaggeration 
C)  either/or logic 
D)  weak analogy 
E)  faulty cause/effect argument

Question 15

Pete,the marketing manager at Regal,believes that an employee should always act ethically and should also report instances of unethical behavior that he or she encounters.This belief held by Pete is an example of a

Accepted Answer

A)  fact. 
B)  conclusion. 
C)  position. 
D)  priority. 
E)  value. 
A)  fact. 
B)  conclusion. 
C)  position. 
D)  priority. 
E)  value.

Question 16

While writing business messages,avoid terms that unnecessarily focus on differences.

Accepted Answer

A) True 
 B)False

Question 17

The art of creating effective frames involves capturing your primary message in a short,memorable statement of 15 words or less.

Accepted Answer

A) True 
 B)False

Question 18

Ansel has been asked to analyze the benefits and feasibility of implementing a stress-reduction program on a fixed budget.Through research,Ansel learns that the cost of a stress reduction program exceeds the proposed budget.He also learns that such programs are linked to increased employee health and morale.Based on this information,he advises company leadership that the program should be implemented immediately.Ansel is guilty of

Accepted Answer

A)  relying on either/or logic. 
B)  slanting the facts. 
C)  limiting his research. 
D)  acting out of personal interest. 
E)  making unsupported generalizations. 
A)  relying on either/or logic. 
B)  slanting the facts. 
C)  limiting his research. 
D)  acting out of personal interest. 
E)  making unsupported generalizations.

Question 19

In all business messages,communicators should ideally aim at

Accepted Answer

A)  effectively using either/or arguments. 
B)  slanting facts to their benefit. 
C)  projecting positivity. 
D)  appropriately exaggerating facts. 
E)  avoiding the other-oriented approach. 
A)  effectively using either/or arguments. 
B)  slanting facts to their benefit. 
C)  projecting positivity. 
D)  appropriately exaggerating facts. 
E)  avoiding the other-oriented approach.

Question 20

The most important stage of creating effective business messages is planning.

Accepted Answer

A) True 
 B)False

Which of the following techniques is most likely to make business messages more positive?

Extensive use of the I-voice in a business message

A meta message is

In the context of writing business messages,which of the following is true?

Sending mixed signals is most likely to

The use of we-voice in a business message

Use either/or logic to strengthen business positions.

_____ involve ranking or assigning importance to things,such as projects,goals,and tasks.

Exaggeration adversely impacts readers' perception of the credibility of a business message.

The process of developing business messages involves planning,writing,and distributing.

Excellent business thinkers explore issues deeply by gathering information from a variety of sources.

Rich needs to choose someone to analyze the following problem and suggest potential solutions: The company is having trouble recruiting employees with the right skills.Which of the following employees should he choose?

Pete,the marketing manager at Regal,believes that an employee should always act ethically and should also report instances of unethical behavior that he or she encounters.This belief held by Pete is an example of a

While writing business messages,avoid terms that unnecessarily focus on differences.

The art of creating effective frames involves capturing your primary message in a short,memorable statement of 15 words or less.

In all business messages,communicators should ideally aim at

The most important stage of creating effective business messages is planning.

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Communicating Across Cultures

Improving Readability With Style and Design

E-Mail and Other Traditional Tools for Business Communication

Social Media for Business Communication

Routine Business Messages

Persuasive Messages

Bad-News Messages

Research and Business Proposals and Planning for Business Proposals

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communication

Filters

Exam 5: Creating Effective Business Messages

Which of the following techniques is most likely to make business messages more positive?

Extensive use of the I-voice in a business message

A meta message is

In the context of writing business messages,which of the following is true?

Sending mixed signals is most likely to

The use of we-voice in a business message

Use either/or logic to strengthen business positions.

_____ involve ranking or assigning importance to things,such as projects,goals,and tasks.

Exaggeration adversely impacts readers' perception of the credibility of a business message.

The process of developing business messages involves planning,writing,and distributing.

Excellent business thinkers explore issues deeply by gathering information from a variety of sources.

Rich needs to choose someone to analyze the following problem and suggest potential solutions: The company is having trouble recruiting employees with the right skills.Which of the following employees should he choose?

Pete,the marketing manager at Regal,believes that an employee should always act ethically and should also report instances of unethical behavior that he or she encounters.This belief held by Pete is an example of a

While writing business messages,avoid terms that unnecessarily focus on differences.

The art of creating effective frames involves capturing your primary message in a short,memorable statement of 15 words or less.

In all business messages,communicators should ideally aim at

The most important stage of creating effective business messages is planning.

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Communicating Across Cultures

Improving Readability With Style and Design

E-Mail and Other Traditional Tools for Business Communication

Social Media for Business Communication

Routine Business Messages

Persuasive Messages

Bad-News Messages

Research and Business Proposals and Planning for Business Proposals

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communication

Filters