Exam 16: Direct Marketing

Which off the following is NOT related to telemarketing?

Database marketing is criticized because it is:

Which of the following is NOT an example of direct response media?

In direct marketing situations,when it is necessary to screen or qualify potential buyers,it is advisable to use:

An ad for pet health insurance contains both a toll-free number to call and a website to visit for more information.This ad is an example of the combining of direct marketing with:

Which of the following companies employs a one-step approach to direct marketing?

Which of the following statements about direct e-mail is true?

Shoppers Drug Mart gives customers Optimum cards,which allow customers to take advantage of additional discounts on certain products and to be notified of special,customer-only sales.In addition,customers can accrue points each time they present their cards.These points can be used to purchase goods.Shoppers is using a:

Loyalty programs achieve each of the following objectives EXCEPT:

Which of the following is NOT true about direct-response TV?

With an offer to subscribe to a cooking magazine,Betty was offered the opportunity to buy a set of cookware,an electric can opener,and a coffee maker that were featured in the publication and selected by the magazine editors as the best value for the money.This is an example of:

Direct marketing lets the advertiser reach a large number of people and reduces or eliminates waste coverage through its strength of:

Information on Canada's privacy legislation that places limitations on what marketers can do with information stored in their databases can be found at:

A television commercial in which Publishers Clearing House urges consumers to look in their mailboxes for coming sweepstakes entries is an example of:

To segment and target their audiences,direct marketers use a _______,a listing of customers and/or potential customers.

When a direct advertising medium is designed to directly obtain an order,the _____ approach is being used:

A press conference called by the Maritime Museum of the Atlantic informed the public of the need for major repairs to prevent water damage to the museum's collection of primitive paintings.During the conference,the museum representative announced that each family in Halifax County and the neighbouring counties could expect to receive a donation envelope in the mail within the next few days.This is an example of the combining of direct marketing with:

Air Miles currently offers consumers the option of using points collected as cash when making purchases at a point of sale:

Direct marketing:

Which of the following statements about infomercials is NOT true?