Question 1

_____ is the extent to which a measurement is accurate and precise.

Accepted Answer

A)  Reliability 
B)  Validity 
C)  Practicality 
D)  Significance 
E)  Standardization 
A)  Reliability 
B)  Validity 
C)  Practicality 
D)  Significance 
E)  Standardization

Question 2

Which type of validity refers to the degree to which scores on one scale correlate with scores on other scales designed to assess the same construct?

Accepted Answer

A)  Predictive 
B)  Concurrent 
C)  Convergent 
D)  Discriminant 
E)  Content 
A)  Predictive 
B)  Concurrent 
C)  Convergent 
D)  Discriminant 
E)  Content

Question 3

Attitudes are a type of _____.

Accepted Answer

A)  object 
B)  physical property 
C)  psychological property 
D)  social property 
E)  mapping rule 
A)  object 
B)  physical property 
C)  psychological property 
D)  social property 
E)  mapping rule

Question 4

Order,one of the four characteristics of mapping rules,refers to _____.

Accepted Answer

A)  the use of ordered numbers such that two is less than three but greater than one 
B)  the use of numbers used to group or sort responses when no order to the numbers exists 
C)  the use of a series of numbers in which each number is an equal distance from the next 
D)  the use of a series of numbers with a unique origin indicated by the number zero 
E)  the use of a number that is not used again 
A)  the use of ordered numbers such that two is less than three but greater than one 
B)  the use of numbers used to group or sort responses when no order to the numbers exists 
C)  the use of a series of numbers in which each number is an equal distance from the next 
D)  the use of a series of numbers with a unique origin indicated by the number zero 
E)  the use of a number that is not used again

Question 5

The record low in Buffalo,New York for February 16this 20 degrees below 0.Which of the following characteristics are exhibited by this temperature?

Accepted Answer

A)  Classification only 
B)  Classification and order 
C)  Classification, order, and distance 
D)  Classification, order, distance, and origin 
E)  Classification, order, distance, origin, and exclusivity 
A)  Classification only 
B)  Classification and order 
C)  Classification, order, and distance 
D)  Classification, order, distance, and origin 
E)  Classification, order, distance, origin, and exclusivity

Question 6

An attitude scale that correctly forecasts the outcome of a purchase decision has _____ validity.

Accepted Answer

A)  discriminant 
B)  content 
C)  face 
D)  concurrent 
E)  predictive 
A)  discriminant 
B)  content 
C)  face 
D)  concurrent 
E)  predictive

Question 7

A nominal scale contains _____.

Accepted Answer

A)  mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin 
B)  the properties of order, classification, and equal distance between points but no unique origin 
C)  mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin 
D)  the properties of classification, order, equal distance, and unique origin 
E)  the four major sources of error 
A)  mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin 
B)  the properties of order, classification, and equal distance between points but no unique origin 
C)  mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin 
D)  the properties of classification, order, equal distance, and unique origin 
E)  the four major sources of error

Question 8

_____ describes how scores cluster or scatter in a distribution.

Accepted Answer

A)  Mode 
B)  Mean 
C)  Median 
D)  Dispersion 
E)  Range 
A)  Mode 
B)  Mean 
C)  Median 
D)  Dispersion 
E)  Range

Question 9

Attendance at raceways most recent two races have hit attendance records with 60,000 present at one and 65,000 present at another.Which of the following characteristics are exhibited by these attendance measures?

Accepted Answer

A)  Classification only 
B)  Classification and order 
C)  Classification, order, and distance 
D)  Classification, order, distance, and origin 
E)  Classification, order, distance, origin, and exclusivity 
A)  Classification only 
B)  Classification and order 
C)  Classification, order, and distance 
D)  Classification, order, distance, and origin 
E)  Classification, order, distance, origin, and exclusivity

Question 10

Measurement in research consists of assigning numbers to _____ in compliance with a set of rules.

Accepted Answer

A)  events 
B)  objects 
C)  properties 
D)  activities 
E)  all of the above 
A)  events 
B)  objects 
C)  properties 
D)  activities 
E)  all of the above

Question 11

Socioeconomic class affiliation is a type of _____.

Accepted Answer

A)  object 
B)  physical property 
C)  psychological property 
D)  social property 
E)  mapping rule 
A)  object 
B)  physical property 
C)  psychological property 
D)  social property 
E)  mapping rule

Question 12

What is the arithmetic mean for the business research exam scores?

Accepted Answer

A)  74.4 
B)  78 
C)  72 
D)  50 
E)  Between 50 and 100 
A)  74.4 
B)  78 
C)  72 
D)  50 
E)  Between 50 and 100

Question 13

An interval scale contains _____.

Accepted Answer

A)  mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin 
B)  the properties of order, classification, and equal distance between points but no unique origin 
C)  mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin 
D)  the properties of classification, order, equal distance, and unique origin 
E)  the four major sources of error 
A)  mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin 
B)  the properties of order, classification, and equal distance between points but no unique origin 
C)  mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin 
D)  the properties of classification, order, equal distance, and unique origin 
E)  the four major sources of error

Question 14

Name the four sources of error in measurement and provide an example for each.

Accepted Answer

The four sources of error are the respon

Question 15

Convergent validity and discriminant validity are components of _____ validity.

Accepted Answer

A)  external 
B)  internal 
C)  criterion-related 
D)  construct 
E)  content 
A)  external 
B)  internal 
C)  criterion-related 
D)  construct 
E)  content

Question 16

What are the four characteristics of mapping rules? Which of the four types of data corresponds with the possible combinations of these characteristics? Provide an example for each.

Accepted Answer

The four characteristics of mapping rule

Question 17

Which characteristic of mapping rules refers to a series of numbers in which each number in the series is an equal distance from the next number?

Accepted Answer

A)  Classification 
B)  Order 
C)  Distance 
D)  Origin 
E)  Exclusivity 
A)  Classification 
B)  Order 
C)  Distance 
D)  Origin 
E)  Exclusivity

Question 18

The appropriate measure of central tendency for an ordinal scale is the _____.

Accepted Answer

A)  mode 
B)  mean 
C)  median 
D)  range 
E)  dispersion 
A)  mode 
B)  mean 
C)  median 
D)  range 
E)  dispersion

Question 19

What is the median for the business research exam scores?

Accepted Answer

A)  74.4 
B)  78 
C)  72 
D)  50 
E)  Between 50 and 100 
A)  74.4 
B)  78 
C)  72 
D)  50 
E)  Between 50 and 100

Question 20

When analyzing nominal data,which measure of central tendency is appropriate?

Accepted Answer

A)  mean 
B)  mode 
C)  median 
D)  range 
E)  dispersion 
A)  mean 
B)  mode 
C)  median 
D)  range 
E)  dispersion

Exam 11: Measurement

_____ is the extent to which a measurement is accurate and precise.

Which type of validity refers to the degree to which scores on one scale correlate with scores on other scales designed to assess the same construct?

Attitudes are a type of _____.

Order,one of the four characteristics of mapping rules,refers to _____.

The record low in Buffalo,New York for February 16this 20 degrees below 0.Which of the following characteristics are exhibited by this temperature?

An attitude scale that correctly forecasts the outcome of a purchase decision has _____ validity.

A nominal scale contains _____.

_____ describes how scores cluster or scatter in a distribution.

Attendance at raceways most recent two races have hit attendance records with 60,000 present at one and 65,000 present at another.Which of the following characteristics are exhibited by these attendance measures?

Measurement in research consists of assigning numbers to _____ in compliance with a set of rules.

Socioeconomic class affiliation is a type of _____.

What is the arithmetic mean for the business research exam scores?

An interval scale contains _____.

Name the four sources of error in measurement and provide an example for each.

Convergent validity and discriminant validity are components of _____ validity.

What are the four characteristics of mapping rules? Which of the four types of data corresponds with the possible combinations of these characteristics? Provide an example for each.

Which characteristic of mapping rules refers to a series of numbers in which each number in the series is an equal distance from the next number?

The appropriate measure of central tendency for an ordinal scale is the _____.

What is the median for the business research exam scores?

When analyzing nominal data,which measure of central tendency is appropriate?

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring, Displaying, and Examining Data

Hypothesis Testing

Measures of Association

Multivariate Analysis: An Overview

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

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