Question 1

Specialty firms can establish expertise in all of the following areas except _____.

Accepted Answer

A)  methodology 
B)  process 
C)  industry 
D)  incentives 
E)  geographic region 
A)  methodology 
B)  process 
C)  industry 
D)  incentives 
E)  geographic region

Question 2

Researchers who study retail shoppers by tracing their footsteps and recording the amount of time a shopper spends reading labels are conducting _____ studies.

Accepted Answer

A)  survey 
B)  interviewing 
C)  observation 
D)  focus groups 
E)  empathic 
A)  survey 
B)  interviewing 
C)  observation 
D)  focus groups 
E)  empathic

Question 3

What type of research firm dominates the small research firms operated by a single person or a small staff?

Accepted Answer

A)  Proprietary 
B)  Syndicated 
C)  Full-service 
D)  Specialty 
E)  Internal 
A)  Proprietary 
B)  Syndicated 
C)  Full-service 
D)  Specialty 
E)  Internal

Question 4

Which of the following is not a required characteristic of good research?

Accepted Answer

A)  Clearly defined purpose 
B)  Detailed research process 
C)  Focused on theory 
D)  Thorough research design 
E)  Recognition of limitations 
A)  Clearly defined purpose 
B)  Detailed research process 
C)  Focused on theory 
D)  Thorough research design 
E)  Recognition of limitations

Question 5

Are any of the following not a good reason for managers to be well grounded in basic research?

Accepted Answer

A)  Do research for themselves. 
B)  Make competent decisions on whether to make or 'buy' research from researchers outside the firm. 
C)  Define their own needs and form researchable questions for the specialist. 
D)  Judge the logic of a research approach. 
E)  All are good reasons. 
A)  Do research for themselves. 
B)  Make competent decisions on whether to make or 'buy' research from researchers outside the firm. 
C)  Define their own needs and form researchable questions for the specialist. 
D)  Judge the logic of a research approach. 
E)  All are good reasons.

Question 6

Which term below refers to a research program or technique that is owned by a single firm?

Accepted Answer

A)  Proprietary 
B)  Omnibus 
C)  Full-service 
D)  Limited service 
E)  Internal 
A)  Proprietary 
B)  Omnibus 
C)  Full-service 
D)  Limited service 
E)  Internal

Question 7

The goal of the research design is to maximize the _____ of the results.

Accepted Answer

A)  objectivity 
B)  subjectivity 
C)  profitability 
D)  morality 
E)  reportability 
A)  objectivity 
B)  subjectivity 
C)  profitability 
D)  morality 
E)  reportability

Question 8

Which of the following is an example of a business decision maker?

Accepted Answer

A)  Politician's election consultant 
B)  Church pastor 
C)  Manager of a non-profit program 
D)  Business manager of a consumer goods product 
E)  All of the above 
A)  Politician's election consultant 
B)  Church pastor 
C)  Manager of a non-profit program 
D)  Business manager of a consumer goods product 
E)  All of the above

Question 9

Which of the following types of research is conducted to evaluate specific courses of action or forecast current or future values?

Accepted Answer

A)  Reporting studies 
B)  Explanation studies 
C)  Description studies 
D)  Prediction studies 
E)  Observation studies 
A)  Reporting studies 
B)  Explanation studies 
C)  Description studies 
D)  Prediction studies 
E)  Observation studies

Question 10

Visionary decision makers tend to base business decisions on _____.

Accepted Answer

A)  proprietary business research 
B)  instinct 
C)  secondary data 
D)  past experience 
E)  all of the above 
A)  proprietary business research 
B)  instinct 
C)  secondary data 
D)  past experience 
E)  all of the above

Question 11

What is the difference between applied research and basic research?

Accepted Answer

Applied research is research that has a

Question 12

A business intelligence system in conjunction with business research often has the task of:

Accepted Answer

A)  Create an platform for surveillance of corporate competitors. 
B)  Discovering opportunities that influence strategic decisions. 
C)  Generate numerous elements of data organized for retrieval. 
D)  Relying heavily on those methodologies that proved themselves in the last several decades of the 20th century-surveys and focus groups. 
E)  None of the above. 
A)  Create an platform for surveillance of corporate competitors. 
B)  Discovering opportunities that influence strategic decisions. 
C)  Generate numerous elements of data organized for retrieval. 
D)  Relying heavily on those methodologies that proved themselves in the last several decades of the 20th century-surveys and focus groups. 
E)  None of the above.

Specialty firms can establish expertise in all of the following areas except _____.

Researchers who study retail shoppers by tracing their footsteps and recording the amount of time a shopper spends reading labels are conducting _____ studies.

What type of research firm dominates the small research firms operated by a single person or a small staff?

Which of the following is not a required characteristic of good research?

Are any of the following not a good reason for managers to be well grounded in basic research?

Which term below refers to a research program or technique that is owned by a single firm?

The goal of the research design is to maximize the _____ of the results.

Which of the following is an example of a business decision maker?

Which of the following types of research is conducted to evaluate specific courses of action or forecast current or future values?

Visionary decision makers tend to base business decisions on _____.

What is the difference between applied research and basic research?

A business intelligence system in conjunction with business research often has the task of:

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring, Displaying, and Examining Data

Hypothesis Testing

Measures of Association

Multivariate Analysis: An Overview

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Filters

Exam 1: Research in Business

Specialty firms can establish expertise in all of the following areas except _____.

Researchers who study retail shoppers by tracing their footsteps and recording the amount of time a shopper spends reading labels are conducting _____ studies.

What type of research firm dominates the small research firms operated by a single person or a small staff?

Which of the following is not a required characteristic of good research?

Are any of the following not a good reason for managers to be well grounded in basic research?

Which term below refers to a research program or technique that is owned by a single firm?

The goal of the research design is to maximize the _____ of the results.

Which of the following is an example of a business decision maker?

Which of the following types of research is conducted to evaluate specific courses of action or forecast current or future values?

Visionary decision makers tend to base business decisions on _____.

What is the difference between applied research and basic research?

A business intelligence system in conjunction with business research often has the task of:

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring, Displaying, and Examining Data

Hypothesis Testing

Measures of Association

Multivariate Analysis: An Overview

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Filters