Exam 6: Understanding and Reaching Global Consumers and Markets

Foreign countries with very low per capita incomes may still be attractive markets for some goods.To get a more reliable picture of a country's purchasing power,a country's __________ must also be considered.

Which of the following statements about bribery is most accurate?

All of the following are advantages of licensing except which?

Which of the following statements about the dynamics of world trade is most accurate?

Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries.For example,Nescafé generally emphasizes the taste,aroma,and warmth of shared moments in its advertising around the world.However,in Thailand,Nescafé is advertised as a way to relax from the pressures of daily life.This is an example of which type of global marketing product and promotion strategy?

A country's communications,transportation,financial,and distribution systems are considered to be its

When foreign currencies can buy more U.S.dollars,

An estimated 10 to 15 percent of world trade involves __________,the practice of using barter rather than money for making global sales.

Even though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are

Global companies have five strategies for matching products and their promotion efforts to global markets.The strategy of selling virtually the same product in other countries is referred to as

As a general rule,a product __________ strategy seems to work best when the consumer target market for the product is alike across countries and cultures-that is,consumers share the same desires,needs,and use for the product.

One advantage of direct investment when entering a new global market is that

A(n)__________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.

Which of the following statements about the World Trade Organization (WTO)is most accurate?

Three types of companies populate and compete in the global marketplace.Identify and describe each type.

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as

Which of the following statements about the World Trade Organization (WTO)is most accurate?

To eliminate the need to continually monitor currency exchange rates,__________ of the countries in the European Union (EU)have adopted a common currency called the euro.

Fluctuations in the __________ among the world's currencies have direct impact on the sales and profits made by global companies.

When a country's exports exceed its imports,