Exam 6: Understanding and Reaching Global Consumers and Markets

U.S.-based Fran Wilson Creative Cosmetics attributes its success in Japan to a top-quality product,effective advertising,and a novel __________ strategy,in which it uses Japanese distributors to reach beauty salons rather than department stores.

In indirect exporting,a firm sells its domestically produced products in a foreign country

To eliminate the need to continually monitor currency exchange rates,16 of the countries in the European Union (EU)have adopted a common currency,which is called the

Which form of entry into a foreign market requires the greatest commitment?

Indirect exporting refers to

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

The complementary nature of economic flows internationally,whereby imports stimulate exports and vice versa,is called ________ and is one argument for free trade among nations.

The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this __________,when used in a marketing campaign that replaced the columns with Coke bottles,would arouse such an angry response in that country.

Kit Kat bars are marketed by Nestlé worldwide.Kit Kat is pronounced "kitto katsu" in Japanese,which roughly translates to "surely win." Japanese teens eat Kit Kat bars for good luck,particularly when taking crucial school exams.This positive result might have been missed had the company used __________ and felt it necessary to use a name without an additional meaning.

Direct investment in international marketing refers to

The estimated cost of economic espionage to firms in the United States is estimated to be

A disadvantage of a joint venture arrangement when entering a new global market is that

The World Trade Organization (WTO)refers to

A New York car wash owner wanted to open a car wash in Quebec,Canada.He hired a U.S.translator to create signage for the new venture and to design some simple advertising.It was not until the business was opened that he realized he should have used __________.His French signs actually said "car bath" instead of "car wash."

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit.Recipco and Tradaq assist international companies in making

All of the following are challenges faced by Amazon in its expansion into India except which?

Explain the difference between dumping and parallel importing.

Starbucks and Tata Global Beverage have together formed Tata Starbucks Private Limited in order to bring Starbucks to India.The global market entry strategy is known as

Which of the following examples best demonstrates a company's appreciation of another country's values?

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.However,adaptations of global brands are made