Exam 6: Understanding and Reaching Global Consumers and Markets

Why has Amazon been aggressively pursuing the Indian market since 2013?

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

For the marketer,a thorough __________ involves an understanding of and an appreciation for the values,customs,symbols,and language of other societies.

Play devil's advocate.Select any American industry and argue persuasively why protectionism is not only patriotic,it is absolutely essential for survival.

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France,you would be wise to use __________,whereby you have someone translate your literature from American English into French,and then have a second fluent French speaker translate the French into American English.

Five trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Since 1963,the guiding principle of Mary Kay,Inc.,has been based on

The European Union is an economic and political union of __________ member countries that have eliminated most barriers to the free flow of products,services,capital,and labor across their borders.

A global market entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as

Offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee is referred to as

A thorough cross-cultural analysis involves an understanding of and an appreciation of all of the following except which?

U.S.appliance manufacturers find that different customs about shopping must be used to determine local product design.For instance,people in Northern Europe shop only once a week,so they need bigger refrigerators than Southern Europeans,who shop daily.Furthermore,Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans want them on the bottom.Based on this,U.S.appliance manufacturers would more likely be successful if they used __________ marketing strategy.

Which of the following statements concerning currency exchange rates is most accurate?

Values refer to

Gross domestic product refers to

Direct exporting refers to

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Recently,the Japanese government,under pressure from its domestic farm lobby,slapped government taxes on mushrooms,leeks,and the reeds used in tatami mats that were being imported from China.These taxes Japan levied are referred to as

Global consumers refers to

The world's largest manufacturer of peppermint candy canes was located in Albany,Georgia,until it could no longer afford to buy the sugar needed for its operation.It moved its manufacturing business to Mexico where there are no restrictions (like those that exist in the United States)on the amount of sugar that can be brought into the nation.The business moved to Mexico because of __________ established by the U.S.government.