Exam 6: Understanding and Reaching Global Consumers and Markets

Mars,America's second-largest candy company,began doing business in Russia in the late 1980s.The Snickers bar is one of the top-selling candies in Russia and is marketed in much the same way as it is in the United States.What type of global company is Mars?

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as

When a U.S.airplane manufacturer sells its airplanes to a company in Germany without using intermediaries,it is referred to as

Volvo of North America delivered automobiles to the Siberian police force when Siberia had no cash to pay for them.It accepted payment in oil,which it then sold for cash to pay for media advertising in the United States.This transaction is an example of

All nations and regions of the world do not participate equally in world trade.World trade flows reflect

Even though Exxon adapts its gasoline blends for different countries based on climate,the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known an

What is considered normal and expected about the way people do things in a specific country is referred to as

Explain the trade feedback effect.

There are __________ World Trade Organization countries,including the United States,which account for more than 90 percent of world trade.

The administrative,marketing,and manufacturing operations that many international firms,multinational firms,and transnational firms have around the world are often called

Explain the difference between indirect exporting and direct exporting.What are the advantages and disadvantages of each approach?

Tariffs refer to

When a firm sells its domestically produced products in a foreign country through an intermediary,it is referred to as

When a nation's nation's imports exceed its exports,it incurs a __________ in its balance of trade.

Mary Kay,Inc.,can be classified as which type of company when marketing its products around the world?

Which of the following countries is the world's leading importer?

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Generally,as the proportion of middle-income households in a country increases,the nation's purchasing power

Whirlpool asked the United States to impose __________ on washing machine imports made by LG Electronics and Samsung Electronics,both South Korean companies,to raise the price of these products.Whirlpool accused these companies of selling below fair market value and receiving anticompetitive export subsidies from their governments,both of which could jeopardize American jobs.

KFC in Japan sells tempura crispy strips.In northern England,it stresses gravy and potatoes.In Thailand,it offers fresh rice.In Holland,instead of potatoes,KFC offers customers a potato and onion croquette.In France,KFC sells pastries alongside its chicken.These examples illustrate that KFC exhibits an appreciation for the __________ of other societies.