Exam 6: Understanding and Reaching Global Consumers and Markets

When firms originate,produce,and market their products and services worldwide,it is referred to as

Explain the concept of countertrade,and discuss its importance.

Cultural symbols refer to

A Tokyo shopkeeper would have been wise to use __________ to verify the accuracy of the new sign in English he purchased for his dry cleaning business.The sign read,"Drop your pants here for best results," which he did not know had another suggestive meaning to native speakers.

Which of the following statements about the relationship between the imports into the United States and the exports from the United States during the last 30 years is most accurate?

Based on a study of 6,500 teens in 26 countries,when asked what country had the most influence on their attitudes and purchase behavior,54 percent of teens from the United States,87 percent of those from Latin America,80 percent of the Europeans,and 80 percent of those from Asia named

What global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

Exporting refers to a global market entry strategy

Which of the following statements about global brands is most accurate?

Black & Decker launched the Snake Light flexible flashlight.Created to address a global need for portable lighting,the product became a best seller in North America,Europe,Latin America,and Australia.This is an example of which type of global marketing product and promotion strategy?

A country's income distribution is important because it gives a more reliable picture of a country's ________ than just per capita income alone.

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Channels of distribution in global marketing are often long and complex.The availability and quality of retailers and wholesalers as well as transportation,communication,and warehousing facilities are often determined by

The PRS Group maintains a website that can be used to determine

Which of the following is an important indicator of a nation's increasing purchasing power?

Generally speaking,__________ firm markets its existing products and services in other countries the same way it does in its home country.

Government taxes on products or services entering a country that primarily serve to raise prices on imports are referred to as

"A signal that the world's trading nations are committed to open markets-and will resist protectionism-would inject confidence and energy into our markets," says the Office of the U.S.Trade Representative.Discuss this statement.

Coca-Cola has operations in all but two nations in the world and Pepsi-Cola is now available in about 200 countries and territories,making the soft drink industry an example of

In Latvia,only one six-lane highway exists,connecting Riga,its capital,with Moscow.Otherwise,the roads are two lanes and many are made of cobblestones or bricks.This limits the speed with which deliveries can be made and requires that delivery trucks be quite small.The road network in Latvia is an example of problems with a country's

Lever Europe,a division of Unilever,markets its Snuggle fabric softener in the United States.But in 10 European countries,it uses seven brand names,including Kuschelweich in German,Coccolino in Italy,and Mimosin in France.These products also have different packages,different advertising programs,and occasionally different formulas.From this information,we can assume that Lever Europe uses __________ marketing strategy.