Question 1

Which of the following issues raises concerns about the ethics of protectionism?

Accepted Answer

A)  Competitive advantage grows out of continuous improvement. 
B)  Small firms succeed in foreign niche markets. 
C)  Tariffs have declined from an average of 40 percent to less than 5 percent. 
D)  Regional trade agreements may provide preferential treatment for member nations. 
E)  Pan-European marketing strategies are possible due to greater uniformity in packaging standards. 
A)  Competitive advantage grows out of continuous improvement. 
B)  Small firms succeed in foreign niche markets. 
C)  Tariffs have declined from an average of 40 percent to less than 5 percent. 
D)  Regional trade agreements may provide preferential treatment for member nations. 
E)  Pan-European marketing strategies are possible due to greater uniformity in packaging standards.

Question 2

Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)  product adaptation 
B)  product integration 
C)  product invention 
D)  product customization 
E)  product extension 
A)  product adaptation 
B)  product integration 
C)  product invention 
D)  product customization 
E)  product extension

Question 3

Describe the World Trade Organization (WTO)and its purpose.

Accepted Answer

The World Trade Organization (WTO)was fo

Question 4

Harley-Davidson motorcycles,Gillette razors,and Nike apparel and shoes are being sold in the same form in many countries.This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)  product customization 
B)  product adaptation 
C)  product extension 
D)  product integration 
E)  product invention 
A)  product customization 
B)  product adaptation 
C)  product extension 
D)  product integration 
E)  product invention

Question 5

Almost all countries have some division of social class (upper,middle,and lower).The determining factor for the assignment to one of these classes may differ from country to country.For example,in the United States,the primary determining factor is occupation; in India,it is birthright; in China,it is geographical region and education; and in Singapore,it is income.These differences are best explained in terms of a country's

Accepted Answer

A)  semiotics. 
B)  legal system. 
C)  ethnocentricity. 
D)  religion. 
E)  values. 
A)  semiotics. 
B)  legal system. 
C)  ethnocentricity. 
D)  religion. 
E)  values.

Question 6

Most companies become involved in direct exporting when

Accepted Answer

A)  foreign governments believe that they will benefit the most from allowing the entry of direct exports. 
B)  emerging markets in foreign countries become economically viable. 
C)  they believe their volume of sales will be sufficiently large and easy to obtain so that they do not require intermediaries. 
D)  the domestic market becomes saturated with competing products and services. 
E)  evolving technologies in foreign countries come online. 
A)  foreign governments believe that they will benefit the most from allowing the entry of direct exports. 
B)  emerging markets in foreign countries become economically viable. 
C)  they believe their volume of sales will be sufficiently large and easy to obtain so that they do not require intermediaries. 
D)  the domestic market becomes saturated with competing products and services. 
E)  evolving technologies in foreign countries come online.

Question 7

Yum! Brands,the restaurant division of PepsiCo,has 12,600 KFC restaurants abroad,with more than 3,700 restaurants in China.Many of the latter are locally owned and subject to a contractual agreement that allows the owners to operate the business under the established KFC brand name and according to specific rules.Yum! Brands is engaged in

Accepted Answer

A)  contract assembly. 
B)  a joint venture. 
C)  contract manufacturing. 
D)  a partnership. 
E)  franchising. 
A)  contract assembly. 
B)  a joint venture. 
C)  contract manufacturing. 
D)  a partnership. 
E)  franchising.

Question 8

One disadvantage of direct investment when entering a new global market is

Accepted Answer

A)  intermediaries have the potential to harm the brand. 
B)  the firm entering the foreign market must pay royalties to the government. 
C)  the company forgoes control over its product. 
D)  the financial commitments involved. 
E)  this method is likely to provide the fewest cost savings relative to the other global market entry options. 
A)  intermediaries have the potential to harm the brand. 
B)  the firm entering the foreign market must pay royalties to the government. 
C)  the company forgoes control over its product. 
D)  the financial commitments involved. 
E)  this method is likely to provide the fewest cost savings relative to the other global market entry options.

Question 9

The European Union (EU)in early 2017 consisted of 28 countries with more than 500 million consumers.The EU has eliminated most barriers to the free flow of products,capital,and labor across its borders.Which of the following countries is not a member of the EU?

Accepted Answer

A)  Latvia 
B)  Greece 
C)  Ireland 
D)  Switzerland 
E)  England 
A)  Latvia 
B)  Greece 
C)  Ireland 
D)  Switzerland 
E)  England

Question 10

A global brand refers to

Accepted Answer

A)  two or more domestic products that coincidentally share the same brand name but represent two completely unrelated products. 
B)  two or more international products that coincidentally share the same brand name but represent two completely unrelated products. 
C)  a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. 
D)  a brand that is essentially the same but that has had minor adaptations made to meet the more specific needs of different nations. 
E)  a brand marketed under different names in multiple countries with similar and centrally coordinated marketing programs. 
A)  two or more domestic products that coincidentally share the same brand name but represent two completely unrelated products. 
B)  two or more international products that coincidentally share the same brand name but represent two completely unrelated products. 
C)  a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. 
D)  a brand that is essentially the same but that has had minor adaptations made to meet the more specific needs of different nations. 
E)  a brand marketed under different names in multiple countries with similar and centrally coordinated marketing programs.

Question 11

The four largest importers of U.S.products and services are

Accepted Answer

A)  Japan, Germany, China, and Canada. 
B)  Canada, Mexico, China, and Japan. 
C)  China, Brazil, Japan, and Germany. 
D)  Mexico, Canada, Brazil, and China. 
E)  England, Canada, Australia, and New Zealand. 
A)  Japan, Germany, China, and Canada. 
B)  Canada, Mexico, China, and Japan. 
C)  China, Brazil, Japan, and Germany. 
D)  Mexico, Canada, Brazil, and China. 
E)  England, Canada, Australia, and New Zealand.

Question 12

Which of the following statements about the emergence of a networked global marketspace is most accurate?

Accepted Answer

A)  Marketspace creates an unfair competitive environment for emerging nations. 
B)  More business-to-consumer marketing is done on the Internet than business-to-business marketing. 
C)  The most active participants in the networked global marketspace are companies in developing nations. 
D)  All business in the networked global marketspace is conducted in English. 
E)  A networked global marketspace enables the exchange of products, services, and information from sellers anywhere to buyers anywhere at any time and at a lower cost. 
A)  Marketspace creates an unfair competitive environment for emerging nations. 
B)  More business-to-consumer marketing is done on the Internet than business-to-business marketing. 
C)  The most active participants in the networked global marketspace are companies in developing nations. 
D)  All business in the networked global marketspace is conducted in English. 
E)  A networked global marketspace enables the exchange of products, services, and information from sellers anywhere to buyers anywhere at any time and at a lower cost.

Question 13

Define licensing,cite its advantages and disadvantages,and explain what franchising is.

Accepted Answer

Licensing offers the right to a company

Question 14

Global marketing is affected by economic considerations.Identify the three steps that should be performed when scanning the global marketplace.

Accepted Answer

A scan of the global marketplace should

Question 15

Once a company has decided to enter the global marketplace,it must select a means of market entry.One of the four general options is

Accepted Answer

A)  exporting. 
B)  accreditation. 
C)  countertrading. 
D)  cooperative. 
E)  franchising. 
A)  exporting. 
B)  accreditation. 
C)  countertrading. 
D)  cooperative. 
E)  franchising.

Question 16

When Nestlé actually owns a subsidiary or division in a foreign country,such as its own ice cream manufacturing operation in China,this global market entry strategy is known as __________ and represents the greatest commitment a company can make to international sales.

Accepted Answer

A)  licensing 
B)  local assembly 
C)  a joint venture 
D)  direct investment 
E)  local manufacturing 
A)  licensing 
B)  local assembly 
C)  a joint venture 
D)  direct investment 
E)  local manufacturing

Question 17

When a firm sells a product in a foreign country below its domestic price or below its actual cost,the practice is referred to as

Accepted Answer

A)  loss-leader pricing. 
B)  surplus marketing. 
C)  dumping. 
D)  second-market pricing. 
E)  entrepreneurial pricing. 
A)  loss-leader pricing. 
B)  surplus marketing. 
C)  dumping. 
D)  second-market pricing. 
E)  entrepreneurial pricing.

Question 18

A global marketer selling consumer products should consider what the __________ is among a country's consumers and how income is distributed to determine a nation's purchasing power to understand the nation's purchasing power.

Accepted Answer

A)  buying capacity 
B)  currency exchange risk 
C)  tariff 
D)  per capita income 
E)  cost of living 
A)  buying capacity 
B)  currency exchange risk 
C)  tariff 
D)  per capita income 
E)  cost of living

Question 19

The reverence that Japan shows toward its elderly is an example of that nation's

Accepted Answer

A)  values. 
B)  beliefs. 
C)  customs. 
D)  religion. 
E)  cultural diversity. 
A)  values. 
B)  beliefs. 
C)  customs. 
D)  religion. 
E)  cultural diversity.

Question 20

Semiotics refers to

Accepted Answer

A)  a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names. 
B)  a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages. 
C)  a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people. 
D)  a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries. 
E)  the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors. 
A)  a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names. 
B)  a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages. 
C)  a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people. 
D)  a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries. 
E)  the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.

Which of the following issues raises concerns about the ethics of protectionism?

Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of which type of global marketing product and promotion strategy?

Describe the World Trade Organization (WTO)and its purpose.

Harley-Davidson motorcycles,Gillette razors,and Nike apparel and shoes are being sold in the same form in many countries.This is an example of which type of global marketing product and promotion strategy?

Most companies become involved in direct exporting when

One disadvantage of direct investment when entering a new global market is

The European Union (EU)in early 2017 consisted of 28 countries with more than 500 million consumers.The EU has eliminated most barriers to the free flow of products,capital,and labor across its borders.Which of the following countries is not a member of the EU?

A global brand refers to

The four largest importers of U.S.products and services are

Which of the following statements about the emergence of a networked global marketspace is most accurate?

Define licensing,cite its advantages and disadvantages,and explain what franchising is.

Global marketing is affected by economic considerations.Identify the three steps that should be performed when scanning the global marketplace.

Once a company has decided to enter the global marketplace,it must select a means of market entry.One of the four general options is

When Nestlé actually owns a subsidiary or division in a foreign country,such as its own ice cream manufacturing operation in China,this global market entry strategy is known as __________ and represents the greatest commitment a company can make to international sales.

When a firm sells a product in a foreign country below its domestic price or below its actual cost,the practice is referred to as

A global marketer selling consumer products should consider what the __________ is among a country's consumers and how income is distributed to determine a nation's purchasing power to understand the nation's purchasing power.

The reverence that Japan shows toward its elderly is an example of that nation's

Semiotics refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 6: Understanding and Reaching Global Consumers and Markets

Which of the following issues raises concerns about the ethics of protectionism?

Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of which type of global marketing product and promotion strategy?

Describe the World Trade Organization (WTO)and its purpose.

Harley-Davidson motorcycles,Gillette razors,and Nike apparel and shoes are being sold in the same form in many countries.This is an example of which type of global marketing product and promotion strategy?

Most companies become involved in direct exporting when

One disadvantage of direct investment when entering a new global market is

The European Union (EU)in early 2017 consisted of 28 countries with more than 500 million consumers.The EU has eliminated most barriers to the free flow of products,capital,and labor across its borders.Which of the following countries is not a member of the EU?

A global brand refers to

The four largest importers of U.S.products and services are

Which of the following statements about the emergence of a networked global marketspace is most accurate?

Define licensing,cite its advantages and disadvantages,and explain what franchising is.

Global marketing is affected by economic considerations.Identify the three steps that should be performed when scanning the global marketplace.

Once a company has decided to enter the global marketplace,it must select a means of market entry.One of the four general options is

When Nestlé actually owns a subsidiary or division in a foreign country,such as its own ice cream manufacturing operation in China,this global market entry strategy is known as __________ and represents the greatest commitment a company can make to international sales.

When a firm sells a product in a foreign country below its domestic price or below its actual cost,the practice is referred to as

A global marketer selling consumer products should consider what the __________ is among a country's consumers and how income is distributed to determine a nation's purchasing power to understand the nation's purchasing power.

The reverence that Japan shows toward its elderly is an example of that nation's

Semiotics refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters