A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. B) contracting with a foreign firm to manufacture products according to certain specifications. C) when a foreign country and a local firm invest together to create a local business. D) having a company handle its own exports directly without intermediaries. E) exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's product abroad. A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. B) contracting with a foreign firm to manufacture products according to certain specifications. C) when a foreign country and a local firm invest together to create a local business. D) having a company handle its own exports directly without intermediaries. E) exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's product abroad.

A) stimulate the imports of other countries. B) have no effect on its exports. C) have no relationship with its balance of trade. D) affect its exports and exports affect its imports. E) over time will decrease its overall economic activity. A) stimulate the imports of other countries. B) have no effect on its exports. C) have no relationship with its balance of trade. D) affect its exports and exports affect its imports. E) over time will decrease its overall economic activity.

Exam 6: Understanding and Reaching Global Consumers and Markets

In recent years,a number of countries with similar economic goals have formed transnational trade groups or signed trade agreements for the purpose of promoting free trade.Describe the two discussed in the textbook.

(Essay)

4.8/5

(46)

Question 81

In terms of the global marketplace,there are three primary types of companies: international firms,multinational firms,and transnational firms.The key factor that distinguishes one from another is

(Multiple Choice)

4.7/5

(46)

Question 82

Recently,the United States imposed a 35% tariff on Chinese tire imports in hopes of sustaining U.S.jobs in tire manufacturing.This addition of tariffs is an example of

(Multiple Choice)

4.9/5

(37)

Question 83

The balance of trade is the

(Multiple Choice)

4.9/5

(38)

Question 84

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

(Multiple Choice)

4.9/5

(34)

Question 85

Joint venture refers to

(Multiple Choice)

5.0/5

(44)

Question 86

Which of the following is an advantage inherent in the use of licensing?

(Multiple Choice)

4.9/5

(36)

Question 87

Licensing refers to

(Multiple Choice)

4.9/5

(41)

Question 88

A global marketing strategy refers to

(Multiple Choice)

4.8/5

(38)

Question 89

Yogen Früz is a successful chain of frozen yogurt shops originating in Canada.Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai,Oman,Qatar,Bahrain,and Kuwait.Yogen Früz is engaged in

(Multiple Choice)

4.7/5

(29)

Question 90

A situation in which products are bought in a lower-priced country from a manufacturer's authorized reseller,shipped to higher-priced countries,and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as

(Multiple Choice)

4.9/5

(37)

Question 91

Why is it wise for global marketers to use back translation? Provide an example to support your answer.

(Essay)

4.8/5

(35)

Question 92

Global competition exists when

(Multiple Choice)

4.8/5

(41)

Question 93

Adding to the complexity of global distribution is the need for ________,in addition to the channels within a foreign nation.

(Multiple Choice)

4.8/5

(26)

Question 94

The appreciation of fashion and music,and a desire for novelty and trendier designs and images

(Multiple Choice)

4.9/5

(42)

Question 95

A(n)__________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

(Multiple Choice)

4.9/5

(45)

Question 96

GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips.It sells the same product in many countries because customers all over the world will use them in the same way.This is an example of which type of global marketing product and promotion strategy?

(Multiple Choice)

4.9/5

(35)

Question 97

Yum! Brands,the parent company of KFC,has pursued an aggressive growth strategy in China.There are now more than 3,700 restaurants in 650 Chinese cities,and KFC has a 40 percent market share of the entire fast-food industry there.Yum! Brands China owns and directly manages about 90 percent of its Chinese stores,so it appears that the company prefers __________ in this market.

(Multiple Choice)

4.8/5

(38)

Question 98

A country's imports

(Multiple Choice)

4.9/5

(44)

Question 99

The U.S.Commerce Department imposed additional duties of 31 percent to 250 percent on imported photovoltaic products from Chinese solar manufacturers after ruling that they sold them below cost.The Commerce Department took this action in response to what it saw as

(Multiple Choice)

4.8/5

(40)

Question 100

Showing 81 - 100 of 234

In recent years,a number of countries with similar economic goals have formed transnational trade groups or signed trade agreements for the purpose of promoting free trade.Describe the two discussed in the textbook.

In terms of the global marketplace,there are three primary types of companies: international firms,multinational firms,and transnational firms.The key factor that distinguishes one from another is

Recently,the United States imposed a 35% tariff on Chinese tire imports in hopes of sustaining U.S.jobs in tire manufacturing.This addition of tariffs is an example of

The balance of trade is the

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

Joint venture refers to

Which of the following is an advantage inherent in the use of licensing?

Licensing refers to

A global marketing strategy refers to

Yogen Früz is a successful chain of frozen yogurt shops originating in Canada.Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai,Oman,Qatar,Bahrain,and Kuwait.Yogen Früz is engaged in

A situation in which products are bought in a lower-priced country from a manufacturer's authorized reseller,shipped to higher-priced countries,and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as

Why is it wise for global marketers to use back translation? Provide an example to support your answer.

Global competition exists when

Adding to the complexity of global distribution is the need for ________,in addition to the channels within a foreign nation.

The appreciation of fashion and music,and a desire for novelty and trendier designs and images

A(n)__________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips.It sells the same product in many countries because customers all over the world will use them in the same way.This is an example of which type of global marketing product and promotion strategy?

A country's imports

The U.S.Commerce Department imposed additional duties of 31 percent to 250 percent on imported photovoltaic products from Chinese solar manufacturers after ruling that they sold them below cost.The Commerce Department took this action in response to what it saw as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters