Question 1

Which of the following types of firms would be most likely to use a global marketing strategy?

Accepted Answer

A)  multidomestic 
B)  multinational 
C)  multicountry 
D)  transnational 
E)  transborder 
A)  multidomestic 
B)  multinational 
C)  multicountry 
D)  transnational 
E)  transborder

Question 2

The __________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

Accepted Answer

A)  franchising 
B)  protectionism 
C)  joint venture 
D)  direct investment 
E)  exporting 
A)  franchising 
B)  protectionism 
C)  joint venture 
D)  direct investment 
E)  exporting

Question 3

The monetary value of all products and services produced in a country during one year is referred to as the

Accepted Answer

A)  balance of trade. 
B)  gross domestic product. 
C)  national monetary reserve. 
D)  monetary national balance. 
E)  annual national product. 
A)  balance of trade. 
B)  gross domestic product. 
C)  national monetary reserve. 
D)  monetary national balance. 
E)  annual national product.

Question 4

Which of the following statements about the dynamics of world trade is most accurate?

Accepted Answer

A)  As the largest international importer and exporter, the U.S. accounts for 65 percent of world trade. 
B)  World trade is calculated to include only the exchange of money for products or services. 
C)  An estimated 35 percent of world trade involves countertrade. 
D)  China, the United States, and Germany far outpace other countries in terms of imports and exports. 
E)  Because of the European Union, European intratrade no longer counted in calculations of world trade. 
A)  As the largest international importer and exporter, the U.S. accounts for 65 percent of world trade. 
B)  World trade is calculated to include only the exchange of money for products or services. 
C)  An estimated 35 percent of world trade involves countertrade. 
D)  China, the United States, and Germany far outpace other countries in terms of imports and exports. 
E)  Because of the European Union, European intratrade no longer counted in calculations of world trade.

Question 5

Companies that use __________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

Accepted Answer

A)  an ethnocentric 
B)  a multidomestic 
C)  a transnational 
D)  a global 
E)  an international 
A)  an ethnocentric 
B)  a multidomestic 
C)  a transnational 
D)  a global 
E)  an international

Question 6

If you wanted to set up a business importing amber jewelry from Latvia to the United States,you would have to plan on paying the U.S.Customs Service a government tax of roughly 11 percent of the value of the product as

Accepted Answer

A)  a bribe. 
B)  a tariff. 
C)  a subsidy. 
D)  an excise tax. 
E)  a quota. 
A)  a bribe. 
B)  a tariff. 
C)  a subsidy. 
D)  an excise tax. 
E)  a quota.

Question 7

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as

Accepted Answer

A)  a global marketing strategy. 
B)  an integrated marketing strategy. 
C)  a transnational marketing strategy. 
D)  a meganational marketing strategy. 
E)  an international marketing strategy. 
A)  a global marketing strategy. 
B)  an integrated marketing strategy. 
C)  a transnational marketing strategy. 
D)  a meganational marketing strategy. 
E)  an international marketing strategy.

Question 8

Describe the elements in a global channel of distribution.

Accepted Answer

Figure 6-6 outlines the channel through

Question 9

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

Accepted Answer

A)  back translation. 
B)  symbiotics. 
C)  semiotics. 
D)  symbolic linguistics. 
E)  cross-cultural analysis. 
A)  back translation. 
B)  symbiotics. 
C)  semiotics. 
D)  symbolic linguistics. 
E)  cross-cultural analysis.

Question 10

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Accepted Answer

A)  indirect exporting. 
B)  direct ownership. 
C)  joint ventures. 
D)  licensing. 
E)  direct exporting. 
A)  indirect exporting. 
B)  direct ownership. 
C)  joint ventures. 
D)  licensing. 
E)  direct exporting.

Question 11

The European Union (EU)has been beneficial to electronic commerce because it is no longer necessary to

Accepted Answer

A)  use multiple languages when settling accounts for purchases made across borders. 
B)  continually monitor currency exchange rates among participating nations. 
C)  trade with the former Eastern European communist countries. 
D)  obey international e-trade regulations. 
E)  use the American dollar as the economic standard. 
A)  use multiple languages when settling accounts for purchases made across borders. 
B)  continually monitor currency exchange rates among participating nations. 
C)  trade with the former Eastern European communist countries. 
D)  obey international e-trade regulations. 
E)  use the American dollar as the economic standard.

Question 12

In international trade,dumping refers to

Accepted Answer

A)  illegally disposing of unusable or damaged goods to avoid paying removal fees and/or taxes. 
B)  a firm selling damaged or unsalable goods below their original production cost. 
C)  a firm selling quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for seasonal goods. 
D)  a firm selling quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for newer or more expensive models. 
E)  a firm selling a product in a foreign country below its domestic price or below its actual cost. 
A)  illegally disposing of unusable or damaged goods to avoid paying removal fees and/or taxes. 
B)  a firm selling damaged or unsalable goods below their original production cost. 
C)  a firm selling quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for seasonal goods. 
D)  a firm selling quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for newer or more expensive models. 
E)  a firm selling a product in a foreign country below its domestic price or below its actual cost.

Question 13

Select Service Partner (SSP)Group has operations in 30 countries involving food and beverage establishments,often in transit hubs such as airports and railway stations.SSP also operates Starbucks locations in airports in Finland,Sweden,and Norway.SSP pays Starbucks a royalty based on sales,as well as a fee for each store.In these instances,Starbucks is engaged in

Accepted Answer

A)  direct exporting. 
B)  indirect exporting. 
C)  contract manufacturing. 
D)  foreign assembly. 
E)  franchising. 
A)  direct exporting. 
B)  indirect exporting. 
C)  contract manufacturing. 
D)  foreign assembly. 
E)  franchising.

Question 14

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Accepted Answer

A)  direct 
B)  indirect 
C)  licensing 
D)  joint 
E)  unilateral 
A)  direct 
B)  indirect 
C)  licensing 
D)  joint 
E)  unilateral

Question 15

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Accepted Answer

A)  semiotics. 
B)  semantics. 
C)  semaphorics. 
D)  cultural symbolism. 
E)  cultural linguistics. 
A)  semiotics. 
B)  semantics. 
C)  semaphorics. 
D)  cultural symbolism. 
E)  cultural linguistics.

Question 16

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in __________ and __________ as a result of internal political strife,terrorism,and war.

Accepted Answer

A)  Russia; Poland 
B)  France; Spain 
C)  China; Japan 
D)  the Middle East; Africa 
E)  Germany; the United Kingdom 
A)  Russia; Poland 
B)  France; Spain 
C)  China; Japan 
D)  the Middle East; Africa 
E)  Germany; the United Kingdom

Question 17

An assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and

Accepted Answer

A)  economic infrastructure. 
B)  stock market performance. 
C)  trade regulations. 
D)  cultural diversity. 
E)  currency exchange rates. 
A)  economic infrastructure. 
B)  stock market performance. 
C)  trade regulations. 
D)  cultural diversity. 
E)  currency exchange rates.

Question 18

Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product and promotion strategy?

Accepted Answer

A)  product extension 
B)  product customization 
C)  product adaptation 
D)  product invention 
E)  product integration 
A)  product extension 
B)  product customization 
C)  product adaptation 
D)  product invention 
E)  product integration

Question 19

Economic espionage is the clandestine collection of trade secrets or

Accepted Answer

A)  government economic information. 
B)  industrial intelligence. 
C)  government weapons information. 
D)  banking lists. 
E)  proprietary information about competitors. 
A)  government economic information. 
B)  industrial intelligence. 
C)  government weapons information. 
D)  banking lists. 
E)  proprietary information about competitors.

Question 20

One variation of licensing is referred to as

Accepted Answer

A)  direct investment. 
B)  joint ventures. 
C)  direct exporting. 
D)  franchising. 
E)  dual adaptation. 
A)  direct investment. 
B)  joint ventures. 
C)  direct exporting. 
D)  franchising. 
E)  dual adaptation.

Which of the following types of firms would be most likely to use a global marketing strategy?

The __________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

The monetary value of all products and services produced in a country during one year is referred to as the

Which of the following statements about the dynamics of world trade is most accurate?

Companies that use __________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

If you wanted to set up a business importing amber jewelry from Latvia to the United States,you would have to plan on paying the U.S.Customs Service a government tax of roughly 11 percent of the value of the product as

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as

Describe the elements in a global channel of distribution.

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

The European Union (EU)has been beneficial to electronic commerce because it is no longer necessary to

In international trade,dumping refers to

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in and as a result of internal political strife,terrorism,and war.

An assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and

Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product and promotion strategy?

Economic espionage is the clandestine collection of trade secrets or

One variation of licensing is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 6: Understanding and Reaching Global Consumers and Markets

Which of the following types of firms would be most likely to use a global marketing strategy?

The __________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

The monetary value of all products and services produced in a country during one year is referred to as the

Which of the following statements about the dynamics of world trade is most accurate?

Companies that use __________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

If you wanted to set up a business importing amber jewelry from Latvia to the United States,you would have to plan on paying the U.S.Customs Service a government tax of roughly 11 percent of the value of the product as

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as

Describe the elements in a global channel of distribution.

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

The European Union (EU)has been beneficial to electronic commerce because it is no longer necessary to

In international trade,dumping refers to

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in __________ and __________ as a result of internal political strife,terrorism,and war.

An assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and

Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product and promotion strategy?

Economic espionage is the clandestine collection of trade secrets or

One variation of licensing is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in and as a result of internal political strife,terrorism,and war.