Exam 16: Advertising, Sales Promotion, and Public Relations

When Allyn went to get his newspaper, he found the paper in a plastic bag along with a box containing one dose of Alka-Seltzer Heartburn Relief medication.In this example which type of sales promotion is Alka-Seltzer using?

One of the disadvantages associated with television as an advertising medium is that it

Continuous scheduling would most likely be used for advertising _________.

The three primary types of product advertisement are _________.

A basic approach to scheduling, in which periods of advertising are scheduled between periods of no advertising to reflect seasonal demand is referred to as _________.

Flighting schedules would most likely be used for advertising _________.

The online advertising market has grown from its initial focus on simple text ads to a much larger set of options.There are five key categories of online advertising.They are: search, _________, classified, referral, and e-mail.

While reading the newspaper, Belinda noticed an advertisement containing manufacturer's coupons from Kodak redeemable only at Target stores.This ad is an example of

The objective of a __________ is to inform a newspaper, radio station, or other medium of an idea for a story.

A(n) __________ is an advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and production.

The state of Florida Department of Citrus developed the "To Your Health" campaign to show the benefits of orange juice.The goal of these ads is to increase demand for orange juice as it competes with other beverages.This is an example of a(n) __________ advertisement.

An ad for Allegra allergy medicine highlights the competitive advantage of Allegra over its primary competitors Benadryl, Tylenol, and Chlor-Trimeton.This ad is an example of __________ advertising.

An announcement that German pharmaceutical giant Bayer is looking for a buyer for its household insecticide business as part of its restructuring program is an example of which type of publicity tool?

One of the advantages associated with radio as an advertising medium is that it

One of the tools Google is using to pursue its goal of increasing its display advertising business is called __________.

The three approaches to setting advertising schedules are

reminder, are referred to as

Unlike traditional advertising, 3-D advertising is an opportunity for advertisers to

Which of the following statements regarding billboards is most accurate?

Tests conducted after an advertisement has been shown to the target audience to determine whether an ad accomplished its intended purpose, are referred to as _________.