Exam 12: Managing Marketing Channels and Supply Chains

Which buyer requirement would be most important in choosing a channel for a financial service for a consumer who is interested in setting up a retirement account?

-A variety of terms are used for marketing intermediaries. According to Figure 12-1 above, Box A represents a(n) __________.

What are the utilities created by marketing intermediaries? Describe each one.

Cross-docking is most closely related to __________.

A retailer refers to

A marketing channel intermediary that contacts potential customers, promotes products, and seeks orders would be engaging in a(n) __________ function.

-A variety of terms are used for marketing intermediaries. According to Figure 12-1 above, D represents a(n) __________.

What are the functions performed by intermediaries?

A channel captain refers to

The process of reclaiming recyclable and reusable materials, returns, and reworks from the point-of-consumption or use for repair, remanufacturing, redistribution, or disposal is referred to as

In some instances, firms pair multiple channels with a multibrand strategy. The purpose of this strategy would be to __________ of the firm's family brand and differentiate its marketing channels.

A commonly used indirect channel moves product from producer to retailer to consumer. This channel is used when

An administered vertical marketing system refers to a marketing system

Which type of distribution lies between the two distribution extremes, combining some market coverage benefits and some control over resale?

The importance of time, dependability, communication, and convenience are all important concepts of __________, within the context of the supply chain.

Callaway Golf markets its products through on- and off-course golf retailers and sporting goods retailers, and also has its own online store, which makes it a full-fledged

Kraft Foods distributes Starbucks coffee in U.S. supermarkets and internationally. These firms are most likely using __________ strategy.

Briefly explain the differences between the terms supply chain management and the marketing channel.

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and __________.

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: safe delivery, complete delivery, and __________.