A) an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items. B) mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost. C) the sequence of firms that performs activities required to create and deliver a product or service to ultimate consumers or industrial users. D) activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost. E) a specialized intermediary in the distribution chain responsible for the coordination of all production schedules. A) an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items. B) mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost. C) the sequence of firms that performs activities required to create and deliver a product or service to ultimate consumers or industrial users. D) activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost. E) a specialized intermediary in the distribution chain responsible for the coordination of all production schedules.

Exam 12: Managing Marketing Channels and Supply Chains

-Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries. Channel A would be an appropriate marketing channel for which of the following?

(Multiple Choice)

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(37)

Question 21

A large company produces paint and other home decorating products. Its goal is to choose the marketing channel arrangement that would give it the most control over supply sources. Which marketing channel system should this company choose?

(Multiple Choice)

4.7/5

(36)

Question 22

Logistics refers to

(Multiple Choice)

4.9/5

(38)

Question 23

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

(Multiple Choice)

4.9/5

(36)

Question 24

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as __________.

(Multiple Choice)

4.9/5

(31)

Question 25

Enhancing a product or service to make it more appealing to buyers is __________ utility.

(Multiple Choice)

4.8/5

(33)

Question 26

Which statement regarding responsive supply chains is most accurate?

(Multiple Choice)

4.7/5

(41)

Question 27

There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored franchise systems; and (4) __________.

(Multiple Choice)

5.0/5

(37)

Question 28

When a retailer owns a manufacturing operation, it is referred to as

(Multiple Choice)

4.9/5

(26)

Question 29

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Channel A would be an appropriate marketing channel for __________.

(Multiple Choice)

4.8/5

(33)

Question 30

Automakers such as Chrysler, Ford, and General Motors utilize a __________ network to sell cars to consumers.

(Multiple Choice)

4.8/5

(37)

Question 31

Industrial distributors perform functions that are most like which intermediary in the consumer products marketing channel?

(Multiple Choice)

4.9/5

(29)

Question 32

Which of the following best describes the goal for a firm's inventory and transportation costs?

(Multiple Choice)

4.9/5

(27)

Question 33

The practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products on trucks that will deliver the products to specific stores is referred to as __________.

(Multiple Choice)

4.9/5

(40)

Question 34

What are some specific cost trade-offs that can be made in a logistics system?

(Essay)

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(37)

Question 35

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, complete delivery, and __________.

(Multiple Choice)

4.8/5

(30)

Question 36

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as __________.

(Multiple Choice)

4.8/5

(23)

Question 37

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is known as a

(Multiple Choice)

4.9/5

(40)

Question 38

Reductions in delivery times in both the marketplace and the supply chain have earned firms such as Toyota and Xerox a reputation as "time-based competitors." For Toyota and Xerox, logistics

(Multiple Choice)

4.8/5

(29)

Question 39

The three degrees of distribution density are

(Multiple Choice)

4.9/5

(29)

Question 40

Showing 21 - 40 of 324

-Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries. Channel A would be an appropriate marketing channel for which of the following?

A large company produces paint and other home decorating products. Its goal is to choose the marketing channel arrangement that would give it the most control over supply sources. Which marketing channel system should this company choose?

Logistics refers to

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as __________.

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Which statement regarding responsive supply chains is most accurate?

There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored franchise systems; and (4) __________.

When a retailer owns a manufacturing operation, it is referred to as

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Channel A would be an appropriate marketing channel for __________.

Automakers such as Chrysler, Ford, and General Motors utilize a __________ network to sell cars to consumers.

Industrial distributors perform functions that are most like which intermediary in the consumer products marketing channel?

Which of the following best describes the goal for a firm's inventory and transportation costs?

The practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products on trucks that will deliver the products to specific stores is referred to as __________.

What are some specific cost trade-offs that can be made in a logistics system?

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, complete delivery, and __________.

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as __________.

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is known as a

Reductions in delivery times in both the marketplace and the supply chain have earned firms such as Toyota and Xerox a reputation as "time-based competitors." For Toyota and Xerox, logistics

The three degrees of distribution density are

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

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