Question 1

A commonly used indirect channel moves product from producer to retailer to consumer. This channel is used when

Accepted Answer

A) the retail outlets are regionally located. 
B) the cost of maintaining inventory is low. 
C) there is little if any seasonal demand. 
D) the risk lies solely with the manufacturer. 
E) the retailer is large and can buy in large quantities from a producer. 
A) the retail outlets are regionally located. 
B) the cost of maintaining inventory is low. 
C) there is little if any seasonal demand. 
D) the risk lies solely with the manufacturer. 
E) the retailer is large and can buy in large quantities from a producer.

Question 2

Franchising is one form of a(n) __________.

Accepted Answer

A) corporate vertical marketing system 
B) horizontal marketing system 
C) administered vertical marketing system 
D) wholesaler-sponsored voluntary system 
E) contractual vertical marketing system 
A) corporate vertical marketing system 
B) horizontal marketing system 
C) administered vertical marketing system 
D) wholesaler-sponsored voluntary system 
E) contractual vertical marketing system

Question 3

Logistics is most closely related to which element of the marketing mix?

Accepted Answer

A) product 
B) place 
C) production 
D) promotion 
E) price 
A) product 
B) place 
C) production 
D) promotion 
E) price

Question 4

Tylenol and Advil are two brands of over-the-counter products for ailments such as colds, headaches, sore throats, arthritis aches, and general pain and fever. Their manufacturers seek distribution of these products through drugstores such as Walgreens and CVS that have many options for customer, satisfying a buyer's desire for

Accepted Answer

A) variety. 
B) information. 
C) pre-or postsale service. 
D) convenience. 
E) adaptability. 
A) variety. 
B) information. 
C) pre-or postsale service. 
D) convenience. 
E) adaptability.

Question 5

A wholesaler refers to

Accepted Answer

A) independent firms or individuals whose principal function is to bring buyers and sellers together. 
B) any intermediary who takes ownership of a manufacturer's products or services and then finds multiple buyers for those products or services. 
C) an intermediary who sells to other intermediaries, usually to retailers in consumer markets. 
D) an intermediary who sells to consumers. 
E) a manufacturing matchmaker who actively seeks out potential consumers and brings them to retailers. 
A) independent firms or individuals whose principal function is to bring buyers and sellers together. 
B) any intermediary who takes ownership of a manufacturer's products or services and then finds multiple buyers for those products or services. 
C) an intermediary who sells to other intermediaries, usually to retailers in consumer markets. 
D) an intermediary who sells to consumers. 
E) a manufacturing matchmaker who actively seeks out potential consumers and brings them to retailers.

Question 6

Cross-docking refers to

Accepted Answer

A) organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and information from point of origin to point of consumption to satisfy customer requirements. 
B) the practice of storing finished goods in the same trucks from which they will be dispensed and sold to consumers. 
C) using large cargo containers that will be loaded to trucks and then to barges or ships that sail from port to port and then unloaded back to trucks for final transport and delivery. 
D) a practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products onto trucks for a particular store. 
E) the practice of transporting retail goods from a centralized warehouse to the loading docks of regionally located satellite warehouses. 
A) organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and information from point of origin to point of consumption to satisfy customer requirements. 
B) the practice of storing finished goods in the same trucks from which they will be dispensed and sold to consumers. 
C) using large cargo containers that will be loaded to trucks and then to barges or ships that sail from port to port and then unloaded back to trucks for final transport and delivery. 
D) a practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products onto trucks for a particular store. 
E) the practice of transporting retail goods from a centralized warehouse to the loading docks of regionally located satellite warehouses.

Question 7

Pharmaceutical companies sell some of their products to hospitals and clinics directly. They also market other products to large retail chains like Walgreens that distribute them to their stores across the nation. In addition, they sell products to drug wholesalers that sell to the remaining independent drugstores in the U.S. What method of distribution best describes the method used by pharmaceutical companies in this example?

Accepted Answer

A) dual distribution 
B) vertical distribution 
C) horizontal distribution 
D) direct distribution 
E) exclusive distribution 
A) dual distribution 
B) vertical distribution 
C) horizontal distribution 
D) direct distribution 
E) exclusive distribution

Question 8

Most Apple retail stores have a Genius Bar staffed with highly trained personnel that can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?

Accepted Answer

A) context 
B) information 
C) variety 
D) pre- and postsale services 
E) adaptation 
A) context 
B) information 
C) variety 
D) pre- and postsale services 
E) adaptation

Question 9

-Based on the information presented in the Channel Sales and Profit Marketing Dashboard above, which channel of distribution should the furniture manufacturer consider dropping?

Accepted Answer

A) department store chains 
B) furniture store chains 
C) independent furniture stores 
D) warehouse clubs 
E) mass merchandisers 
A) department store chains 
B) furniture store chains 
C) independent furniture stores 
D) warehouse clubs 
E) mass merchandisers

Question 10

Candy bars should most likely be sold using which type of target market coverage?

Accepted Answer

A) exclusive distribution 
B) direct distribution 
C) intensive distribution 
D) dual distribution 
E) selective distribution 
A) exclusive distribution 
B) direct distribution 
C) intensive distribution 
D) dual distribution 
E) selective distribution

Question 11

Having a product or service where consumers want it is __________ utility.

Accepted Answer

A) form 
B) place 
C) time 
D) possession 
E) location 
A) form 
B) place 
C) time 
D) possession 
E) location

Question 12

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using __________ to reclaim recyclable and reusable materials.

Accepted Answer

A) reverse materials handling 
B) reverse logistics 
C) cause-related marketing 
D) vendor-managed inventory 
E) materials transformation 
A) reverse materials handling 
B) reverse logistics 
C) cause-related marketing 
D) vendor-managed inventory 
E) materials transformation

Question 13

There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems, (2) __________; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems.

Accepted Answer

A) service-sponsored retail franchise systems 
B) manufacturer-sponsored wholesale franchise systems 
C) horizontal-marketing franchise systems 
D) contractual-sponsored franchise systems 
E) customer-oriented franchise systems 
A) service-sponsored retail franchise systems 
B) manufacturer-sponsored wholesale franchise systems 
C) horizontal-marketing franchise systems 
D) contractual-sponsored franchise systems 
E) customer-oriented franchise systems

Question 14

There are three variations of contractual vertical marketing systems: retailer-sponsored cooperatives, franchising, and __________.

Accepted Answer

A) service-oriented voluntary chains 
B) channel-dominated voluntary chains 
C) wholesaler-sponsored voluntary chains 
D) distributorship cooperatives 
E) reseller franchising 
A) service-oriented voluntary chains 
B) channel-dominated voluntary chains 
C) wholesaler-sponsored voluntary chains 
D) distributorship cooperatives 
E) reseller franchising

Question 15

Dual distribution refers to

Accepted Answer

A) a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products. 
B) an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
C) the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. 
D) professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. 
E) a practice whereby one firm's marketing channel is used to sell another firm's products. 
A) a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products. 
B) an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
C) the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. 
D) professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. 
E) a practice whereby one firm's marketing channel is used to sell another firm's products.

Question 16

In logistics, a two-way link between buyer and seller that helps in monitoring service and anticipating future needs is referred to as

Accepted Answer

A) inventory management. 
B) dependability. 
C) communication. 
D) reverse logistics. 
E) accountability. 
A) inventory management. 
B) dependability. 
C) communication. 
D) reverse logistics. 
E) accountability.

Question 17

The lag from ordering an item until it is received and ready for use or sale is referred to as

Accepted Answer

A) order cycle time. 
B) order handling time. 
C) order-to-ship duration. 
D) purchase cycle. 
E) logistics cycle 
A) order cycle time. 
B) order handling time. 
C) order-to-ship duration. 
D) purchase cycle. 
E) logistics cycle

Question 18

Breath mints, bottled water, and batteries would most likely use which type of distribution density?

Accepted Answer

A) extensive distribution 
B) intensive distribution 
C) selective distribution 
D) exclusive distribution 
E) concentrated distribution 
A) extensive distribution 
B) intensive distribution 
C) selective distribution 
D) exclusive distribution 
E) concentrated distribution

Question 19

In terms of distribution, when marketing channel members are engaged in financing, grading, and providing marketing information and research, they are performing the __________ function.

Accepted Answer

A) logistical 
B) transformational 
C) implementing 
D) facilitating 
E) transactional 
A) logistical 
B) transformational 
C) implementing 
D) facilitating 
E) transactional

Question 20

-Figure 12-9 above indicates that supply chain managers must balance total logistics cost factors against customer service factors. The six total logistics cost factors (A, B, C, D, E, and F) include all of the following EXCEPT:

Accepted Answer

A) order processing. 
B) materials handling and warehousing. 
C) time. 
D) inventory. 
E) transportation. 
A) order processing. 
B) materials handling and warehousing. 
C) time. 
D) inventory. 
E) transportation.

A commonly used indirect channel moves product from producer to retailer to consumer. This channel is used when

Franchising is one form of a(n) __________.

Logistics is most closely related to which element of the marketing mix?

A wholesaler refers to

Cross-docking refers to

Most Apple retail stores have a Genius Bar staffed with highly trained personnel that can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?

-Based on the information presented in the Channel Sales and Profit Marketing Dashboard above, which channel of distribution should the furniture manufacturer consider dropping?

Candy bars should most likely be sold using which type of target market coverage?

Having a product or service where consumers want it is __________ utility.

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using __________ to reclaim recyclable and reusable materials.

There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems, (2) __________; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems.

There are three variations of contractual vertical marketing systems: retailer-sponsored cooperatives, franchising, and __________.

Dual distribution refers to

In logistics, a two-way link between buyer and seller that helps in monitoring service and anticipating future needs is referred to as

The lag from ordering an item until it is received and ready for use or sale is referred to as

Breath mints, bottled water, and batteries would most likely use which type of distribution density?

In terms of distribution, when marketing channel members are engaged in financing, grading, and providing marketing information and research, they are performing the __________ function.

-Figure 12-9 above indicates that supply chain managers must balance total logistics cost factors against customer service factors. The six total logistics cost factors (A, B, C, D, E, and F) include all of the following EXCEPT:

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 12: Managing Marketing Channels and Supply Chains

A commonly used indirect channel moves product from producer to retailer to consumer. This channel is used when

Franchising is one form of a(n) __________.

Logistics is most closely related to which element of the marketing mix?

A wholesaler refers to

Cross-docking refers to

Most Apple retail stores have a Genius Bar staffed with highly trained personnel that can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?

-Based on the information presented in the Channel Sales and Profit Marketing Dashboard above, which channel of distribution should the furniture manufacturer consider dropping?

Candy bars should most likely be sold using which type of target market coverage?

Having a product or service where consumers want it is __________ utility.

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using __________ to reclaim recyclable and reusable materials.

There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems, (2) __________; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems.

There are three variations of contractual vertical marketing systems: retailer-sponsored cooperatives, franchising, and __________.

Dual distribution refers to

In logistics, a two-way link between buyer and seller that helps in monitoring service and anticipating future needs is referred to as

The lag from ordering an item until it is received and ready for use or sale is referred to as

Breath mints, bottled water, and batteries would most likely use which type of distribution density?

In terms of distribution, when marketing channel members are engaged in financing, grading, and providing marketing information and research, they are performing the __________ function.

-Figure 12-9 above indicates that supply chain managers must balance total logistics cost factors against customer service factors. The six total logistics cost factors (A, B, C, D, E, and F) include all of the following EXCEPT:

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters