Question 1

The four most popular types of franchise arrangements are

Accepted Answer

A) service-sponsored franchise systems, service-sponsored retail franchise systems, manufacturer-sponsored wholesale franchise systems, and manufacturer-sponsored retail franchise systems. 
B) service-sponsored retail franchise systems, corporate vertical marketing systems, wholesaler-sponsored voluntary chains, and service-sponsored franchise systems. 
C) manufacturer-sponsored wholesale franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains. 
D) manufacturer-sponsored retail franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains. 
E) administered vertical marketing systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains. 
A) service-sponsored franchise systems, service-sponsored retail franchise systems, manufacturer-sponsored wholesale franchise systems, and manufacturer-sponsored retail franchise systems. 
B) service-sponsored retail franchise systems, corporate vertical marketing systems, wholesaler-sponsored voluntary chains, and service-sponsored franchise systems. 
C) manufacturer-sponsored wholesale franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains. 
D) manufacturer-sponsored retail franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains. 
E) administered vertical marketing systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.

Question 2

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later, beginning with raw materials and ending with delivery of the finished seats to Ford. As used by Johnson Controls, logistics

Accepted Answer

A) creates utilities for Ford. 
B) provides Ford with a cost-effective dual distribution system. 
C) increases the number of steps in the value proposition creation process. 
D) includes the role of Johnson controls as a channel captain. 
E) does not influence Ford's supply chain. 
A) creates utilities for Ford. 
B) provides Ford with a cost-effective dual distribution system. 
C) increases the number of steps in the value proposition creation process. 
D) includes the role of Johnson controls as a channel captain. 
E) does not influence Ford's supply chain.

Question 3

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

Accepted Answer

A) stakeholder position. 
B) familial ties to other channel members. 
C) expertise. 
D) longevity in the industry. 
E) geographic proximity to the manufacturing plant. 
A) stakeholder position. 
B) familial ties to other channel members. 
C) expertise. 
D) longevity in the industry. 
E) geographic proximity to the manufacturing plant.

Question 4

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as __________.

Accepted Answer

A) a corporate vertical marketing system 
B) a wholesaler sponsored voluntary chain 
C) a retailer-sponsored cooperative 
D) franchising 
E) an administered vertical marketing system 
A) a corporate vertical marketing system 
B) a wholesaler sponsored voluntary chain 
C) a retailer-sponsored cooperative 
D) franchising 
E) an administered vertical marketing system

Question 5

Jeff Tabrizi is the owner of Tabrizi Oriental Rugs located in Toronto, Canada. He shops the world over, handpicks, and orders beautiful, authentic handmade rugs. He has them shipped to Canada, where he sells them through his brick-and-mortar stores and his www.tabrizi.com website. In terms of the marketing channel, Jeff is acting as a(n) __________.

Accepted Answer

A) consumer 
B) agent 
C) wholesaler 
D) brokerage firm 
E) middleman 
A) consumer 
B) agent 
C) wholesaler 
D) brokerage firm 
E) middleman

Question 6

In the automobile industry, the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Accepted Answer

A) marketing goals 
B) customer requirements 
C) marketing information 
D) production requirements 
E) company goals 
A) marketing goals 
B) customer requirements 
C) marketing information 
D) production requirements 
E) company goals

Question 7

__________ seeks to leverage the value-adding capabilities of both electronic marketing and traditional delivery. Catalogs can serve as shopping tools for online purchasing, and websites can help consumers do their homework before visiting a store.

Accepted Answer

A) Direct marketing 
B) Indirect marketing 
C) Intensive marketing 
D) Multichannel marketing 
E) Automated marketing 
A) Direct marketing 
B) Indirect marketing 
C) Intensive marketing 
D) Multichannel marketing 
E) Automated marketing

Question 8

Apple now operates over 400 Apple Retail Stores around the world to sell its innovative products such as the iPhone and iPad. Apple uses __________.

Accepted Answer

A) dual distribution 
B) backward integration 
C) forward integration 
D) horizontal integration 
E) strategic channel alliances 
A) dual distribution 
B) backward integration 
C) forward integration 
D) horizontal integration 
E) strategic channel alliances

Question 9

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Accepted Answer

A) retailers. 
B) brokers. 
C) ultimate consumers. 
D) wholesalers. 
E) agents. 
A) retailers. 
B) brokers. 
C) ultimate consumers. 
D) wholesalers. 
E) agents.

Question 10

Indirect channels for consumer products

Accepted Answer

A) occur when one firm's marketing channels are used to sell another firm's products. 
B) include producers and end-users dealing directly with each other. 
C) include intermediaries that are between the producer and consumer and perform numerous channel functions. 
D) are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
E) occurs when a retailer sells its product in a store and on the Internet. 
A) occur when one firm's marketing channels are used to sell another firm's products. 
B) include producers and end-users dealing directly with each other. 
C) include intermediaries that are between the producer and consumer and perform numerous channel functions. 
D) are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
E) occurs when a retailer sells its product in a store and on the Internet.

Question 11

There are three variations of contractual vertical marketing systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and __________.

Accepted Answer

A) franchising 
B) service-oriented voluntary chains 
C) channel-dominated voluntary chains 
D) distributorship cooperatives 
E) reseller franchising 
A) franchising 
B) service-oriented voluntary chains 
C) channel-dominated voluntary chains 
D) distributorship cooperatives 
E) reseller franchising

Question 12

Conflict that occurs between two different levels in a marketing channel is referred to as

Accepted Answer

A) lateral conflict. 
B) horizontal conflict. 
C) vertical conflict. 
D) distributor conflict. 
E) contractual conflict. 
A) lateral conflict. 
B) horizontal conflict. 
C) vertical conflict. 
D) distributor conflict. 
E) contractual conflict.

Question 13

A channel member (producer, wholesaler, or retailer) who coordinates, directs, and supports other channel members is referred to as a __________.

Accepted Answer

A) channel champion 
B) channel general 
C) channel captain 
D) channel director 
E) channel coordinator 
A) channel champion 
B) channel general 
C) channel captain 
D) channel director 
E) channel coordinator

Question 14

Supply chain managers balance total logistics cost factors against customer service factors. Customer service factors include

Accepted Answer

A) reliability, flexibility, consistency, and dependability. 
B) time, dependability, communication, and convenience. 
C) consistency, responsiveness, durability, and communication. 
D) time, assurance, responsiveness, and dependability. 
E) convenience, flexibility, time, and value 
A) reliability, flexibility, consistency, and dependability. 
B) time, dependability, communication, and convenience. 
C) consistency, responsiveness, durability, and communication. 
D) time, assurance, responsiveness, and dependability. 
E) convenience, flexibility, time, and value

Question 15

For logistics, the customer service concept suggests that firms should

Accepted Answer

A) automate interactions with customers. 
B) maximize customer service levels. 
C) minimize customer service levels. 
D) minimize total logistics costs and let customer service follow. 
E) satisfy users in terms of time, dependability, communication, and convenience 
A) automate interactions with customers. 
B) maximize customer service levels. 
C) minimize customer service levels. 
D) minimize total logistics costs and let customer service follow. 
E) satisfy users in terms of time, dependability, communication, and convenience

Question 16

Multichannel marketing

Accepted Answer

A) creates greater elasticity of demand for its products. 
B) can leverage the value-adding capabilities of different channels. 
C) creates greater inelasticity of demand for its product. 
D) allows firms to legally circumvent paying taxes on revenue generated by online sales. 
E) allow customers to avoid shipping and handling charges. 
A) creates greater elasticity of demand for its products. 
B) can leverage the value-adding capabilities of different channels. 
C) creates greater inelasticity of demand for its product. 
D) allows firms to legally circumvent paying taxes on revenue generated by online sales. 
E) allow customers to avoid shipping and handling charges.

Question 17

IGA and Ben Franklin variety and craft stores are examples of

Accepted Answer

A) service-sponsored retail systems. 
B) wholesaler-sponsored voluntary chains. 
C) retailer-sponsored cooperatives. 
D) administered cooperative systems. 
E) manufacturer-sponsored cooperatives. 
A) service-sponsored retail systems. 
B) wholesaler-sponsored voluntary chains. 
C) retailer-sponsored cooperatives. 
D) administered cooperative systems. 
E) manufacturer-sponsored cooperatives.

Question 18

At the end of a recent year, Solectron, a big Milpitas, California, electronics contractor, made half of its purchases under vendor-managed inventory programs. Solectron

Accepted Answer

A) had its suppliers perform all materials handing activities. 
B) authorized its suppliers to eliminate as many wholesaling functions as possible from the supply chain. 
C) used a system in which its suppliers determined the product amount and assortment that should be in stock. 
D) authorized the use of distribution centers to provide quicker customer response times. 
E) balanced its total logistics cost by eliminating the convenience service factor. 
A) had its suppliers perform all materials handing activities. 
B) authorized its suppliers to eliminate as many wholesaling functions as possible from the supply chain. 
C) used a system in which its suppliers determined the product amount and assortment that should be in stock. 
D) authorized the use of distribution centers to provide quicker customer response times. 
E) balanced its total logistics cost by eliminating the convenience service factor.

Question 19

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that __________.

Accepted Answer

A) it provides a point of difference for a retailer or distributor 
B) it eliminates channel conflict 
C) it is usually chosen for convenience 
D) it has market coverage benefits 
E) it is the most common form of distribution intensity 
A) it provides a point of difference for a retailer or distributor 
B) it eliminates channel conflict 
C) it is usually chosen for convenience 
D) it has market coverage benefits 
E) it is the most common form of distribution intensity

Question 20

-Which of the channels shown in the Channel Sales and Profit Marketing Dashboard above represents the MOST sales for a particular furniture manufacturer?

Accepted Answer

A) independent furniture stores 
B) furniture store chains 
C) department store chains 
D) mass merchandisers 
E) warehouse clubs 
A) independent furniture stores 
B) furniture store chains 
C) department store chains 
D) mass merchandisers 
E) warehouse clubs

The four most popular types of franchise arrangements are

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later, beginning with raw materials and ending with delivery of the finished seats to Ford. As used by Johnson Controls, logistics

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as __________.

In the automobile industry, the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

__________ seeks to leverage the value-adding capabilities of both electronic marketing and traditional delivery. Catalogs can serve as shopping tools for online purchasing, and websites can help consumers do their homework before visiting a store.

Apple now operates over 400 Apple Retail Stores around the world to sell its innovative products such as the iPhone and iPad. Apple uses __________.

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Indirect channels for consumer products

There are three variations of contractual vertical marketing systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and __________.

Conflict that occurs between two different levels in a marketing channel is referred to as

A channel member (producer, wholesaler, or retailer) who coordinates, directs, and supports other channel members is referred to as a __________.

Supply chain managers balance total logistics cost factors against customer service factors. Customer service factors include

For logistics, the customer service concept suggests that firms should

Multichannel marketing

IGA and Ben Franklin variety and craft stores are examples of

At the end of a recent year, Solectron, a big Milpitas, California, electronics contractor, made half of its purchases under vendor-managed inventory programs. Solectron

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that __________.

-Which of the channels shown in the Channel Sales and Profit Marketing Dashboard above represents the MOST sales for a particular furniture manufacturer?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 12: Managing Marketing Channels and Supply Chains

The four most popular types of franchise arrangements are

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later, beginning with raw materials and ending with delivery of the finished seats to Ford. As used by Johnson Controls, logistics

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as __________.

In the automobile industry, the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

__________ seeks to leverage the value-adding capabilities of both electronic marketing and traditional delivery. Catalogs can serve as shopping tools for online purchasing, and websites can help consumers do their homework before visiting a store.

Apple now operates over 400 Apple Retail Stores around the world to sell its innovative products such as the iPhone and iPad. Apple uses __________.

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Indirect channels for consumer products

There are three variations of contractual vertical marketing systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and __________.

Conflict that occurs between two different levels in a marketing channel is referred to as

A channel member (producer, wholesaler, or retailer) who coordinates, directs, and supports other channel members is referred to as a __________.

Supply chain managers balance total logistics cost factors against customer service factors. Customer service factors include

For logistics, the customer service concept suggests that firms should

Multichannel marketing

IGA and Ben Franklin variety and craft stores are examples of

At the end of a recent year, Solectron, a big Milpitas, California, electronics contractor, made half of its purchases under vendor-managed inventory programs. Solectron

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that __________.

-Which of the channels shown in the Channel Sales and Profit Marketing Dashboard above represents the MOST sales for a particular furniture manufacturer?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters