Question 1

Which of the following statements regarding supply chains is most accurate?

Accepted Answer

A) The most common form of supply chain is the collaborative-response efficiency strategy. 
B) For an effective supply chain, key decisions should be made by a third-party logistics provider. 
C) The longer the supply chain, the greater the economies of scale and the better the profit margin. 
D) Supply chains should consider the needs of suppliers, provided those needs are consistent with marketing strategies. 
E) Supply chain managers often need to make trade-offs between efficiency and responsiveness. 
A) The most common form of supply chain is the collaborative-response efficiency strategy. 
B) For an effective supply chain, key decisions should be made by a third-party logistics provider. 
C) The longer the supply chain, the greater the economies of scale and the better the profit margin. 
D) Supply chains should consider the needs of suppliers, provided those needs are consistent with marketing strategies. 
E) Supply chain managers often need to make trade-offs between efficiency and responsiveness.

Question 2

Butler-McDonald, an Indianapolis firm, recycles outdated computers to reclaim reusable materials such as plastics, copper, zinc, silver, and gold. Butler-McDonald is implementing

Accepted Answer

A) salvage marketing. 
B) materials transformation. 
C) cyclical materials handling. 
D) reverse logistics. 
E) cause-related marketing. 
A) salvage marketing. 
B) materials transformation. 
C) cyclical materials handling. 
D) reverse logistics. 
E) cause-related marketing.

Question 3

Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from its refrigerated trucks. This particular method of distribution is referred to as a(n)

Accepted Answer

A) indirect channel. 
B) facilitated channel. 
C) customer-service channel. 
D) direct channel. 
E) truck-jobber channel. 
A) indirect channel. 
B) facilitated channel. 
C) customer-service channel. 
D) direct channel. 
E) truck-jobber channel.

Question 4

Cessna is considered the volume leader in the executive-jet market. It has been described as "almost totally vertically integrated." This quote means that Cessna

Accepted Answer

A) does not fall under the jurisdiction of any federal regulatory agency. 
B) owns several of the entities that would make up the traditional marketing channel. 
C) has eliminated economies of scale. 
D) has achieved a high level of social responsibility. 
E) uses outsourcing for all component parts and materials. 
A) does not fall under the jurisdiction of any federal regulatory agency. 
B) owns several of the entities that would make up the traditional marketing channel. 
C) has eliminated economies of scale. 
D) has achieved a high level of social responsibility. 
E) uses outsourcing for all component parts and materials.

Question 5

Channels are typically designed to satisfy one or more of four consumer interests. What are they and why are they important?

Accepted Answer

A consideration in channel design is gai

Question 6

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as __________.

Accepted Answer

A) dual distribution 
B) cooperative distribution 
C) an integrated channel alliance 
D) a multichannel venture 
E) a strategic channel alliance 
A) dual distribution 
B) cooperative distribution 
C) an integrated channel alliance 
D) a multichannel venture 
E) a strategic channel alliance

Question 7

-Intermediaries perform three basic functions. According to Figure 12-2 above, C represents a(n) __________.

Accepted Answer

A) transactional function 
B) facilitating function 
C) middleman function 
D) logistical function 
E) operational function 
A) transactional function 
B) facilitating function 
C) middleman function 
D) logistical function 
E) operational function

Question 8

When you order a sweater from an L.L. Bean mail-order catalog, what type of marketing channel are you and the company using?

Accepted Answer

A) cash and carry marketing channel 
B) intensive distribution channel 
C) selective distribution channel 
D) indirect marketing channel 
E) direct marketing channel 
A) cash and carry marketing channel 
B) intensive distribution channel 
C) selective distribution channel 
D) indirect marketing channel 
E) direct marketing channel

Question 9

Selective distribution refers to

Accepted Answer

A) the density of distribution whereby a firm tries to place its products or services in as many outlets as possible. 
B) the distribution of products or services in markets where there are currently no other competitors. 
C) the distribution of products or services where the producer owns the entire channel of distribution. 
D) the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area. 
E) the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area. 
A) the density of distribution whereby a firm tries to place its products or services in as many outlets as possible. 
B) the distribution of products or services in markets where there are currently no other competitors. 
C) the distribution of products or services where the producer owns the entire channel of distribution. 
D) the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area. 
E) the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.

Question 10

Channel conflict refers to

Accepted Answer

A) disagreements over the trade discounts allotted to each level of the distribution chain by the Federal Trade Commission. 
B) regulatory restrictions limiting the number of distributors that can sell a producer's products. 
C) when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals. 
D) when one distributor carries two competing brands. 
E) when the producer doesn't allow other channel members to have input regarding product specifications or benefits. 
A) disagreements over the trade discounts allotted to each level of the distribution chain by the Federal Trade Commission. 
B) regulatory restrictions limiting the number of distributors that can sell a producer's products. 
C) when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals. 
D) when one distributor carries two competing brands. 
E) when the producer doesn't allow other channel members to have input regarding product specifications or benefits.

Question 11

A(n) __________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

A) service-sponsored retail franchise system 
B) manufacturer-sponsored wholesale franchise system 
C) manufacturer-sponsored retail franchise system 
D) administered vertical marketing system 
E) service-sponsored franchise system 
A) service-sponsored retail franchise system 
B) manufacturer-sponsored wholesale franchise system 
C) manufacturer-sponsored retail franchise system 
D) administered vertical marketing system 
E) service-sponsored franchise system

Question 12

Convenience refers to the concept that

Accepted Answer

A) there should be a minimum of effort on the part of the buyer in doing business with the seller. 
B) all products or services should be available 24 hours a day, 7 days a week, and 365 days a year. 
C) all tasks required to make an exchange are the sole responsibility of the seller. 
D) an exchange requires equal effort by both the buyer and seller. 
E) all logistical services are provided by a supplier network. 
A) there should be a minimum of effort on the part of the buyer in doing business with the seller. 
B) all products or services should be available 24 hours a day, 7 days a week, and 365 days a year. 
C) all tasks required to make an exchange are the sole responsibility of the seller. 
D) an exchange requires equal effort by both the buyer and seller. 
E) all logistical services are provided by a supplier network.

Question 13

Creating product assortments from several sources to serve customers would be an example of a __________ function performed by a channel intermediary.

Accepted Answer

A) transactional 
B) facilitating 
C) selling 
D) logistical 
E) risk taking 
A) transactional 
B) facilitating 
C) selling 
D) logistical 
E) risk taking

Question 14

Which of the following statements regarding supply chains is most accurate?

Accepted Answer

A) The most common form of supply chain is the collaborative-response efficiency strategy. 
B) For an effective supply chain, key decisions should be made by a third-party logistics provider. 
C) There is no one best supply chain for every company. 
D) The longer the supply chain, the greater the economies of scale and the better the profit margins. 
E) Supply chains should consider the needs of suppliers, provided those needs are consistent with marketing strategies. 
A) The most common form of supply chain is the collaborative-response efficiency strategy. 
B) For an effective supply chain, key decisions should be made by a third-party logistics provider. 
C) There is no one best supply chain for every company. 
D) The longer the supply chain, the greater the economies of scale and the better the profit margins. 
E) Supply chains should consider the needs of suppliers, provided those needs are consistent with marketing strategies.

Question 15

Employing the Internet to make products and services available for consumption or use by consumers or organizational buyers is referred to as __________.

Accepted Answer

A) electronic distribution channels 
B) virtual marketing channels 
C) World Wide Web networks 
D) Internet marketing channels 
E) Web 3.0 marketing channels 
A) electronic distribution channels 
B) virtual marketing channels 
C) World Wide Web networks 
D) Internet marketing channels 
E) Web 3.0 marketing channels

Question 16

Inspecting, testing, or judging products and assigning them quality grades would be an example of a __________ function performed by channel intermediaries.

Accepted Answer

A) transactional 
B) logistical 
C) storing 
D) facilitating 
E) risk taking 
A) transactional 
B) logistical 
C) storing 
D) facilitating 
E) risk taking

Question 17

With respect to consumer product and service marketing channels, what are the key differences between a direct and an indirect channel?

Accepted Answer

A direct channel exists where a producer

Question 18

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming?

Accepted Answer

A) dual distribution 
B) cooperative distribution 
C) strategic channel alliance 
D) global distribution alliance 
E) multichannel distribution 
A) dual distribution 
B) cooperative distribution 
C) strategic channel alliance 
D) global distribution alliance 
E) multichannel distribution

Question 19

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1) __________; (2) understand the supply chain; and (3) harmonize the supply chain with the marketing strategy.

Accepted Answer

A) understand the environment 
B) consider the legal consequences of partnering 
C) understand the marketing strategy 
D) understand the customer 
E) understand the company's goals 
A) understand the environment 
B) consider the legal consequences of partnering 
C) understand the marketing strategy 
D) understand the customer 
E) understand the company's goals

Question 20

-A variety of terms are used for marketing intermediaries. According to Figure 12-1 above, B represents a(n) __________.

Accepted Answer

A) retailer 
B) middleman 
C) wholesaler 
D) distributor 
E) agent or broker 
A) retailer 
B) middleman 
C) wholesaler 
D) distributor 
E) agent or broker

Which of the following statements regarding supply chains is most accurate?

Butler-McDonald, an Indianapolis firm, recycles outdated computers to reclaim reusable materials such as plastics, copper, zinc, silver, and gold. Butler-McDonald is implementing

Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from its refrigerated trucks. This particular method of distribution is referred to as a(n)

Cessna is considered the volume leader in the executive-jet market. It has been described as "almost totally vertically integrated." This quote means that Cessna

Channels are typically designed to satisfy one or more of four consumer interests. What are they and why are they important?

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as __________.

-Intermediaries perform three basic functions. According to Figure 12-2 above, C represents a(n) __________.

When you order a sweater from an L.L. Bean mail-order catalog, what type of marketing channel are you and the company using?

Selective distribution refers to

Channel conflict refers to

A(n) __________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Convenience refers to the concept that

Creating product assortments from several sources to serve customers would be an example of a __________ function performed by a channel intermediary.

Which of the following statements regarding supply chains is most accurate?

Employing the Internet to make products and services available for consumption or use by consumers or organizational buyers is referred to as __________.

Inspecting, testing, or judging products and assigning them quality grades would be an example of a __________ function performed by channel intermediaries.

With respect to consumer product and service marketing channels, what are the key differences between a direct and an indirect channel?

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming?

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1) __________; (2) understand the supply chain; and (3) harmonize the supply chain with the marketing strategy.

-A variety of terms are used for marketing intermediaries. According to Figure 12-1 above, B represents a(n) __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 12: Managing Marketing Channels and Supply Chains

Which of the following statements regarding supply chains is most accurate?

Butler-McDonald, an Indianapolis firm, recycles outdated computers to reclaim reusable materials such as plastics, copper, zinc, silver, and gold. Butler-McDonald is implementing

Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from its refrigerated trucks. This particular method of distribution is referred to as a(n)

Cessna is considered the volume leader in the executive-jet market. It has been described as "almost totally vertically integrated." This quote means that Cessna

Channels are typically designed to satisfy one or more of four consumer interests. What are they and why are they important?

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as __________.

-Intermediaries perform three basic functions. According to Figure 12-2 above, C represents a(n) __________.

When you order a sweater from an L.L. Bean mail-order catalog, what type of marketing channel are you and the company using?

Selective distribution refers to

Channel conflict refers to

A(n) __________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Convenience refers to the concept that

Creating product assortments from several sources to serve customers would be an example of a __________ function performed by a channel intermediary.

Which of the following statements regarding supply chains is most accurate?

Employing the Internet to make products and services available for consumption or use by consumers or organizational buyers is referred to as __________.

Inspecting, testing, or judging products and assigning them quality grades would be an example of a __________ function performed by channel intermediaries.

With respect to consumer product and service marketing channels, what are the key differences between a direct and an indirect channel?

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming?

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1) __________; (2) understand the supply chain; and (3) harmonize the supply chain with the marketing strategy.

-A variety of terms are used for marketing intermediaries. According to Figure 12-1 above, B represents a(n) __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters