Exam 12: Managing Marketing Channels and Supply Chains

A __________ can be compared to a pipeline through which water flows - making possible the flow of products from a producer, through intermediaries, to a buyer.

-Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries. Channel C would be an appropriate marketing channel for __________.

Which statement regarding responsive supply chains is most accurate?

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the __________ where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Walmart made a conscious decision to use a(n) __________ supply chain in order to best meet the needs of its consumers.

A middleman refers to

Which of the following products or services must be provided by traditional and NOT by Internet marketing channels?

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory), order processing, and return products handling are referred to as __________.

A __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, who carbonate it, and market the finished product to retailers.

In a supply chain setting, replenishment time refers to lead time for an item, which means the time between the ordering of an item and when it is

Logistics management refers to

In marketing, the term __________ is used to describe the number of stores in a geographical area.

John Deere manufactures and distributes industrial and farm equipment. These types of equipment are considered to be specialty products. Which type of market coverage does John Deere most likely use?

Order cycle time refers to

A textile artist can buy fabric, thread, and batting, create an heirloom quilt, and then sell the finished work to customers in a kiosk decorated with some of the quilts produced to entice customers who shop at the local strip mall. By designing the quilts and kiosk with aesthetic value, the artist creates __________ utility.

An example of a(n) __________ is Kraft Foods using the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan.

When Callaway Golf opened its online store, it wanted to be sensitive to its retail channel. It did this by

There are three types of contractual vertical marketing systems. List the systems and provide a brief description of each.

The Limited employs a quick response system to order fast-moving fashion items. The Limited's point-of-sale scanner records each sale. When inventory falls below a minimum level, the system automatically sends an electronic order to the manufacturer, which processes the order immediately. This system has effectively reduced

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.