Exam 12: Managing Marketing Channels and Supply Chains

Supply chain and logistics managers play a large part in the manufacture of automobiles. It is estimated that logistics costs account for __________ percent of the retail price you pay for a new car.

When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as __________.

-Figure 12-4 above depicts the four most common marketing channels for business products and services. X represents

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Y represents

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Channel C would be an appropriate marketing channel for __________.

All of the following are buyer requirements for choosing a marketing channel EXCEPT:

Facilitating function activities include

Ford uses a(n) __________, whereby the company license dealers in North America to sell Ford automobiles subject to various sales and service conditions.

The distribution intensity associated with products such as personal computers such as those from Dell is referred to as __________.

-The most indirect marketing channel is employed where many small manufacturers and many small retailers and other intermediaries are used to help coordinate a large supply of the product. This channel is represented in Channel D in Figure 12-3 above. Which of the following products would most likely be marketed using this kind of channel?

What is a marketing channel? Define each of the four types of marketing channels.

In an episode of the Glee television series, members of the glee club sold home-baked cupcakes at school to raise money. Students selling the cupcakes that they made to others that would enjoy them would be an example of a(n)

Purchasing products for resale or as an agent to supply of a product would be an example of a __________ function of a marketing intermediary.

In the automobile industry, the __________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

When Hunter went to the hardware store looking for gloves to wear while refinishing a table, he bought one pair because that was all he needed. But when the hardware store purchased the gloves, it purchased a case containing 100 pairs of identical gloves. Which logistical function did the hardware store perform for Hunter and its other customers here?

A few years ago, Benetton delivered new styles to its worldwide stores once a month. Today, it replenishes its racks once a week. Getting the fashions to its retailers more quickly means that effectively using logistics has increased Benetton's market share by providing

Franchising refers to

A(n) __________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

The combination of successive stages of production and distribution under a single ownership is referred to as a(n) __________.

Logistical function activities include __________ products and services.