Exam 12: Managing Marketing Channels and Supply Chains

Jacob has developed a lawn care service that will revolutionize the lawn care industry. Jacob has limited operating capital and yet he still wants a wide distribution of his new product. Which of the following options would be the best choice for Jacob?

An intermediary who sells to other intermediaries, usually to retailers in consumer markets, is referred to as a(n) __________.

-Figure 12-9 above indicates that supply chain managers must balance total logistics cost factors against customer service factors. The four customer service factors (W, X, Y, and Z) include all of the following EXCEPT:

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Intermediaries perform facilitating function activities, which assist producers in making products and services more attractive to buyers. These activities include

IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n) __________ global marketplace.

There are three variations of contractual vertical marketing systems: wholesaler-sponsored voluntary chains, franchising, and __________.

An important feature of customer-driven supply chain management is its application of __________ that allows companies to share and operate systems for order processing, transportation scheduling, and inventory and facility management.

A small electronics company has begun production of a small line of high-quality, professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the U.S. How should the small electronics company best distribute its new products?

Within the context of a supply chain, __________ is the ability of a logistics system to satisfy users in terms of time, dependability, communication, and convenience.

For which of the following products would their respective manufacturers be most likely to use exclusive distribution?

Which type of contractual vertical marketing system involves small independent retailers forming an organization that operates a wholesale facility cooperatively?

The density of distribution whereby a firm tries to place its products or services in as many outlets as possible is referred to as __________.

There are four popular types of franchising: (1) __________; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems.

Disintermediation refers to channel conflict that arises when

Mail order selling, catalog sales, telemarketing, interactive media, and televised home shopping are all examples of

A level of distribution density whereby only one retailer in a geographical area carries the firm's products is referred to as __________.

List and briefly describe the four customer service factors that must be balanced in a logistics system.

The three major types of vertical marketing systems are administered, corporate, and __________.

Two sources of horizontal conflict are common. It may occur when __________.