Question 1

The General Mills-Nestle strategic channel alliance

Accepted Answer

A) increased the ready-to-eat cereal worldwide market share of these companies. 
B) served as a model for Post Cereal and Weetabix, a British firm. 
C) increased the hot cereal worldwide market share of these companies. 
D) increased the ready-to-eat cereal market abroad but decreased General Mills' hot cereal market share in the U.S. 
E) resulted in a lawsuit from Kellogg's, the global leader in the ready-to-eat cereal market, which cited unfair trade practices. 
A) increased the ready-to-eat cereal worldwide market share of these companies. 
B) served as a model for Post Cereal and Weetabix, a British firm. 
C) increased the hot cereal worldwide market share of these companies. 
D) increased the ready-to-eat cereal market abroad but decreased General Mills' hot cereal market share in the U.S. 
E) resulted in a lawsuit from Kellogg's, the global leader in the ready-to-eat cereal market, which cited unfair trade practices.

Question 2

Which type of distribution density does Rolls Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

Accepted Answer

A) exclusive distribution 
B) intensive distribution 
C) extensive distribution 
D) selective distribution 
E) private label distribution 
A) exclusive distribution 
B) intensive distribution 
C) extensive distribution 
D) selective distribution 
E) private label distribution

Question 3

IBM was the first to build a(n) __________ that would handle raw material procurement, manufacturing, logistics, customer support, order entry, and customer fulfillment across all of IBM.

Accepted Answer

A) integrated supply chain 
B) extranet computer system 
C) customer service department 
D) intranet supply network system 
E) global procurement network 
A) integrated supply chain 
B) extranet computer system 
C) customer service department 
D) intranet supply network system 
E) global procurement network

Question 4

A snack vending machine located in a university building that students use between classes when hungry creates both __________ utility.

Accepted Answer

A) time and place 
B) place and form 
C) form and creation 
D) possession and form 
E) application and place 
A) time and place 
B) place and form 
C) form and creation 
D) possession and form 
E) application and place

Question 5

-Intermediaries perform three basic functions. According to Figure 12-2 above, Box A represents a(n) __________.

Accepted Answer

A) middleman function 
B) logistical function 
C) facilitating function 
D) operational function 
E) transactional function 
A) middleman function 
B) logistical function 
C) facilitating function 
D) operational function 
E) transactional function

Question 6

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A) Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods. 
B) Corporate vertical marketing systems can use forward integration or backward integration but not both. 
C) Corporate vertical marketing systems increase distribution costs. 
D) Corporate vertical marketing systems result in increased capital investments and fixed costs. 
E) Corporate vertical marketing systems are only effective with low-end consumer products. 
A) Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods. 
B) Corporate vertical marketing systems can use forward integration or backward integration but not both. 
C) Corporate vertical marketing systems increase distribution costs. 
D) Corporate vertical marketing systems result in increased capital investments and fixed costs. 
E) Corporate vertical marketing systems are only effective with low-end consumer products.

Question 7

You probably own several pairs of shoes. Further, it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer. In fact, most products are brought to you from a series of other individuals or firms known as a __________.

Accepted Answer

A) marketing network 
B) distribution hierarchy 
C) marketing chain 
D) distribution matrix 
E) marketing channel 
A) marketing network 
B) distribution hierarchy 
C) marketing chain 
D) distribution matrix 
E) marketing channel

Question 8

-A variety of terms are used for marketing intermediaries. According to Figure 12-1 above, F represents a(n) __________.

Accepted Answer

A) dealer 
B) retailer 
C) middleman 
D) wholesaler 
E) agent or broker 
A) dealer 
B) retailer 
C) middleman 
D) wholesaler 
E) agent or broker

Question 9

In terms of target market coverage, density refers to the number of __________ in a geographical area.

Accepted Answer

A) target market customers 
B) competitors 
C) wholesalers 
D) retail stores 
E) stakeholders 
A) target market customers 
B) competitors 
C) wholesalers 
D) retail stores 
E) stakeholders

Question 10

Physically moving a product to customers would be an example of a __________ function performed by channel intermediaries.

Accepted Answer

A) transactional 
B) logistical 
C) facilitating 
D) selling 
E) risk taking 
A) transactional 
B) logistical 
C) facilitating 
D) selling 
E) risk taking

Question 11

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Accepted Answer

A) satisfying suppliers. 
B) maximizing profits. 
C) maximizing supply chain membership. 
D) delivering the appropriate level of customer service. 
E) maximizing supply chain inefficiency. 
A) satisfying suppliers. 
B) maximizing profits. 
C) maximizing supply chain membership. 
D) delivering the appropriate level of customer service. 
E) maximizing supply chain inefficiency.

Question 12

Sports Port, a motorcycle and fishing boat retailer located in a small northern Minnesota town, was the world's largest dealer for Crestliner fishing boats. In order to meet the demand of his many customers, the owner of Sports Port works with a wide variety of channel members, ranging from the manufacturer of the boats to trucking firms, other retailers, and even detailers (firms that clean, polish, and wax boats). Such a diverse channel of distribution often resulted in channel conflict. However, due to his strong consumer following, the owner of Sports Port had the power to resolve disputes between channel members. The owner of Sports Port serves as the __________ in the channel of distribution.

Accepted Answer

A) wholesaler 
B) producer 
C) channel spokesperson 
D) channel captain 
E) channel arbitrator 
A) wholesaler 
B) producer 
C) channel spokesperson 
D) channel captain 
E) channel arbitrator

Question 13

MachineTools.com sells grinders, boring mills, and engine lathes. Its website lists products from over 700 machinery manufacturers, 2,500 distributors of new equipment, and 650 dealers of used inventory for sale. MachineTools.com relies on a well-established channel of manufacturers, distributors, and machinery dealers to provide the merchandise that is sold through this

Accepted Answer

A) electronic government channel. 
B) virtual marketing channel. 
C) World Wide Web networks. 
D) mediated channel. 
E) Internet marketing channel. 
A) electronic government channel. 
B) virtual marketing channel. 
C) World Wide Web networks. 
D) mediated channel. 
E) Internet marketing channel.

Question 14

The most indirect channel for consumer products incorporates agents, wholesalers, and retailers and is most commonly used when there

Accepted Answer

A) are only a few large manufacturers but many small retailers. 
B) are low-cost, low unit volume goods. 
C) is too large an inventory to be carried by wholesalers. 
D) are many small manufacturers and many small retailers. 
E) are many manufacturers with a limited inventory competing for a small group of retailers. 
A) are only a few large manufacturers but many small retailers. 
B) are low-cost, low unit volume goods. 
C) is too large an inventory to be carried by wholesalers. 
D) are many small manufacturers and many small retailers. 
E) are many manufacturers with a limited inventory competing for a small group of retailers.

Question 15

All the following sources produce channel conflict EXCEPT:

Accepted Answer

A) when a manufacturer increases its distribution coverage in a geographical area. 
B) a channel member bypasses another member and sells or buys products directly. 
C) disagreements over how profit margins are distributed among channel members. 
D) manufacturers believe wholesalers or retailers are not giving their products adequate attention. 
E) a channel member wants to use vendor-managed inventory. 
A) when a manufacturer increases its distribution coverage in a geographical area. 
B) a channel member bypasses another member and sells or buys products directly. 
C) disagreements over how profit margins are distributed among channel members. 
D) manufacturers believe wholesalers or retailers are not giving their products adequate attention. 
E) a channel member wants to use vendor-managed inventory.

Question 16

The three steps used in choosing a supply chain include: (1) understand the customer; (2) understand the supply chain; and (3) __________.

Accepted Answer

A) understand the environment 
B) harmonize the supply chain with the marketing strategy 
C) understand the marketing mix 
D) understand the logistics 
E) understand the company's goals 
A) understand the environment 
B) harmonize the supply chain with the marketing strategy 
C) understand the marketing mix 
D) understand the logistics 
E) understand the company's goals

Question 17

Which of the following statements regarding supply chains is most accurate?

Accepted Answer

A) The best supply chain is the one that is consistent with the needs of the customer segment being served and complements a company's marketing strategy. 
B) The most common form of supply chain is the collaborative-response efficiency strategy. 
C) For an effective supply chain, key decisions should be made by a third-party logistics provider. 
D) The longer the supply chain, the greater the economies of scale and the better the profit margin. 
E) Supply chains should consider the needs of suppliers, provided those needs are consistent with marketing strategies. 
A) The best supply chain is the one that is consistent with the needs of the customer segment being served and complements a company's marketing strategy. 
B) The most common form of supply chain is the collaborative-response efficiency strategy. 
C) For an effective supply chain, key decisions should be made by a third-party logistics provider. 
D) The longer the supply chain, the greater the economies of scale and the better the profit margin. 
E) Supply chains should consider the needs of suppliers, provided those needs are consistent with marketing strategies.

Question 18

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Z represents

Accepted Answer

A) consumers. 
B) industrial users. 
C) dual distributors. 
D) agents or brokers. 
E) industrial distributors. 
A) consumers. 
B) industrial users. 
C) dual distributors. 
D) agents or brokers. 
E) industrial distributors.

Question 19

An efficient consumer response system refers to

Accepted Answer

A) an order replenishment system that maintains a 10 percent inventory rate at all times in order to guarantee there will never be stockouts. 
B) an online virtual inventory storage program that allows firms to enter in minute-by-minute information in order to avoid stockouts due to unforeseen environmental forces. 
C) a computer program that allows even the smallest manufacturer to manage its inventory system. 
D) an inventory management system that is designed to make the process of reordering and receiving products as simple as possible. 
E) an exclusive contractual agreement between delivery services such as Fede 
A) an order replenishment system that maintains a 10 percent inventory rate at all times in order to guarantee there will never be stockouts. 
B) an online virtual inventory storage program that allows firms to enter in minute-by-minute information in order to avoid stockouts due to unforeseen environmental forces. 
C) a computer program that allows even the smallest manufacturer to manage its inventory system. 
D) an inventory management system that is designed to make the process of reordering and receiving products as simple as possible. 
E) an exclusive contractual agreement between delivery services such as Fede

Question 20

A __________ is essentially a sequence of linked suppliers and customers in which every customer is, in turn, a supplier to another customer until a finished product reaches the ultimate consumer or industrial user.

Accepted Answer

A) logistical flow 
B) demand chain 
C) supplier-customer alliance 
D) supply chain 
E) supply pipeline 
A) logistical flow 
B) demand chain 
C) supplier-customer alliance 
D) supply chain 
E) supply pipeline

The General Mills-Nestle strategic channel alliance

Which type of distribution density does Rolls Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

IBM was the first to build a(n) __________ that would handle raw material procurement, manufacturing, logistics, customer support, order entry, and customer fulfillment across all of IBM.

A snack vending machine located in a university building that students use between classes when hungry creates both __________ utility.

-Intermediaries perform three basic functions. According to Figure 12-2 above, Box A represents a(n) __________.

Which of the following statements regarding corporate vertical marketing systems is most accurate?

You probably own several pairs of shoes. Further, it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer. In fact, most products are brought to you from a series of other individuals or firms known as a __________.

-A variety of terms are used for marketing intermediaries. According to Figure 12-1 above, F represents a(n) __________.

In terms of target market coverage, density refers to the number of __________ in a geographical area.

Physically moving a product to customers would be an example of a __________ function performed by channel intermediaries.

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

The most indirect channel for consumer products incorporates agents, wholesalers, and retailers and is most commonly used when there

All the following sources produce channel conflict EXCEPT:

The three steps used in choosing a supply chain include: (1) understand the customer; (2) understand the supply chain; and (3) __________.

Which of the following statements regarding supply chains is most accurate?

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Z represents

An efficient consumer response system refers to

A __________ is essentially a sequence of linked suppliers and customers in which every customer is, in turn, a supplier to another customer until a finished product reaches the ultimate consumer or industrial user.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 12: Managing Marketing Channels and Supply Chains

The General Mills-Nestle strategic channel alliance

Which type of distribution density does Rolls Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

IBM was the first to build a(n) __________ that would handle raw material procurement, manufacturing, logistics, customer support, order entry, and customer fulfillment across all of IBM.

A snack vending machine located in a university building that students use between classes when hungry creates both __________ utility.

-Intermediaries perform three basic functions. According to Figure 12-2 above, Box A represents a(n) __________.

Which of the following statements regarding corporate vertical marketing systems is most accurate?

You probably own several pairs of shoes. Further, it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer. In fact, most products are brought to you from a series of other individuals or firms known as a __________.

-A variety of terms are used for marketing intermediaries. According to Figure 12-1 above, F represents a(n) __________.

In terms of target market coverage, density refers to the number of __________ in a geographical area.

Physically moving a product to customers would be an example of a __________ function performed by channel intermediaries.

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

The most indirect channel for consumer products incorporates agents, wholesalers, and retailers and is most commonly used when there

All the following sources produce channel conflict EXCEPT:

The three steps used in choosing a supply chain include: (1) understand the customer; (2) understand the supply chain; and (3) __________.

Which of the following statements regarding supply chains is most accurate?

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Z represents

An efficient consumer response system refers to

A __________ is essentially a sequence of linked suppliers and customers in which every customer is, in turn, a supplier to another customer until a finished product reaches the ultimate consumer or industrial user.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters