Question 1

A supply chain refers to

Accepted Answer

A) the various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users. 
B) an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items. 
C) mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost. 
D) activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost. 
E) a specialized intermediary in the distribution chain responsible for the coordination of all production schedules. 
A) the various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users. 
B) an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items. 
C) mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost. 
D) activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost. 
E) a specialized intermediary in the distribution chain responsible for the coordination of all production schedules.

Question 2

Driving time, proximity, and hours of operation for stores, and the usability of a website are all examples of which buyer requirement?

Accepted Answer

A) information 
B) variety 
C) pre- or postsale services 
D) adaptability 
E) convenience 
A) information 
B) variety 
C) pre- or postsale services 
D) adaptability 
E) convenience

Question 3

Strategic channel alliances refer to

Accepted Answer

A) an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
B) a practice whereby one firm's marketing channel is used to sell another firm's products. 
C) the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. 
D) an arrangement whereby companies reduce distribution costs by sharing facilities, equipment, and transportation. 
E) a practice whereby consumers can interact with various advertising media to buy products without a face-to-face meeting with a salesperson. 
A) an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
B) a practice whereby one firm's marketing channel is used to sell another firm's products. 
C) the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. 
D) an arrangement whereby companies reduce distribution costs by sharing facilities, equipment, and transportation. 
E) a practice whereby consumers can interact with various advertising media to buy products without a face-to-face meeting with a salesperson.

Question 4

Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment, and also sell them online. This would be an example of which type of marketing channel strategy?

Accepted Answer

A) a strategic channel alliance 
B) multichannel distribution 
C) parallel distribution 
D) dual distribution 
E) direct distribution 
A) a strategic channel alliance 
B) multichannel distribution 
C) parallel distribution 
D) dual distribution 
E) direct distribution

Question 5

What are the three steps used in choosing a supply chain that aligns with an organization's marketing strategy?

Accepted Answer

(1) Understand the customers,

Question 6

-Figure 12-3 above depicts the four most common marketing channels for consumer products and services. X represents

Accepted Answer

A) consumers. 
B) industrial users. 
C) wholesalers. 
D) agents or brokers. 
E) retailers. 
A) consumers. 
B) industrial users. 
C) wholesalers. 
D) agents or brokers. 
E) retailers.

Question 7

The choice of a supply chain involves three steps: (1) understand the customer; (2) __________; and (3) harmonize the supply chain with the marketing strategy.

Accepted Answer

A) understand the environment 
B) consider the legal consequences 
C) understand the supply chain 
D) understand the marketing strategy 
E) understand the company's goals 
A) understand the environment 
B) consider the legal consequences 
C) understand the supply chain 
D) understand the marketing strategy 
E) understand the company's goals

Question 8

A direct channel is when

Accepted Answer

A) producers and end-users deal with each other on a one-on-one basis. 
B) the producer and consumer and perform numerous channel functions. 
C) a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
D) an intermediary sells to other intermediaries, usually to retailers in consumer markets. 
E) an agent or broker brings ultimate consumers to manufacturers. 
A) producers and end-users deal with each other on a one-on-one basis. 
B) the producer and consumer and perform numerous channel functions. 
C) a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
D) an intermediary sells to other intermediaries, usually to retailers in consumer markets. 
E) an agent or broker brings ultimate consumers to manufacturers.

Question 9

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, safe delivery, and __________.

Accepted Answer

A) complete delivery 
B) honest and accurate pricing 
C) quality products 
D) product warranties 
E) a well-informed delivery staff 
A) complete delivery 
B) honest and accurate pricing 
C) quality products 
D) product warranties 
E) a well-informed delivery staff

Question 10

American Hospital Supply helps its customers (hospitals) manage inventory and streamline order processing for hundreds of medical supplies. The source of American Hospital Supply's power is its

Accepted Answer

A) economic influence. 
B) expertise. 
C) identification with a particular channel member. 
D) legitimate rights through contracts. 
E) governmental contracts. 
A) economic influence. 
B) expertise. 
C) identification with a particular channel member. 
D) legitimate rights through contracts. 
E) governmental contracts.

Question 11

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors a(n) __________ designed to deliver products to consumers at the lowest possible cost.

Accepted Answer

A) integrated supply chain 
B) global supply chain 
C) efficient supply chain 
D) responsive supply chain 
E) customer service supply chain 
A) integrated supply chain 
B) global supply chain 
C) efficient supply chain 
D) responsive supply chain 
E) customer service supply chain

Question 12

In a business marketing channel, an industrial distributor refers to

Accepted Answer

A) an intermediary that performs a variety of marketing channel functions involving selling, stocking, delivering a full product assortment, and financing. 
B) an intermediary that maintains its own salesforce and performs all channel functions. 
C) an intermediary that deals exclusively with the selling, stocking, and delivery of raw materials used by manufacturers in the production of its products. 
D) an intermediary that deals with a single product line within a single industry. 
E) an intermediary that performs functions involving selling, stocking, and delivery of industrial goods but is unable to provide financing due to the normally large expenditures. 
A) an intermediary that performs a variety of marketing channel functions involving selling, stocking, delivering a full product assortment, and financing. 
B) an intermediary that maintains its own salesforce and performs all channel functions. 
C) an intermediary that deals exclusively with the selling, stocking, and delivery of raw materials used by manufacturers in the production of its products. 
D) an intermediary that deals with a single product line within a single industry. 
E) an intermediary that performs functions involving selling, stocking, and delivery of industrial goods but is unable to provide financing due to the normally large expenditures.

Question 13

Which of the following statements regarding supply chain customer service is most accurate?

Accepted Answer

A) The output of a supply chain is measured in total units sold. 
B) Customer service must be balanced against total logistics cost factors. 
C) The output of a supply chain is measured either in total units sold or total number of customers served. 
D) A firm's goal should be to provide superior customer service regardless of costs. 
E) Customer service is the responsibility of marketing channel members and not the supplier network. 
A) The output of a supply chain is measured in total units sold. 
B) Customer service must be balanced against total logistics cost factors. 
C) The output of a supply chain is measured either in total units sold or total number of customers served. 
D) A firm's goal should be to provide superior customer service regardless of costs. 
E) Customer service is the responsibility of marketing channel members and not the supplier network.

Question 14

Which of the following is an element of total logistics cost?

Accepted Answer

A) new product development 
B) inventory 
C) advertising 
D) personal selling 
E) market research 
A) new product development 
B) inventory 
C) advertising 
D) personal selling 
E) market research

Question 15

When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3)

Accepted Answer

A) How many of the firm's competitors will be using the same channels? 
B) Which channels have strategic channel alliances with other resellers? 
C) How long have the channel members and intermediaries been in business? 
D) Who is responsible for negotiating the channel or intermediary contracts? 
E) Which channel and intermediaries will be the most profitable? 
A) How many of the firm's competitors will be using the same channels? 
B) Which channels have strategic channel alliances with other resellers? 
C) How long have the channel members and intermediaries been in business? 
D) Who is responsible for negotiating the channel or intermediary contracts? 
E) Which channel and intermediaries will be the most profitable?

Question 16

Which statement regarding efficient supply chains is most accurate?

Accepted Answer

A) Efficient supply chains use common platforms and common components across several products. 
B) Efficient supply chains rely on large geographically dispersed inventory warehouses. 
C) Efficient supply chains traditionally use expensive, but faster, modes of transportation. 
D) Efficient supply chains may utilize cross-docking. 
E) Efficient supply chains emphasize economies of scale by increasing the variety of system configurations offered. 
A) Efficient supply chains use common platforms and common components across several products. 
B) Efficient supply chains rely on large geographically dispersed inventory warehouses. 
C) Efficient supply chains traditionally use expensive, but faster, modes of transportation. 
D) Efficient supply chains may utilize cross-docking. 
E) Efficient supply chains emphasize economies of scale by increasing the variety of system configurations offered.

Question 17

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) information; (2) convenience; (3) __________; and (4) pre- or postsale services.

Accepted Answer

A) availability 
B) quality 
C) variety 
D) brand name recognition 
E) adaptability 
A) availability 
B) quality 
C) variety 
D) brand name recognition 
E) adaptability

Question 18

Goodyear Tire dealers became irate when Goodyear Tire Company decided to sell its brands through Sears, Walmart, and Sam's Club. Many switched to competing tire makers. This is an example of __________.

Accepted Answer

A) corporate conflict 
B) vertical conflict 
C) horizontal conflict 
D) administered conflict 
E) contractual conflict 
A) corporate conflict 
B) vertical conflict 
C) horizontal conflict 
D) administered conflict 
E) contractual conflict

Question 19

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Accepted Answer

A) marketing channel. 
B) parallel distribution. 
C) retailer. 
D) wholesaler. 
E) distributor. 
A) marketing channel. 
B) parallel distribution. 
C) retailer. 
D) wholesaler. 
E) distributor.

Question 20

Internet marketing channels refer to

Accepted Answer

A) the employment of the Internet to make products and services available for consumption or use by consumers or organizational buyers. 
B) a firm's computer driven inventory management through an entirely mechanized warehousing system. 
C) intranet systems linking all aspects of production within a single firm. 
D) information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings. 
E) the name given to all Internet addresses that end in ".com" to indicate that these websites are commercial entities that distribute goods and services. 
A) the employment of the Internet to make products and services available for consumption or use by consumers or organizational buyers. 
B) a firm's computer driven inventory management through an entirely mechanized warehousing system. 
C) intranet systems linking all aspects of production within a single firm. 
D) information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings. 
E) the name given to all Internet addresses that end in ".com" to indicate that these websites are commercial entities that distribute goods and services.

A supply chain refers to

Driving time, proximity, and hours of operation for stores, and the usability of a website are all examples of which buyer requirement?

Strategic channel alliances refer to

What are the three steps used in choosing a supply chain that aligns with an organization's marketing strategy?

-Figure 12-3 above depicts the four most common marketing channels for consumer products and services. X represents

The choice of a supply chain involves three steps: (1) understand the customer; (2) __________; and (3) harmonize the supply chain with the marketing strategy.

A direct channel is when

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, safe delivery, and __________.

American Hospital Supply helps its customers (hospitals) manage inventory and streamline order processing for hundreds of medical supplies. The source of American Hospital Supply's power is its

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors a(n) __________ designed to deliver products to consumers at the lowest possible cost.

In a business marketing channel, an industrial distributor refers to

Which of the following statements regarding supply chain customer service is most accurate?

Which of the following is an element of total logistics cost?

When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3)

Which statement regarding efficient supply chains is most accurate?

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) information; (2) convenience; (3) __________; and (4) pre- or postsale services.

Goodyear Tire dealers became irate when Goodyear Tire Company decided to sell its brands through Sears, Walmart, and Sam's Club. Many switched to competing tire makers. This is an example of __________.

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Internet marketing channels refer to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 12: Managing Marketing Channels and Supply Chains

A supply chain refers to

Driving time, proximity, and hours of operation for stores, and the usability of a website are all examples of which buyer requirement?

Strategic channel alliances refer to

What are the three steps used in choosing a supply chain that aligns with an organization's marketing strategy?

-Figure 12-3 above depicts the four most common marketing channels for consumer products and services. X represents

The choice of a supply chain involves three steps: (1) understand the customer; (2) __________; and (3) harmonize the supply chain with the marketing strategy.

A direct channel is when

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, safe delivery, and __________.

American Hospital Supply helps its customers (hospitals) manage inventory and streamline order processing for hundreds of medical supplies. The source of American Hospital Supply's power is its

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors a(n) __________ designed to deliver products to consumers at the lowest possible cost.

In a business marketing channel, an industrial distributor refers to

Which of the following statements regarding supply chain customer service is most accurate?

Which of the following is an element of total logistics cost?

When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3)

Which statement regarding efficient supply chains is most accurate?

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) information; (2) convenience; (3) __________; and (4) pre- or postsale services.

Goodyear Tire dealers became irate when Goodyear Tire Company decided to sell its brands through Sears, Walmart, and Sam's Club. Many switched to competing tire makers. This is an example of __________.

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Internet marketing channels refer to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters