Exam 12: Managing Marketing Channels and Supply Chains

Neiman-Marcus is a retailer with whom many small manufacturers would like to be associated. Distribution with Neiman-Marcus will increase the prestige of a smaller brand. The source of Neiman-Marcus's power is its

A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as a(n)

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Channel D would be an appropriate marketing channel for __________.

In a direct channel, all channel functions are performed by __________.

While Maytag appliances have the leading brand name, its sales are third in the industry. One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions they ask during the appliance purchase process. Although Maytag considered using a __________ strategy by directing customers to Maytag appliance stores it owns, the firm decided against it and simply provides the names and addresses of all the retailers (Sears, Home Depot, etc.) that carry Maytag appliances.

When marketing channel members are engaged in assorting, storing, sorting, and transporting products and services, they are performing __________ functions.

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as __________.

The output of a supply chain is the

The word "cost-effective" as it relates to the definition of logistics management implies that

-A variety of terms are used for marketing intermediaries. According to Figure 12-1 above, E represents a(n) __________.

Nestle and General Mills have __________ to distribute General Mills products like Cheerios in about 140 markets worldwide.

Those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Items such as large household appliances that require installation, delivery, and credit should be sold by retailers that demonstrate the buyer requirement of __________.

-Figure 12-4 above, depicts the four most common marketing channels for business products and services. Channel B would be an appropriate marketing channel for __________.

What is the first step in choosing the right supply chain?

Risk taking as a transactional function refers to

Intensive distribution refers to

One of the sales growth strategies Amazon considered early on is (the) __________.

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

Which of the following statements regarding corporate vertical marketing systems is most accurate?