Exam 20: Basic Data Analysis: Descriptive Statistics

Making inferences about the data and drawing conclusions about the implications suggested by a research study is called ______.

A researcher is examining the row and column totals in a contingency table of stores shopped at by gender. What are these called?

When tabulation is done by hand to create a frequency table, this is called ______ the data.

A simple tabulation of a variable's frequency distribution is sometimes called a marginal tabulation.

Index numbers require which level of measurement?

The row and column totals in a contingency table are called subtotals because they are less than the total.

SPSS and SAS are common statistical software packages used in business research.

The arrangement of data into a row-and-column format that gives the number of responses for each category of the variable is known as a(n) ______ table.

A planogram is a graphical way of showing the frequency distribution in which the height of a bar corresponds to the frequency of a category.

When responses to two rating scale questions are plotted in four quadrants of a two- dimensional table, the result is called a histogram.

When the responses to two survey questions are presented as a cross-tabulation of the two variables studied in these two questions, the result is called a(n) ______ table.

All of the following are software packages that can be used for data analysis EXCEPT _____.

The orderly arrangement of data into a table is known as ______.

Even with today's advances in technology, computing power is still a barrier to completing a research project.

What is descriptive analysis and how is it used in marketing research?

If a researcher wants to summarize the responses of subjects by gender and awareness of a particular brand ("Yes" or "No"), he or she would use a ______ contingency table.

The number of respondents or observations (in a row or column) used as a basis for computing percentages in a contingency table is referred to as a(n) _____.

In business research, the process of interpretation should explain the meaning of the data in the research study to the reader of the research report.

Tabulation refers to the orderly arrangement of data in a table or other summary format.

If the price of Brand A is transformed to a value of 100 and Brand B's value is 75, indicating its price is 25 percent lower than Brand A's price, 100 and 75 represent _____.