Question 1

Traditionally, market researchers have used the ______ percent confidence level in research studies.

Accepted Answer

The answer of Traditionally, market researchers have used the ______...

Question 2

The confidence interval for a proportion uses which of the following formulas?

Accepted Answer

A)  p $\pm$ZSp 
B)  Sp $\pm$ZP 
C)    $\pm$ ZSs 
D)  none of these choices 
A)  p $\pm$ZSp 
B)  Sp $\pm$ZP 
C)    $\pm$ ZSs 
D)  none of these choices

Question 3

The value below which half the values in a distribution fall is the _____.

Accepted Answer

A)  mean 
B)  median 
C)  mode 
D)  range 
A)  mean 
B)  median 
C)  mode 
D)  range

Question 4

The formula below is used to calculate the ______ . (ZS/E)2

Accepted Answer

A)  sample standard deviation 
B)  population standard deviation 
C)  sample size 
D)  sample variance 
A)  sample standard deviation 
B)  population standard deviation 
C)  sample size 
D)  sample variance

Question 5

Which of the following is the symbol for the sample standard deviation?

Accepted Answer

A)  S 
B)  m2 
C)  s 
D)  s2 
A)  S 
B)  m2 
C)  s 
D)  s2

Question 6

Find the approximate standard deviation of the following set of scores: 3, 6, 2, 7, 8 .

Accepted Answer

A)  2.24 
B)  2.59 
C)  3.32 
D)  6.70 
A)  2.24 
B)  2.59 
C)  3.32 
D)  6.70

Question 7

_____ is the long-run relative frequency with which an event will occur.

Accepted Answer

A)  Probability 
B)  Central tendency 
C)  Estimation 
D)  Deviation 
A)  Probability 
B)  Central tendency 
C)  Estimation 
D)  Deviation

Question 8

If the price of a product ranges from $59 to $179, the range of these prices is _____

Accepted Answer

A)  $238 
B)  $60 
C)  $120 
D)  $179 
A)  $238 
B)  $60 
C)  $120 
D)  $179

Question 9

When you add up a set of scores and divide the result by the number of scores, you have determined the ______ of the distribution, which is a measure of central tendency.

Accepted Answer

The answer of When you add up a set of...

Question 10

If 35 percent of TV viewers recalled seeing an ad for a Toyota Prius on a particular television program based on a sample of 800 viewers, the 95 percent confidence interval for this study would be between approximately _____.

Accepted Answer

A)  30 percent and 40 percent 
B)  32 percent and 38 percent 
C)  28 percent and 42 percent 
D)  20 percent and 30 percent 
A)  30 percent and 40 percent 
B)  32 percent and 38 percent 
C)  28 percent and 42 percent 
D)  20 percent and 30 percent

Question 11

The percentage of elements that meet some criterion is referred to as the _____.

Accepted Answer

The answer of The percentage of elements that meet some...

Question 12

An estimate of the population mean in the form of a single value is called a(n) _____.

Accepted Answer

The answer of An estimate of the population mean in...

Question 13

If the population mean is assumed to be 20 and the sample standard deviation is 5, a score of 15 would have a Z-value of _____.

Accepted Answer

A)  +1.00 
B)  -7.00 
C)  -1.00 
D)  +5.00 
A)  +1.00 
B)  -7.00 
C)  -1.00 
D)  +5.00

Question 14

Percentage frequency is the long-run relative frequency with which an event will occur.

Accepted Answer

A) True 
 B)False

Question 15

A specified range of numbers within which a population mean is expected to lie is known as the ______ estimate.

Accepted Answer

The answer of A specified range of numbers within which...

Question 16

The primary purpose of inferential statistics is to make a judgment about a population.

Accepted Answer

A) True 
 B)False

Question 17

Which theory states that as sample size increases, the distribution of sample means of size n, randomly selected, approaches a normal distribution?

Accepted Answer

A)  prospect theory 
B)  central-limit theorem 
C)  dispersion theory 
D)  entropy 
A)  prospect theory 
B)  central-limit theorem 
C)  dispersion theory 
D)  entropy

Question 18

One hundred percent of the scores in a normal distribution fall within plus or minus two standard deviations of the mean.

Accepted Answer

A) True 
 B)False

Question 19

When a data set is summarized by counting the number of times each value for a variable occurs in the sample, this is known as a(n) ______.

Accepted Answer

frequency

Question 20

In most cases, the size of the population does not have a major effect on the sample size.

Accepted Answer

A) True 
 B)False

Exam 17: Determination of Sample Size: a Review of Statistical Theory

Traditionally, market researchers have used the ______ percent confidence level in research studies.

The confidence interval for a proportion uses which of the following formulas?

The value below which half the values in a distribution fall is the _____.

The formula below is used to calculate the ______ . (ZS/E)2

Which of the following is the symbol for the sample standard deviation?

Find the approximate standard deviation of the following set of scores: 3, 6, 2, 7, 8 .

_____ is the long-run relative frequency with which an event will occur.

If the price of a product ranges from $59 to $179, the range of these prices is _____

When you add up a set of scores and divide the result by the number of scores, you have determined the ______ of the distribution, which is a measure of central tendency.

If 35 percent of TV viewers recalled seeing an ad for a Toyota Prius on a particular television program based on a sample of 800 viewers, the 95 percent confidence interval for this study would be between approximately _____.

The percentage of elements that meet some criterion is referred to as the _____.

An estimate of the population mean in the form of a single value is called a(n) _____.

If the population mean is assumed to be 20 and the sample standard deviation is 5, a score of 15 would have a Z-value of _____.

Percentage frequency is the long-run relative frequency with which an event will occur.

A specified range of numbers within which a population mean is expected to lie is known as the ______ estimate.

The primary purpose of inferential statistics is to make a judgment about a population.

Which theory states that as sample size increases, the distribution of sample means of size n, randomly selected, approaches a normal distribution?

One hundred percent of the scores in a normal distribution fall within plus or minus two standard deviations of the mean.

When a data set is summarized by counting the number of times each value for a variable occurs in the sample, this is known as a(n) ______.

In most cases, the size of the population does not have a major effect on the sample size.

The Role of Business Research

Information Systems and Knowledge Management

Theory Building

The Business Research Process

The Human Side of Business Research: Organizational and Ethical Issues

Problem Definition: the Foundation of Business Research

Qualitative Research

Secondary Data Research in a Digital Age

Survey Research: an Overview

Survey Research: Communicating With Respondents

Observation

Experimental Research

Measurement

Attitude Measurement

Questionnaire Design

Sampling Designs and Sampling Procedures

Fieldwork

Editing and Coding: Transforming Raw Data Into Information

Basic Data Analysis: Descriptive Statistics

Univariate Statistical Analysis

Bivariate Statistical Analysis: Differences Between Two Variables

Bivariate Statistical Analysis: Measures of Association

Multivariate Statistical Analysis

Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up

Filters

The formula below is used to calculate the ______ . (ZS/E)²