Exam 13: Measurement

The three major criteria for evaluating measurements are reliability, validity, and replicability.

Which of the following means that the value assigned for a response is treated oppositely from the other items in a scale?

Reliability is an indicator of a measure's internal consistency.

When a two-point scale (e.g. agree/disagree) is expanded to include five categories (e.g. strongly disagree, disagree, undecided, agree, strongly agree), we say that the ________ of the scale has been increased.

Which of the following is a defining characteristic in determining between ratio and interval scales?

The degree to which a measurement instrument yields consistent results is called the ______ of the instrument.

Which type of measure assigns a value based on how much of the concept being measured is associated with an observation and is formed by putting several variables together systematically?

In ratio scales, the location of the zero point is arbitrary.

Discriminant validity is another way of expressing internal consistency.

Which type of validity addresses the question, "Does my measure correlate with measures of similar concepts or known quantities?"

Which of the following is a discrete measure?

Which type of measure assigns a value to an observation based on a mathematical derivation of multiple measures?

A researcher is measuring consumers' attitudes toward product placement in movies using five attitude items. She created a scale by simply summing the response to each item making up the composite measure. This composite measure is called a(n) _____.

When a researcher measures the reliability of an instrument by comparing the results of the odd-numbered questions with the results of the even-numbered questions, this is an example of _____ reliability.

Interval scales are considered continuous when five or more categories are used.

When job candidates are asked to place job listings so that their first choice is 1, their second choice is 2, and so forth, this is best-described as an example of a(n) ______ scale.

_____ validity represents the uniqueness or distinctiveness of a measure.

The ability of a measuring instrument to measure what it is supposed to measure is the basic purpose of ______.

A scale can be created by simply adding together the responses to several items related to a topic.

Measures that take on only one of a finite number of values are called _____ measures.