Exam 5: Design of Goods and Services

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The three major elements of the product decision are:

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A company manufactures specialty pollution-sensing devices for the offshore oil industry.One particular device has reached maturity,and the company is considering whether to replace it with a newer model.Technologies have not changed dramatically,so the new device would have similar functionality to the existing one,but would be smaller and lighter in weight.The firm's three choices are: (1)keep the old model,(2)design a replacement device with internal resources,(3)and purchase a new design from a firm that is one of its suppliers.The market for these devices will be either "receptive" or "neutral" of the replacement model.The financial estimates are as follows: Keeping the old design will yield a profit of $6 million dollars.Designing the replacement internally will yield $10 million if the market is "receptive," but a $3 million loss if the market is "neutral." Acquiring the new design from the supplier will profit $4 million under "receptive," $1 million under "neutral." The company feels that the market has a 70 percent chance of being "receptive" and a 30 percent chance of being "neutral." Draw the appropriate decision tree.Calculate expected value for all courses of action.What action yields the highest expected value?

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If a design can be produced to requirements even when the production process has unfavorable conditions,the design is said to be ________.

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What is time-based competition?

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Which of the following is NOT a service design technique used to increase service efficiency?

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Value analysis takes place:

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Regal Marine's attempts to keep in touch with customers and respond to the marketplace are made impossible because consumer tastes change and maritime engineering improves.

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A swim club is designing a new pool to replace its old pool.The new pool would need to last for 10 years since the club is planning on relocating after 10 years.A concrete shell would cost $100,000 and last for all 10 years.Another option is to install a vinyl liner that would cost only $75,000 to install.However,the vinyl is not guaranteed to last for all 10 years,and it has a 33% chance of breaking down.Repair of the vinyl would cost $40,000 and would extend the life of the vinyl liner to the 10-year mark.If both options are acceptable to the swim club,which one minimizes their cost?

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Identify and briefly describe the three process regions from PCN analysis.

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In analyzing product design decisions,decision trees determine the ________ of each course of action.

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When should product strategy focus on forecasting capacity requirements?

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"With respect to the product decision,managers must be able to accept risk and tolerate failure." Comment on why this is a necessary hazard in making new product decisions,given all the powerful tools and carefully built systems that support that decision.

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Computer-aided design (CAD)refers to the use of specialized computer programs to direct and control manufacturing equipment.

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Payoffs,alternatives,and expected monetary values are terms associated with:

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Which of the following is TRUE regarding computer-aided design?

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A listing of the hierarchy of components,their description,and the quantity of each required to make one unit of product is the ________.

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Discuss the advisability of using modular assemblies in manufacturing.(What are the advantages and disadvantages?)To what extent can these arguments be applied to service products?

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Reducing the complexity of a product and improving a product's maintainability are activities of:

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Explain the difference between value analysis and value engineering.

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An engineering drawing shows the:

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