Exam 5: Design of Goods and Services

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Boeing's 737 airplane and Hewlett-Packard's printer business are examples of using enhancements and migrations of existing products to build on a(n)________.

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product platform

The enhancement of existing products is an external product development strategy.

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False

Identify factors that influence new product opportunities.

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Understanding the customer,economic change,sociological and demographic change,technological change,political/legal change,and other changes brought about through market practice,professional standards,suppliers,and distributors.

A company looking for venture capitalist funding is deciding on the design of its operating system (OS)for its new phone.The first option is to simply buy the OS from another company.This would result in sales of either 10,000 units if the market is not crowded with similar phones,or sales of only 3,000 units if the market is crowded.If the company decides to design its own OS,the phone would have sales of 70,000 units if the OS was popular,but sales of only 2,000 if the OS was a failure.Suppose that to recoup the cost of designing their own OS the company would need to sell twice as many phones as when they simply buy the OS for the profit from the scenarios to be equal.Which option should the company choose if the probability that the market is crowded is 50% and the probability that the OS is popular is 75%?

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An assembly chart shows an exploded view of the product,usually a three-dimensional or isometric drawing.

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Explain the difference between value analysis and value engineering.

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What percentage of sales from new products is indicative of industry leaders?

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The moment-of-truth is the crucial moment between the service provider and the customer that exemplifies,enhances,or detracts from the customer's expectations.

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A work order is a list of the hierarchy of components,their description,and the quantity of each required to make one unit of the product.

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An assembly drawing:

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Identify the benefits associated with manufacturability and value engineering.

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Identify the external product development strategies;describe each in a sentence or two.

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Discuss the advisability of using modular assemblies in manufacturing.(What are the advantages and disadvantages?)To what extent can these arguments be applied to service products?

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Which of the following is TRUE concerning advantages of CAD?

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________ lists products in descending order of the individual dollar contribution to the firm.

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An engineering drawing shows the:

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Products or services designed in easily segmented components are known as ________ designs.

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The ________ is the crucial moment between the service provider and the customer that exemplifies,enhances,or detracts from the customer's expectations.

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Which of the following typically shows the hierarchy of components,their description,and the quantity of each required to make one unit of a product?

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The three major elements of the product decision are:

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