Question 1

Which of the following problems do reader benefits help overcome?

Accepted Answer

A) People may not think of all the possible benefits. 
B) People only want the rewards without achieving success. 
C) People putting too much effort in simple tasks. 
D) Overconfidence of people who take on difficult tasks. 
A) People may not think of all the possible benefits. 
B) People only want the rewards without achieving success. 
C) People putting too much effort in simple tasks. 
D) Overconfidence of people who take on difficult tasks.

Question 2

When reader benefits are hard to identify,try to brainstorm _____ benefits for every persuasive message.

Accepted Answer

A) five to seven 
B) one to three 
C) three to five 
D) seven to nine 
A) five to seven 
B) one to three 
C) three to five 
D) seven to nine

Question 3

Explain with an example the difference between a feature and a benefit.

Accepted Answer

A feature by itself is not a benefit.A f

Question 4

_____ are natural emotional outcomes of doing something,or using a product.

Accepted Answer

A) Extrinsic benefits 
B) Natural features 
C) Product features 
D) Intrinsic benefits 
A) Extrinsic benefits 
B) Natural features 
C) Product features 
D) Intrinsic benefits

Question 5

When you describe benefits that focus on readers' needs and wants,people feel more positive about you and your request.

Accepted Answer

A) True 
 B)False

Question 6

How we think about a task determines our feelings and willingness to exert effort towards the task.

Accepted Answer

A) True 
 B)False

Question 7

What is the importance of identifying audience benefits?

Accepted Answer

Reader benefits convince readers that th

Question 8

When there is more than one subgroup in an audience,one should:

Accepted Answer

A) choose only those benefits that appeal to the group with the most members. 
B) include at least one benefit for each subgroup. 
C) concentrate on extrinsic benefits. 
D) include fewer concerns to be more persuasive. 
A) choose only those benefits that appeal to the group with the most members. 
B) include at least one benefit for each subgroup. 
C) concentrate on extrinsic benefits. 
D) include fewer concerns to be more persuasive.

Question 9

Which of the following is a feature of an effective reader benefit?

Accepted Answer

A) Key words written in bold letters 
B) Vivid and concrete with enough details 
C) Crisp and short,limited to a sentence 
D) Imaginary,appealing to the reader's creativity 
A) Key words written in bold letters 
B) Vivid and concrete with enough details 
C) Crisp and short,limited to a sentence 
D) Imaginary,appealing to the reader's creativity

Question 10

Which of the following appeals to our need to feel good about ourselves?

Accepted Answer

A) Product features 
B) Natural features 
C) Intrinsic benefits 
D) Extrinsic benefits 
A) Product features 
B) Natural features 
C) Intrinsic benefits 
D) Extrinsic benefits

Question 11

How do you decide which reader benefits to use?

Accepted Answer

Three principles guide your ch

Question 12

The more benefits you think of,the easier it will be to choose ones that will directly appeal to your audience.

Accepted Answer

A) True 
 B)False

Question 13

What are the features of a good reader benefit?

Accepted Answer

Good reader benefits are: 1.ad

Question 14

Which of the following is a reason why intrinsic rewards or benefits are better than extrinsic benefits?

Accepted Answer

A) There are not enough intrinsic rewards for everything you want people to do. 
B) Extrinsic benefits come from using the product,or doing the action which requires effort. 
C) Stressing the intrinsic benefits of following policies will motivate people more effectively. 
D) People prefer tangible rewards more than recognition and respect. 
A) There are not enough intrinsic rewards for everything you want people to do. 
B) Extrinsic benefits come from using the product,or doing the action which requires effort. 
C) Stressing the intrinsic benefits of following policies will motivate people more effectively. 
D) People prefer tangible rewards more than recognition and respect.

Question 15

In which of the following situations would a reader benefit need a lot of detail?

Accepted Answer

A) When the reader will be easy to convince 
B) When the reader may not have thought of the benefit before 
C) When the benefit is known to the reader 
D) When the benefit does not change in the long run 
A) When the reader will be easy to convince 
B) When the reader may not have thought of the benefit before 
C) When the benefit is known to the reader 
D) When the benefit does not change in the long run

Question 16

People prefer recognition and respect to more tangible rewards.

Accepted Answer

A) True 
 B)False

Question 17

One should use the reader benefits that cannot be developed most fully because they are the most important ones.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is the first step in brainstorming when reader benefits are hard to identify?

Accepted Answer

A) Thinking of the feelings,values,needs,and fears that may motivate your reader 
B) Thinking how the features of your product or policy might benefit the audience 
C) Identifying the obvious features of your product or policy 
D) Identifying features of your service that meet the firm's values 
A) Thinking of the feelings,values,needs,and fears that may motivate your reader 
B) Thinking how the features of your product or policy might benefit the audience 
C) Identifying the obvious features of your product or policy 
D) Identifying features of your service that meet the firm's values

Question 19

According to Maslow's hierarchy of needs,needs for safety and security are the most basic.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following should one do when reader benefits are hard to identify?

Accepted Answer

A) Identify the obvious features of your product or policy that may not benefit the reader. 
B) Think of the needs,fears,feelings,and values that may motivate one's reader. 
C) Think how the values or needs of readers might benefit the product or service. 
D) Identify features of the service,product,or policy that meet the firm's values or needs. 
A) Identify the obvious features of your product or policy that may not benefit the reader. 
B) Think of the needs,fears,feelings,and values that may motivate one's reader. 
C) Think how the values or needs of readers might benefit the product or service. 
D) Identify features of the service,product,or policy that meet the firm's values or needs.

Exam 10: Composing Persuasive Messages

Which of the following problems do reader benefits help overcome?

When reader benefits are hard to identify,try to brainstorm _____ benefits for every persuasive message.

Explain with an example the difference between a feature and a benefit.

_____ are natural emotional outcomes of doing something,or using a product.

When you describe benefits that focus on readers' needs and wants,people feel more positive about you and your request.

How we think about a task determines our feelings and willingness to exert effort towards the task.

What is the importance of identifying audience benefits?

When there is more than one subgroup in an audience,one should:

Which of the following is a feature of an effective reader benefit?

Which of the following appeals to our need to feel good about ourselves?

How do you decide which reader benefits to use?

The more benefits you think of,the easier it will be to choose ones that will directly appeal to your audience.

What are the features of a good reader benefit?

Which of the following is a reason why intrinsic rewards or benefits are better than extrinsic benefits?

In which of the following situations would a reader benefit need a lot of detail?

People prefer recognition and respect to more tangible rewards.

One should use the reader benefits that cannot be developed most fully because they are the most important ones.

Which of the following is the first step in brainstorming when reader benefits are hard to identify?

According to Maslow's hierarchy of needs,needs for safety and security are the most basic.

Which of the following should one do when reader benefits are hard to identify?

Introducing Business Communications

Adapting Your Messages to Your Audience

Communicating Across Cultures

Planning, Writing, and Revising

Designing Documents, Slides, and Screens

Formatting Hardcopy Letters and Memos

Writing Electronic Messages

Composing Informative and Positive Messages

Composing Negative Messages

Communicating Reader Benefits

Communicating With Positive Emphasis

Communicating You-Attitude

Researching Information

Synthesizing and Documenting Information

Writing Information Reports

Writing Proposals and Analytical Reports

Writing Formal Reports

Using Visuals

Listening

Working and Writing in Teams

Planning, Managing, and Recording Meetings

Making Oral Presentations

Researching Jobs

Creating Persuasive Résumés

Creating Persuasive Application Letters

Filters