Exam 23: Social Media

If a company wants to widen its social media site's audience and reputation, it should avoid offence.

Organisations that engage in communication via social media may experience abuse of data intellectual property, brand and trademarks.

Some ethical implications of social networking in the professions include behaving in ways that prevent

Which function of a social media strategic plan to support sales efforts involves enabling customers to enter the purchase process with an opinion formed from earlier engagement with influencers?

A site that focuses on aggregating fans is known as a(n)

The amplification rate is an example of quantitative data that indicates the number of pins, retweets and reshares of a particular post.

Disclosing any confidential information obtained as an employee is unethical behaviour.

Which of the following is an advantage of audience co-creation?

Organisations are increasingly using social networks to

Which of the following is not one of the ways organisations use GIFs?

Egocentric sites allow users to build profiles and connections.

Spending time on social media that is not related to work is an example of

Relative engagement rates are a show of appreciation or applause, such as likes on Twitter and Facebook.

Social media tactics such as talking through chat rooms and forging relationships through posts are seen as threats to organisations.

Organisations that engage in customer advocacy will be rewarded with loyal customers.

Which of the following would be considered to be an opportunistic site?

Reasonable use of social media includes

Employees who merge their professional and personal lives can give rise to which of the following threats?

Which of the 4Cs refers to the match between a company's objectives and the honeycomb pattern of a social media platform?

A social media strategy sets forth measurable objectives supported by a framework.