Question 1

Narrative writing is inappropriate for web writing because

Accepted Answer

A)  readers expect to read informational rather than narrative driven text. 
B)  this type of writing is too brief to effectively engage the reader. 
C)  readers are typically looking for general information on a range of topics. 
D)  it typically uses long sentences and is verbose. 
A)  readers expect to read informational rather than narrative driven text. 
B)  this type of writing is too brief to effectively engage the reader. 
C)  readers are typically looking for general information on a range of topics. 
D)  it typically uses long sentences and is verbose. D

Question 2

Web readers scan whole pages rather than line by line.

Accepted Answer

A) True 
 B)False  True

Question 3

Web content refers to linked documents in electronic format containing text, graphics, videos or other elements that enable users to move to and retrieve specific information through links and anchors.

Accepted Answer

A) True 
 B)False  False

Question 4

A blog informing people on how to use a product would be created as

Accepted Answer

A)  a legal activity. 
B)  a marketing activity. 
C)  a creative activity. 
D)  a business activity. 
A)  a legal activity. 
B)  a marketing activity. 
C)  a creative activity. 
D)  a business activity.

Question 5

Using inverted pyramid writing style, the most important information

Accepted Answer

A)  is located at the beginning/front of a page. 
B)  goes below the page fold in the middle of the story. 
C)  goes below the page fold at the end of the story. 
D)  is located on the last page. 
A)  is located at the beginning/front of a page. 
B)  goes below the page fold in the middle of the story. 
C)  goes below the page fold at the end of the story. 
D)  is located on the last page.

Question 6

Design of a website for a global organisation would need to consider the colour scheme carefully.

Accepted Answer

A) True 
 B)False

Question 7

Good web writers think about their message from the perspective of a specific reader from a particular background.

Accepted Answer

A) True 
 B)False

Question 8

Keywords are important in website development because

Accepted Answer

A)  they make it clear to an audience what the site is about. 
B)  they facilitate searching and content sharing. 
C)  they create references to particular links. 
D)  they make it easier to bookmark. 
A)  they make it clear to an audience what the site is about. 
B)  they facilitate searching and content sharing. 
C)  they create references to particular links. 
D)  they make it easier to bookmark.

Question 9

Modern websites need to facilitate two-way communication to be effective.

Accepted Answer

A) True 
 B)False

Question 10

Contact details are important for promoting the credibility of a website because

Accepted Answer

A)  they reinforce the identity of an organisation, and that the organisation is 'real'. 
B)  they identify who is who in the organisation. 
C)  they are legally required. 
D)  they highlight the creator of the website. 
A)  they reinforce the identity of an organisation, and that the organisation is 'real'. 
B)  they identify who is who in the organisation. 
C)  they are legally required. 
D)  they highlight the creator of the website.

Question 11

Link rot refers to

Accepted Answer

A)  links that are old and not of interest to the user. 
B)  links that are available but not particularly useful. 
C)  links that are broken because the original link has been removed. 
D)  links that have not been reviewed for a long time. 
A)  links that are old and not of interest to the user. 
B)  links that are available but not particularly useful. 
C)  links that are broken because the original link has been removed. 
D)  links that have not been reviewed for a long time.

Question 12

Social bookmarking refers to

Accepted Answer

A)  the creation of a site dedicated to listing links to relevant sites within a network. 
B)  a group of friends sharing links with one another. 
C)  creating tags and links that can be searched by keywords. 
D)  creating links to interesting online books. 
A)  the creation of a site dedicated to listing links to relevant sites within a network. 
B)  a group of friends sharing links with one another. 
C)  creating tags and links that can be searched by keywords. 
D)  creating links to interesting online books.

Question 13

Web content is usually presented in a linear form.

Accepted Answer

A) True 
 B)False

Question 14

Writers don't have to ask for permission to link to another blog.

Accepted Answer

A) True 
 B)False

Question 15

A credible site is one that includes contact information and an organisational profile.

Accepted Answer

A) True 
 B)False

Question 16

What is the role of blogs in business?

Accepted Answer

A)  To interact predominantly with an internal audience 
B)  To interact predominantly with an online audience 
C)  To deliver information about strategic goals 
D)  To deliver messages about competitors 
A)  To interact predominantly with an internal audience 
B)  To interact predominantly with an online audience 
C)  To deliver information about strategic goals 
D)  To deliver messages about competitors

Question 17

Material initially viewable on the screen is known as 'above the page fold'.

Accepted Answer

A) True 
 B)False

Question 18

Good web writing uses at least double the word count of conventional writing.

Accepted Answer

A) True 
 B)False

Question 19

Settling for something we know may not be the best possible choice but that meets our needs is known as 'satisficing'.

Accepted Answer

A) True 
 B)False

Question 20

At which stage of a story would you expect to read the conclusion?

Accepted Answer

A)  The beginning 
B)  The middle 
C)  The end 
D)  Distributed throughout 
A)  The beginning 
B)  The middle 
C)  The end 
D)  Distributed throughout

Exam 24: Writing for the Web

Narrative writing is inappropriate for web writing because

Web readers scan whole pages rather than line by line.

Web content refers to linked documents in electronic format containing text, graphics, videos or other elements that enable users to move to and retrieve specific information through links and anchors.

A blog informing people on how to use a product would be created as

Using inverted pyramid writing style, the most important information

Design of a website for a global organisation would need to consider the colour scheme carefully.

Good web writers think about their message from the perspective of a specific reader from a particular background.

Keywords are important in website development because

Modern websites need to facilitate two-way communication to be effective.

Contact details are important for promoting the credibility of a website because

Link rot refers to

Social bookmarking refers to

Web content is usually presented in a linear form.

Writers don't have to ask for permission to link to another blog.

A credible site is one that includes contact information and an organisational profile.

What is the role of blogs in business?

Material initially viewable on the screen is known as 'above the page fold'.

Good web writing uses at least double the word count of conventional writing.

Settling for something we know may not be the best possible choice but that meets our needs is known as 'satisficing'.

At which stage of a story would you expect to read the conclusion?

Communication Foundations

Interpersonal Communication

Emotional Intelligence: Managing Self and Relationships

Negotiation and Conflict Management

Intercultural Communication

Communication Across the Organisation

Leadership

Team and Work Group Communication

Effective Meetings: Face-To-Face and Virtual

Customer Engagement

Public Relations

Managing Big Data and Knowledge

Researching and Processing Information

Conducting Surveys and Questionnaires

Critical Thinking, Argument, Logic and Persuasion

Communicating Through Visuals

Oral Presentations and Public Speaking

Writing for the Professions

Writing Correspondence, Emails and Short Reports

Writing Long Reports

Writing Reflective Journals

Academic Writing

Social Media

The Job Search, Résumés and Interviews in the Digital Era

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