Exam 14: Conducting Surveys and Questionnaires

A plan to identify how instruments will be used in a survey, and how collected data will be tabulated and analysed is referred to as

Which type of questions should be asked first?

Even well-written questions should have instructions.

Valid research measures what it hopes to measure.

Bias can be avoided in the evaluation stage by

In a cluster sample,

An effective hypothesis

Age, gender and demographics are variables.

Data triangulation involves analysing the same data multiple times to ensure understanding and accurate analysis.

A question that asks respondents to select from two options is referred to as

Negative nonverbal and verbal cues from an interviewer can influence respondents' willingness to participate in an interview and the quality of their answers and can inadvertently lead to bias.

The format of a questionnaire is important because

Surveys should investigate specific questions on a particular issue rather than cover a wide range of issues.

The amount of questions a survey has influences the reliability of that survey.

'What do you not want to think about if you are not successful in a job interview?' is an example of

Research into a specific issue to identify key influencing factors is best conducted via a(n)

A survey's findings need to be analysed statistically for verification before they can be considered reliable.

It is recommended that survey organisations destroy questionnaires and identifying information about respondents after responses have been collected and saved.

A large survey conducted on behalf of an organisation should be

Someone who remembers the last few items of a long list on a questionnaire is affected by the recency effect.