Question 1

An organisation that operates using a two-way symmetrical model is a

Accepted Answer

A)  high-transparency organisation. 
B)  low-transparency organisation. 
C)  proactive organisation. 
D)  reactive organisation. 
A)  high-transparency organisation. 
B)  low-transparency organisation. 
C)  proactive organisation. 
D)  reactive organisation. A

Question 2

An organisation's use of social media facilitates

Accepted Answer

A)  a monologue. 
B)  a dialogue. 
C)  one-directional communication. 
D)  monitoring staff behaviour. 
A)  a monologue. 
B)  a dialogue. 
C)  one-directional communication. 
D)  monitoring staff behaviour. B

Question 3

Stakeholders are

Accepted Answer

A)  individuals or groups who are interested in the organisation. 
B)  individuals or groups who are aware of the organisation's activities. 
C)  individuals or groups affected by the behaviour of an organisation. 
D)  individuals or groups who are competing for business with the organisation. 
A)  individuals or groups who are interested in the organisation. 
B)  individuals or groups who are aware of the organisation's activities. 
C)  individuals or groups affected by the behaviour of an organisation. 
D)  individuals or groups who are competing for business with the organisation. C

Question 4

Ethical consumerism is one of the factors that drives corporate social responsibility.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is not a planning step in a public relations program?

Accepted Answer

A)  Research 
B)  Identify the communication channel 
C)  Create a timeline 
D)  Book advertising 
A)  Research 
B)  Identify the communication channel 
C)  Create a timeline 
D)  Book advertising

Question 6

A public relations issue appears when

Accepted Answer

A)  stakeholders form groups because an organisation's actions impact on them. 
B)  high-profile issues are likely to negatively impact an organisation. 
C)  high-profile issues are likely to either negatively OR positively impact an organisation. 
D)  a crisis event occurs that will involve delicate negotiations and collaboration with a specific public or publics to resolve. 
A)  stakeholders form groups because an organisation's actions impact on them. 
B)  high-profile issues are likely to negatively impact an organisation. 
C)  high-profile issues are likely to either negatively OR positively impact an organisation. 
D)  a crisis event occurs that will involve delicate negotiations and collaboration with a specific public or publics to resolve.

Question 7

Which is not a feature of the public relations role in an organisation?

Accepted Answer

A)  Inform stakeholders about the organisation 
B)  Influence attitudes and behaviour 
C)  Promote interaction with the social and political environment 
D)  Promote products directly to consumers 
A)  Inform stakeholders about the organisation 
B)  Influence attitudes and behaviour 
C)  Promote interaction with the social and political environment 
D)  Promote products directly to consumers

Question 8

Negotiation and collaboration are the most effective ways of dealing with issues that arise in an organisation.

Accepted Answer

A) True 
 B)False

Question 9

'News value' is the term used to describe the criteria for attracting the media.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following does not describe a media release?

Accepted Answer

A)  An informal announcement 
B)  A method for attracting attention 
C)  A release for a range of publics 
D)  A way to promote the organisation 
A)  An informal announcement 
B)  A method for attracting attention 
C)  A release for a range of publics 
D)  A way to promote the organisation

Question 11

The most effective way to communicate in a public relations context is two-way asymmetrical.

Accepted Answer

A) True 
 B)False

Question 12

Public relations is ineffective as a tool to overcome community objections to hazardous or undesirable developments.

Accepted Answer

A) True 
 B)False

Question 13

When issues arise, organisations should respond as immediately as possible.

Accepted Answer

A) True 
 B)False

Question 14

Public relations generally only convey information about an organisation's image, objectives, policies, standards, products and services.

Accepted Answer

A) True 
 B)False

Question 15

Allert and Zawawi (2000) suggested that an effective strategic communication plan should

Accepted Answer

A)  use creative, colourful and attractive images. 
B)  use colloquial language. 
C)  use email, Internet, Facebook or Twitter formats. 
D)  be open, clear, consistent, timely and receiver-oriented. 
A)  use creative, colourful and attractive images. 
B)  use colloquial language. 
C)  use email, Internet, Facebook or Twitter formats. 
D)  be open, clear, consistent, timely and receiver-oriented.

Question 16

The use of effective communication skills in public relations is critical because

Accepted Answer

A)  such skills are 'best practice' and required in a global environment. 
B)  it facilitates an open, transparent and clear relationship with stakeholders. 
C)  stakeholders have expectations that need to be met. 
D)  the organisation pays for staff to have such skills. 
A)  such skills are 'best practice' and required in a global environment. 
B)  it facilitates an open, transparent and clear relationship with stakeholders. 
C)  stakeholders have expectations that need to be met. 
D)  the organisation pays for staff to have such skills.

Question 17

Mutually beneficial relationships with a public are built by

Accepted Answer

A)  listening and appeasing. 
B)  appreciating and empathising. 
C)  listening and responding. 
D)  consulting and defending. 
A)  listening and appeasing. 
B)  appreciating and empathising. 
C)  listening and responding. 
D)  consulting and defending.

Question 18

A media release should focus on a single issue.

Accepted Answer

A) True 
 B)False

Question 19

Public relations (PR) is concerned with

Accepted Answer

A)  the range of organisational activities required to keep a customer satisfied. 
B)  creating the organisation's public presence and influencing its publics to take some course of action. 
C)  marketing your image and building your organisation's structural base. 
D)  ensuring employees of the company are satisfied with the way business is conducted. 
A)  the range of organisational activities required to keep a customer satisfied. 
B)  creating the organisation's public presence and influencing its publics to take some course of action. 
C)  marketing your image and building your organisation's structural base. 
D)  ensuring employees of the company are satisfied with the way business is conducted.

Question 20

Large organisations usually have a consistent image.

Accepted Answer

A) True 
 B)False

Exam 11: Public Relations

An organisation that operates using a two-way symmetrical model is a

An organisation's use of social media facilitates

Stakeholders are

Ethical consumerism is one of the factors that drives corporate social responsibility.

Which of the following is not a planning step in a public relations program?

A public relations issue appears when

Which is not a feature of the public relations role in an organisation?

Negotiation and collaboration are the most effective ways of dealing with issues that arise in an organisation.

'News value' is the term used to describe the criteria for attracting the media.

Which of the following does not describe a media release?

The most effective way to communicate in a public relations context is two-way asymmetrical.

Public relations is ineffective as a tool to overcome community objections to hazardous or undesirable developments.

When issues arise, organisations should respond as immediately as possible.

Public relations generally only convey information about an organisation's image, objectives, policies, standards, products and services.

Allert and Zawawi (2000) suggested that an effective strategic communication plan should

The use of effective communication skills in public relations is critical because

Mutually beneficial relationships with a public are built by

A media release should focus on a single issue.

Public relations (PR) is concerned with

Large organisations usually have a consistent image.

Communication Foundations

Interpersonal Communication

Emotional Intelligence: Managing Self and Relationships

Negotiation and Conflict Management

Intercultural Communication

Communication Across the Organisation

Leadership

Team and Work Group Communication

Effective Meetings: Face-To-Face and Virtual

Customer Engagement

Managing Big Data and Knowledge

Researching and Processing Information

Conducting Surveys and Questionnaires

Critical Thinking, Argument, Logic and Persuasion

Communicating Through Visuals

Oral Presentations and Public Speaking

Writing for the Professions

Writing Correspondence, Emails and Short Reports

Writing Long Reports

Writing Reflective Journals

Academic Writing

Social Media

Writing for the Web

The Job Search, Résumés and Interviews in the Digital Era

Filters