Question 1

Marketing communication discipline follows the unitary approach to organizations.

Accepted Answer

A) True 
 B)False

Question 2

Identity attributes of the corporate brand function as the starting point for all future branding activities.

Accepted Answer

A) True 
 B)False

Question 3

Both identification and commitment provide an answer to the question of how an individual defines his- or herself through an organization.

Accepted Answer

A) True 
 B)False

Question 4

Socially responsible behaviour can provide a company with a 'licence to operate'.

Accepted Answer

A) True 
 B)False

Question 5

The understanding of CSR is entirely universal in its nature.

Accepted Answer

A) True 
 B)False

Question 6

Companies never resort to fabricating the facts when communicating about their commitment to moral values.

Accepted Answer

A) True 
 B)False

Question 7

Corporate brands always result in positive relationships and experiences of various stakeholders with the company.

Accepted Answer

A) True 
 B)False

Question 8

Brand architecture shows an outside observer how the company is organized.

Accepted Answer

A) True 
 B)False

Question 9

How would you explain the statement that companies must always make sure that their actions are socially accepted?

Accepted Answer

The statement that companies must always

Question 10

Corporate visual identity includes only visual elements.

Accepted Answer

A) True 
 B)False

Question 11

Society expectations act and define the maximum level of CSR.

Accepted Answer

A) True 
 B)False

Question 12

One of the objectives of employer branding is to make organizations attractive to job seekers.

Accepted Answer

A) True 
 B)False

Question 13

Individuals usually identify themselves with brands which have a strong reputation.

Accepted Answer

A) True 
 B)False

Question 14

In developed countries trust of multiple stakeholders in companies has never been higher.

Accepted Answer

A) True 
 B)False

Question 15

Companies that stress ethical or moral attributes in their communications need to be able to exercise them.

Accepted Answer

A) True 
 B)False

Question 16

All those affected by corporate changes should participate in the process of managing changes.

Accepted Answer

A) True 
 B)False

Question 17

Discuss the relation between organizational identification and organizational commitment.

Accepted Answer

Organizational identification and organi

Question 18

Name possible objects and levels of identification within the work environment.

Accepted Answer

Possible objects and levels of identific

Question 19

The ability to attract the best workforce is one of the benefits of successful corporate brands.

Accepted Answer

A) True 
 B)False

Question 20

In the collaboration stage of stakeholder involvement in organizational processes stakeholders have the right to give advice, but all the power of decision making remains with the organization.

Accepted Answer

A) True 
 B)False

Marketing communication discipline follows the unitary approach to organizations.

Identity attributes of the corporate brand function as the starting point for all future branding activities.

Both identification and commitment provide an answer to the question of how an individual defines his- or herself through an organization.

Socially responsible behaviour can provide a company with a 'licence to operate'.

The understanding of CSR is entirely universal in its nature.

Companies never resort to fabricating the facts when communicating about their commitment to moral values.

Corporate brands always result in positive relationships and experiences of various stakeholders with the company.

Brand architecture shows an outside observer how the company is organized.

How would you explain the statement that companies must always make sure that their actions are socially accepted?

Corporate visual identity includes only visual elements.

Society expectations act and define the maximum level of CSR.

One of the objectives of employer branding is to make organizations attractive to job seekers.

Individuals usually identify themselves with brands which have a strong reputation.

In developed countries trust of multiple stakeholders in companies has never been higher.

Companies that stress ethical or moral attributes in their communications need to be able to exercise them.

All those affected by corporate changes should participate in the process of managing changes.

Discuss the relation between organizational identification and organizational commitment.

Name possible objects and levels of identification within the work environment.

The ability to attract the best workforce is one of the benefits of successful corporate brands.

In the collaboration stage of stakeholder involvement in organizational processes stakeholders have the right to give advice, but all the power of decision making remains with the organization.

Corporate Communication Framework

Corporate Identity

Corporate Brand and Branding

Employer Branding

Ethical Branding and Corporate Social Responsibility

Stakeholder Management and Communications

Storytelling and Issue Management in Times of Change and Crises

Corporate Communications

Corporate Associations: Identity Traits and Corporate Image

Corporate Associations: Reputation and Trust

Organizational Identification

Organizational Commitment and Social Acceptability

Filters

Exam 13: Exploring Disciplines and Concepts in Corporate Communication and Reputation Management

Marketing communication discipline follows the unitary approach to organizations.

Identity attributes of the corporate brand function as the starting point for all future branding activities.

Both identification and commitment provide an answer to the question of how an individual defines his- or herself through an organization.

Socially responsible behaviour can provide a company with a 'licence to operate'.

The understanding of CSR is entirely universal in its nature.

Companies never resort to fabricating the facts when communicating about their commitment to moral values.

Corporate brands always result in positive relationships and experiences of various stakeholders with the company.

Brand architecture shows an outside observer how the company is organized.

How would you explain the statement that companies must always make sure that their actions are socially accepted?

Corporate visual identity includes only visual elements.

Society expectations act and define the maximum level of CSR.

One of the objectives of employer branding is to make organizations attractive to job seekers.

Individuals usually identify themselves with brands which have a strong reputation.

In developed countries trust of multiple stakeholders in companies has never been higher.

Companies that stress ethical or moral attributes in their communications need to be able to exercise them.

All those affected by corporate changes should participate in the process of managing changes.

Discuss the relation between organizational identification and organizational commitment.

Name possible objects and levels of identification within the work environment.

The ability to attract the best workforce is one of the benefits of successful corporate brands.

In the collaboration stage of stakeholder involvement in organizational processes stakeholders have the right to give advice, but all the power of decision making remains with the organization.

Corporate Communication Framework

Corporate Identity

Corporate Brand and Branding

Employer Branding

Ethical Branding and Corporate Social Responsibility

Stakeholder Management and Communications

Storytelling and Issue Management in Times of Change and Crises

Corporate Communications

Corporate Associations: Identity Traits and Corporate Image

Corporate Associations: Reputation and Trust

Organizational Identification

Organizational Commitment and Social Acceptability

Filters