Question 1

Since image is constructed by the individual, companies hardly do anything to manage their image.

Accepted Answer

A) True 
 B)False

Question 2

Describe the phases of a gradual approach to communication support in times of changes.

Accepted Answer

The phases of a gradual approach to comm

Question 3

Discuss the role of power in the context of the relationship between the organization and its stakeholders.

Accepted Answer

Power plays a crucial role in the relati

Question 4

Discuss factors that can bias one's perception of an organization and provide examples.

Accepted Answer

There are several factors that can bias

Question 5

A negative connection exists between manager's reputation and his or her celebrity status.

Accepted Answer

A) True 
 B)False

Question 6

Endorsed type of brand architecture applies to the companies that communicate their corporate brand in combination with brands of individual units, services, and/or products.

Accepted Answer

A) True 
 B)False

Question 7

Informal communication acts as an integral part of an organization and cannot be avoided.

Accepted Answer

A) True 
 B)False

Question 8

Outline the model of key protagonists and factors of a corporate story and discuss the ways of its use.

Accepted Answer

The model of key protagonists and factor

Question 9

Which of the following categories of reporting CSR refers to legally prescribed regulations?

Accepted Answer

A) Legal disclosure 
B) Solicited disclosure 
C) Voluntary disclosure 
D) Mandatory disclosure 
A) Legal disclosure 
B) Solicited disclosure 
C) Voluntary disclosure 
D) Mandatory disclosure

Question 10

What are the possible reasons for individuals being mistrustful of organizations?

Accepted Answer

There are several possible reasons for i

Question 11

Managing corporate identity is a complex procedure that should be exclusively in the domain of senior managers of the company.

Accepted Answer

A) True 
 B)False

Question 12

To what extent do you agree with the statement that companies do not need to communicate about their socially responsible initiatives?

Accepted Answer

I strongly disagree with the statement t

Question 13

What are the characteristics of a successful corporate story?

Accepted Answer

A successful corporate story typically h

Question 14

What is the main difference between participation, collaboration, and partnership as individual stages in stakeholder involvement in organizational processes?

Accepted Answer

The main difference between participatio

Question 15

Companies that build their corporate brand on the basis of their responsibility towards society and/or nature engage in ethical branding processes.

Accepted Answer

A) True 
 B)False

Question 16

Cartoon characters can be used in order to personalize a company or its products.

Accepted Answer

A) True 
 B)False

Question 17

Corporate stories explain the process, but not the result of organizational changes.

Accepted Answer

A) True 
 B)False

Question 18

The socially conscious consumer is one who takes into account the public consequences of his or her private consumption.

Accepted Answer

A) True 
 B)False

Question 19

The use of corporate brand seems reasonable when consumers feel a low degree of risk in purchasing company's products or services.

Accepted Answer

A) True 
 B)False

Question 20

The key difference between different understandings of CSR lies within their implicit and explicit approach.

Accepted Answer

A) True 
 B)False

Since image is constructed by the individual, companies hardly do anything to manage their image.

Describe the phases of a gradual approach to communication support in times of changes.

Discuss the role of power in the context of the relationship between the organization and its stakeholders.

Discuss factors that can bias one's perception of an organization and provide examples.

A negative connection exists between manager's reputation and his or her celebrity status.

Endorsed type of brand architecture applies to the companies that communicate their corporate brand in combination with brands of individual units, services, and/or products.

Informal communication acts as an integral part of an organization and cannot be avoided.

Outline the model of key protagonists and factors of a corporate story and discuss the ways of its use.

Which of the following categories of reporting CSR refers to legally prescribed regulations?

What are the possible reasons for individuals being mistrustful of organizations?

Managing corporate identity is a complex procedure that should be exclusively in the domain of senior managers of the company.

To what extent do you agree with the statement that companies do not need to communicate about their socially responsible initiatives?

What are the characteristics of a successful corporate story?

What is the main difference between participation, collaboration, and partnership as individual stages in stakeholder involvement in organizational processes?

Companies that build their corporate brand on the basis of their responsibility towards society and/or nature engage in ethical branding processes.

Cartoon characters can be used in order to personalize a company or its products.

Corporate stories explain the process, but not the result of organizational changes.

The socially conscious consumer is one who takes into account the public consequences of his or her private consumption.

The use of corporate brand seems reasonable when consumers feel a low degree of risk in purchasing company's products or services.

The key difference between different understandings of CSR lies within their implicit and explicit approach.

Corporate Communication Framework

Corporate Identity

Corporate Brand and Branding

Employer Branding

Ethical Branding and Corporate Social Responsibility

Stakeholder Management and Communications

Storytelling and Issue Management in Times of Change and Crises

Corporate Communications

Corporate Associations: Identity Traits and Corporate Image

Corporate Associations: Reputation and Trust

Organizational Identification

Organizational Commitment and Social Acceptability

Filters

Exam 13: Exploring Disciplines and Concepts in Corporate Communication and Reputation Management

Since image is constructed by the individual, companies hardly do anything to manage their image.

Describe the phases of a gradual approach to communication support in times of changes.

Discuss the role of power in the context of the relationship between the organization and its stakeholders.

Discuss factors that can bias one's perception of an organization and provide examples.

A negative connection exists between manager's reputation and his or her celebrity status.

Endorsed type of brand architecture applies to the companies that communicate their corporate brand in combination with brands of individual units, services, and/or products.

Informal communication acts as an integral part of an organization and cannot be avoided.

Outline the model of key protagonists and factors of a corporate story and discuss the ways of its use.

Which of the following categories of reporting CSR refers to legally prescribed regulations?

What are the possible reasons for individuals being mistrustful of organizations?

Managing corporate identity is a complex procedure that should be exclusively in the domain of senior managers of the company.

To what extent do you agree with the statement that companies do not need to communicate about their socially responsible initiatives?

What are the characteristics of a successful corporate story?

What is the main difference between participation, collaboration, and partnership as individual stages in stakeholder involvement in organizational processes?

Companies that build their corporate brand on the basis of their responsibility towards society and/or nature engage in ethical branding processes.

Cartoon characters can be used in order to personalize a company or its products.

Corporate stories explain the process, but not the result of organizational changes.

The socially conscious consumer is one who takes into account the public consequences of his or her private consumption.

The use of corporate brand seems reasonable when consumers feel a low degree of risk in purchasing company's products or services.

The key difference between different understandings of CSR lies within their implicit and explicit approach.

Corporate Communication Framework

Corporate Identity

Corporate Brand and Branding

Employer Branding

Ethical Branding and Corporate Social Responsibility

Stakeholder Management and Communications

Storytelling and Issue Management in Times of Change and Crises

Corporate Communications

Corporate Associations: Identity Traits and Corporate Image

Corporate Associations: Reputation and Trust

Organizational Identification

Organizational Commitment and Social Acceptability

Filters