Exam 13: Exploring Disciplines and Concepts in Corporate Communication and Reputation Management

Trust can be acquired by force, if necessary.

The absence of communication in crisis usually does not result in any negative consequences.

Corporate identity provides employees with the possibility of personal and group identification.

Celebrities that are trusted with the role of company endorser should be:

The only task of corporate communication is to help an organizations to articulate its identity.

Disidentification means that individuals define their self-image by differentiating themselves from an organization.

To what extent is the idea of duality of organizations reflected in the understanding of the identity of the organization?

Examine the key tasks of corporate communication in the context of stakeholder management.

Word of mouth falls into the category of informal communication.

How is corporate reputation related to corporate image?

Trust has an important influence on the exchange between the organization and its stakeholders.

Stakeholders can try to damage organizations without gaining anything substantial using boycotts and excessive activities towards them.

A company has many images.

Ethical branding is probably one of the most undemanding types of branding.

Corporate communication focuses primarily on studying different forms and functions of communication.

Stakeholder management tries to identify groups that deserve the attention of the management in order to secure benefits for the organization.

Define the key value of the internal brand.

Discuss the meaning of corporate brand architecture in relation to its business units.

Similarly to branch identity corporate identity emphasizes uniformity among companies.

Individuals use separate categories of attributes/traits for describing people and companies.