Question 1

The cobweb method is useful when the management is looking for appropriate identities.

Accepted Answer

A) True 
 B)False

Question 2

At a specific point in time only one corporate story can exist.

Accepted Answer

A) True 
 B)False

Question 3

The 'feeling' of organizational identity influences the commitment of members of the organization.

Accepted Answer

A) True 
 B)False

Question 4

Since corporate identification is more important for company's success, companies should express it more clearly that group identification.

Accepted Answer

A) True 
 B)False

Question 5

The aim of branding is to develop such human resources (employees) who are committed to the values and objectives of the organization.

Accepted Answer

A) True 
 B)False

Question 6

Under which circumstances does a company usually decide to revitalize its visual appearance?

Accepted Answer

A company typically decides to revitaliz

Question 7

In general, a manager's popularity can be taken as an index of his or her reputation.

Accepted Answer

A) True 
 B)False

Question 8

Corporate reputation does not vary across different stakeholder groups.

Accepted Answer

A) True 
 B)False

Question 9

The concept of social responsibility applies only to companies.

Accepted Answer

A) True 
 B)False

Question 10

Why is a distinction between group and corporate identification significant?

Accepted Answer

The distinction between group and corpor

Question 11

Company's CSR reports should include information on its positive and negative effects on the environment and society.

Accepted Answer

A) True 
 B)False

Question 12

Corporate visual identity elements function as a signature of the company in all its communications.

Accepted Answer

A) True 
 B)False

Question 13

Corporate stories can act as a source of a company's unique attributes.

Accepted Answer

A) True 
 B)False

Question 14

Companies cannot influence organic (informal information), but can have an effect on stimulated (informal) information.

Accepted Answer

A) True 
 B)False

Question 15

Essentially, the organizational identification is a process oriented towards external stakeholders.

Accepted Answer

A) True 
 B)False

Question 16

When companies manage a great number of brands and do not call attention to themselves we talk about 'a brand of house'.

Accepted Answer

A) True 
 B)False

Question 17

Framing determines the context of a story and thus affects our understanding of the story.

Accepted Answer

A) True 
 B)False

Question 18

Define the step-by-step process of corporate rebranding following the classical steps for marketing planning and discuss the principles that the process of rebranding must follow.

Accepted Answer

Corporate rebranding is a strategic proc

Question 19

The Latin model is characterized by the explicit approach to CSR.

Accepted Answer

A) True 
 B)False

Question 20

Reputation is a source of company's competitive advantage.

Accepted Answer

A) True 
 B)False

The cobweb method is useful when the management is looking for appropriate identities.

At a specific point in time only one corporate story can exist.

The 'feeling' of organizational identity influences the commitment of members of the organization.

Since corporate identification is more important for company's success, companies should express it more clearly that group identification.

The aim of branding is to develop such human resources (employees) who are committed to the values and objectives of the organization.

Under which circumstances does a company usually decide to revitalize its visual appearance?

In general, a manager's popularity can be taken as an index of his or her reputation.

Corporate reputation does not vary across different stakeholder groups.

The concept of social responsibility applies only to companies.

Why is a distinction between group and corporate identification significant?

Company's CSR reports should include information on its positive and negative effects on the environment and society.

Corporate visual identity elements function as a signature of the company in all its communications.

Corporate stories can act as a source of a company's unique attributes.

Companies cannot influence organic (informal information), but can have an effect on stimulated (informal) information.

Essentially, the organizational identification is a process oriented towards external stakeholders.

When companies manage a great number of brands and do not call attention to themselves we talk about 'a brand of house'.

Framing determines the context of a story and thus affects our understanding of the story.

Define the step-by-step process of corporate rebranding following the classical steps for marketing planning and discuss the principles that the process of rebranding must follow.

The Latin model is characterized by the explicit approach to CSR.

Reputation is a source of company's competitive advantage.

Corporate Communication Framework

Corporate Identity

Corporate Brand and Branding

Employer Branding

Ethical Branding and Corporate Social Responsibility

Stakeholder Management and Communications

Storytelling and Issue Management in Times of Change and Crises

Corporate Communications

Corporate Associations: Identity Traits and Corporate Image

Corporate Associations: Reputation and Trust

Organizational Identification

Organizational Commitment and Social Acceptability

Filters

Exam 13: Exploring Disciplines and Concepts in Corporate Communication and Reputation Management

The cobweb method is useful when the management is looking for appropriate identities.

At a specific point in time only one corporate story can exist.

The 'feeling' of organizational identity influences the commitment of members of the organization.

Since corporate identification is more important for company's success, companies should express it more clearly that group identification.

The aim of branding is to develop such human resources (employees) who are committed to the values and objectives of the organization.

Under which circumstances does a company usually decide to revitalize its visual appearance?

In general, a manager's popularity can be taken as an index of his or her reputation.

Corporate reputation does not vary across different stakeholder groups.

The concept of social responsibility applies only to companies.

Why is a distinction between group and corporate identification significant?

Company's CSR reports should include information on its positive and negative effects on the environment and society.

Corporate visual identity elements function as a signature of the company in all its communications.

Corporate stories can act as a source of a company's unique attributes.

Companies cannot influence organic (informal information), but can have an effect on stimulated (informal) information.

Essentially, the organizational identification is a process oriented towards external stakeholders.

When companies manage a great number of brands and do not call attention to themselves we talk about 'a brand of house'.

Framing determines the context of a story and thus affects our understanding of the story.

Define the step-by-step process of corporate rebranding following the classical steps for marketing planning and discuss the principles that the process of rebranding must follow.

The Latin model is characterized by the explicit approach to CSR.

Reputation is a source of company's competitive advantage.

Corporate Communication Framework

Corporate Identity

Corporate Brand and Branding

Employer Branding

Ethical Branding and Corporate Social Responsibility

Stakeholder Management and Communications

Storytelling and Issue Management in Times of Change and Crises

Corporate Communications

Corporate Associations: Identity Traits and Corporate Image

Corporate Associations: Reputation and Trust

Organizational Identification

Organizational Commitment and Social Acceptability

Filters