Question 1

What are the main objectives of corporate advertising?

Accepted Answer

Corporate advertising, also known as cor

Question 2

Transparency is an important component of CSR communication.

Accepted Answer

A) True 
 B)False

Question 3

Corporate stories are powerful tools for communicating changes.

Accepted Answer

A) True 
 B)False

Question 4

Visual identity is a visual statement from a company to its environment concerned with how the company sees itself and not with how it is perceived by others.

Accepted Answer

A) True 
 B)False

Question 5

An individual can only identify with an organization if he/she has a physical type of membership in an organization.

Accepted Answer

A) True 
 B)False

Question 6

The organizational reality is determined by stories.

Accepted Answer

A) True 
 B)False

Question 7

Brand architecture expresses the relationships and hierarchy among individual strategic units of an organization.

Accepted Answer

A) True 
 B)False

Question 8

Corporate communication usually takes over the task of coordination of brand architecture.

Accepted Answer

A) True 
 B)False

Question 9

Internal branding encompasses activities that are aimed at getting consumers to accept the attributes of the corporate brand on rational and emotional level.

Accepted Answer

A) True 
 B)False

Question 10

Company's characteristics, such as size, branch, products/services, and employees, represent one determinant of corporate image.

Accepted Answer

A) True 
 B)False

Question 11

By using corporate advertising a company can present its corporate story.

Accepted Answer

A) True 
 B)False

Question 12

Changes cannot be implemented without communication.

Accepted Answer

A) True 
 B)False

Question 13

Employees' perceptions of their company's social responsibility and perceptions of the company's external social responsibility (communication) among the external audiences are interrelated.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following elements does not act as a dimension of brand architecture?

Accepted Answer

A) Visual identity of brands 
B) Number and types of brands 
C) Relationships among different brands 
D) Networks of key stakeholders 
A) Visual identity of brands 
B) Number and types of brands 
C) Relationships among different brands 
D) Networks of key stakeholders

Question 15

Visual identity elements should never be modified or changed completely.

Accepted Answer

A) True 
 B)False

Question 16

Programmes of internal branding help companies to construct organizational identity.

Accepted Answer

A) True 
 B)False

Question 17

Concrete characteristics, consistency between employees, and the organization and corporate image are three major components of corporate identity.

Accepted Answer

A) True 
 B)False

Question 18

Corporate brand can be understood as the 'face of the organization'.

Accepted Answer

A) True 
 B)False

Question 19

Corporate story does not need to be based on realistic facts.

Accepted Answer

A) True 
 B)False

Question 20

The role of the corporate story is to point out personal benefits that individuals will gain with the internalization of changes.

Accepted Answer

A) True 
 B)False

What are the main objectives of corporate advertising?

Transparency is an important component of CSR communication.

Corporate stories are powerful tools for communicating changes.

Visual identity is a visual statement from a company to its environment concerned with how the company sees itself and not with how it is perceived by others.

An individual can only identify with an organization if he/she has a physical type of membership in an organization.

The organizational reality is determined by stories.

Brand architecture expresses the relationships and hierarchy among individual strategic units of an organization.

Corporate communication usually takes over the task of coordination of brand architecture.

Internal branding encompasses activities that are aimed at getting consumers to accept the attributes of the corporate brand on rational and emotional level.

Company's characteristics, such as size, branch, products/services, and employees, represent one determinant of corporate image.

By using corporate advertising a company can present its corporate story.

Changes cannot be implemented without communication.

Employees' perceptions of their company's social responsibility and perceptions of the company's external social responsibility (communication) among the external audiences are interrelated.

Which of the following elements does not act as a dimension of brand architecture?

Visual identity elements should never be modified or changed completely.

Programmes of internal branding help companies to construct organizational identity.

Concrete characteristics, consistency between employees, and the organization and corporate image are three major components of corporate identity.

Corporate brand can be understood as the 'face of the organization'.

Corporate story does not need to be based on realistic facts.

The role of the corporate story is to point out personal benefits that individuals will gain with the internalization of changes.

Corporate Communication Framework

Corporate Identity

Corporate Brand and Branding

Employer Branding

Ethical Branding and Corporate Social Responsibility

Stakeholder Management and Communications

Storytelling and Issue Management in Times of Change and Crises

Corporate Communications

Corporate Associations: Identity Traits and Corporate Image

Corporate Associations: Reputation and Trust

Organizational Identification

Organizational Commitment and Social Acceptability

Filters

Exam 13: Exploring Disciplines and Concepts in Corporate Communication and Reputation Management

What are the main objectives of corporate advertising?

Transparency is an important component of CSR communication.

Corporate stories are powerful tools for communicating changes.

Visual identity is a visual statement from a company to its environment concerned with how the company sees itself and not with how it is perceived by others.

An individual can only identify with an organization if he/she has a physical type of membership in an organization.

The organizational reality is determined by stories.

Brand architecture expresses the relationships and hierarchy among individual strategic units of an organization.

Corporate communication usually takes over the task of coordination of brand architecture.

Internal branding encompasses activities that are aimed at getting consumers to accept the attributes of the corporate brand on rational and emotional level.

Company's characteristics, such as size, branch, products/services, and employees, represent one determinant of corporate image.

By using corporate advertising a company can present its corporate story.

Changes cannot be implemented without communication.

Employees' perceptions of their company's social responsibility and perceptions of the company's external social responsibility (communication) among the external audiences are interrelated.

Which of the following elements does not act as a dimension of brand architecture?

Visual identity elements should never be modified or changed completely.

Programmes of internal branding help companies to construct organizational identity.

Concrete characteristics, consistency between employees, and the organization and corporate image are three major components of corporate identity.

Corporate brand can be understood as the 'face of the organization'.

Corporate story does not need to be based on realistic facts.

The role of the corporate story is to point out personal benefits that individuals will gain with the internalization of changes.

Corporate Communication Framework

Corporate Identity

Corporate Brand and Branding

Employer Branding

Ethical Branding and Corporate Social Responsibility

Stakeholder Management and Communications

Storytelling and Issue Management in Times of Change and Crises

Corporate Communications

Corporate Associations: Identity Traits and Corporate Image

Corporate Associations: Reputation and Trust

Organizational Identification

Organizational Commitment and Social Acceptability

Filters