Question 1

Identity relates to those attributes that make it diverse inwards and outwards.

Accepted Answer

A) True 
 B)False

Question 2

Discuss the circumstances that encourage the use of corporate brand.

Accepted Answer

The use of a corporate brand is often en

Question 3

The public and the public sphere usually coincide with company's stakeholder groups.

Accepted Answer

A) True 
 B)False

Question 4

The 'feeling' of organizational identity is what guides an individual's interpretation of the organizational activity and reality.

Accepted Answer

A) True 
 B)False

Question 5

The post-socialist model of CSR seeking balance between:

Accepted Answer

A) The Anglo-Saxon model and the tendency towards bigger competitiveness 
B) The Latin model and the tendency towards bigger competitiveness 
C) The Anglo-Saxon model and establishing social dialogue with various stakeholders 
D) The Latin model and establishing social dialogue with various stakeholders 
A) The Anglo-Saxon model and the tendency towards bigger competitiveness 
B) The Latin model and the tendency towards bigger competitiveness 
C) The Anglo-Saxon model and establishing social dialogue with various stakeholders 
D) The Latin model and establishing social dialogue with various stakeholders

Question 6

The reputation of management significantly contributes to the acceptance of its message.

Accepted Answer

A) True 
 B)False

Question 7

Top management is rarely included in the process of transmitting corporate stories.

Accepted Answer

A) True 
 B)False

Question 8

According to the type of exchange with the company stakeholders can be divided into categories depending on who the exchange is with:

Accepted Answer

A) Profitable 
B) Manageable 
C) Necessary 
D) Desired 
A) Profitable 
B) Manageable 
C) Necessary 
D) Desired

Question 9

When companies choose to deny its responsibilities towards its stakeholders and do less than is demanded of them their response can be described as:

Accepted Answer

A) Proactive 
B) Defensive 
C) Reactive 
D) Adapted 
A) Proactive 
B) Defensive 
C) Reactive 
D) Adapted

Question 10

A socially accepted action of a company is explicitly or implicitly supported by the majority of the public, to which this action is a concern.

Accepted Answer

A) True 
 B)False

Question 11

The core of the corporate brand identity provides the clear answers about the key attributes and benefits of the corporate brand.

Accepted Answer

A) True 
 B)False

Question 12

What seems to be the main challenge of an organization in relation to communicating corporate identity?

Accepted Answer

The main challenge of an organization in

Question 13

The more an individual identifies itself with an organization, the more he/she is receptive to organizational messages.

Accepted Answer

A) True 
 B)False

Question 14

Corporate communication represents a framework for various disciplines concerned with organizational communication.

Accepted Answer

A) True 
 B)False

Question 15

Corporate image is created only through individuals' direct experience with a company.

Accepted Answer

A) True 
 B)False

Question 16

Reputation evolves on the basis of recognizable positive or negative characteristics (of a company).

Accepted Answer

A) True 
 B)False

Question 17

Organizational commitment refers exclusively to the commitment of employees.

Accepted Answer

A) True 
 B)False

Question 18

Anthropomorphization helps individuals reduce the complexity of the environment and experience.

Accepted Answer

A) True 
 B)False

Question 19

How is reputation connected to corporate trust? Evaluate the possible consequences of their relationship.

Accepted Answer

Reputation is closely connected to corpo

Question 20

Formation of corporate associations can be defined as a one-dimensional process.

Accepted Answer

A) True 
 B)False

Identity relates to those attributes that make it diverse inwards and outwards.

Discuss the circumstances that encourage the use of corporate brand.

The public and the public sphere usually coincide with company's stakeholder groups.

The 'feeling' of organizational identity is what guides an individual's interpretation of the organizational activity and reality.

The post-socialist model of CSR seeking balance between:

The reputation of management significantly contributes to the acceptance of its message.

Top management is rarely included in the process of transmitting corporate stories.

According to the type of exchange with the company stakeholders can be divided into categories depending on who the exchange is with:

When companies choose to deny its responsibilities towards its stakeholders and do less than is demanded of them their response can be described as:

A socially accepted action of a company is explicitly or implicitly supported by the majority of the public, to which this action is a concern.

The core of the corporate brand identity provides the clear answers about the key attributes and benefits of the corporate brand.

What seems to be the main challenge of an organization in relation to communicating corporate identity?

The more an individual identifies itself with an organization, the more he/she is receptive to organizational messages.

Corporate communication represents a framework for various disciplines concerned with organizational communication.

Corporate image is created only through individuals' direct experience with a company.

Reputation evolves on the basis of recognizable positive or negative characteristics (of a company).

Organizational commitment refers exclusively to the commitment of employees.

Anthropomorphization helps individuals reduce the complexity of the environment and experience.

How is reputation connected to corporate trust? Evaluate the possible consequences of their relationship.

Formation of corporate associations can be defined as a one-dimensional process.

Corporate Communication Framework

Corporate Identity

Corporate Brand and Branding

Employer Branding

Ethical Branding and Corporate Social Responsibility

Stakeholder Management and Communications

Storytelling and Issue Management in Times of Change and Crises

Corporate Communications

Corporate Associations: Identity Traits and Corporate Image

Corporate Associations: Reputation and Trust

Organizational Identification

Organizational Commitment and Social Acceptability

Filters

Exam 13: Exploring Disciplines and Concepts in Corporate Communication and Reputation Management

Identity relates to those attributes that make it diverse inwards and outwards.

Discuss the circumstances that encourage the use of corporate brand.

The public and the public sphere usually coincide with company's stakeholder groups.

The 'feeling' of organizational identity is what guides an individual's interpretation of the organizational activity and reality.

The post-socialist model of CSR seeking balance between:

The reputation of management significantly contributes to the acceptance of its message.

Top management is rarely included in the process of transmitting corporate stories.

According to the type of exchange with the company stakeholders can be divided into categories depending on who the exchange is with:

When companies choose to deny its responsibilities towards its stakeholders and do less than is demanded of them their response can be described as:

A socially accepted action of a company is explicitly or implicitly supported by the majority of the public, to which this action is a concern.

The core of the corporate brand identity provides the clear answers about the key attributes and benefits of the corporate brand.

What seems to be the main challenge of an organization in relation to communicating corporate identity?

The more an individual identifies itself with an organization, the more he/she is receptive to organizational messages.

Corporate communication represents a framework for various disciplines concerned with organizational communication.

Corporate image is created only through individuals' direct experience with a company.

Reputation evolves on the basis of recognizable positive or negative characteristics (of a company).

Organizational commitment refers exclusively to the commitment of employees.

Anthropomorphization helps individuals reduce the complexity of the environment and experience.

How is reputation connected to corporate trust? Evaluate the possible consequences of their relationship.

Formation of corporate associations can be defined as a one-dimensional process.

Corporate Communication Framework

Corporate Identity

Corporate Brand and Branding

Employer Branding

Ethical Branding and Corporate Social Responsibility

Stakeholder Management and Communications

Storytelling and Issue Management in Times of Change and Crises

Corporate Communications

Corporate Associations: Identity Traits and Corporate Image

Corporate Associations: Reputation and Trust

Organizational Identification

Organizational Commitment and Social Acceptability

Filters