Exam 13: Exploring Disciplines and Concepts in Corporate Communication and Reputation Management

In opposition to implicit model, the explicit approach to CSR highlights the power of institutional framework.

Corporate newsletters cannot be used for corporate advertising.

All stakeholders can also be described as publics.

Corporate branding should be based on the manifestation of promises that were directed at employees.

The corporate identity mix does not include elements such as internal image, perceptions about and identification with the company by the employees.

In which step of the employer branding should a company formulate a statement which provides reasons why working for a company is a great career opportunity?

One of the major benefits of corporate brands refers to fortifying respect and loyalty of customers and other stakeholders with respect to the organization.

Corporate identity management deals with the identification, articulation, and development of unique capabilities and attributes of an organization.

Corporate advertising can be used to reverse negative attitudes towards the company.

The field of organizational communication is concentrated on internal aspects of organizational communications.

Corporate communication is responsible for the integration of internal and external communications of the company.

Evaluate the significance of different types of commitment in relation to their consequences for a company.

Define the characteristics of brand communities.

How can a company achieve a desired corporate image?

Informal communication act as the media with a relatively weak influence on individuals and their perceptions.

A manager's popularity always arises from his or her actions and personal reputation.

An individual can develop only a positive type of identification with the company.

Describe and reflect upon the three hierarchy levels of corporate image (and its formation).

Since trust is a consequence of previous interactions of an individual with a company, it is mainly past- and present-oriented.

Trust arises when interests of individuals are vulnerable and dependent on other people's behaviour.