Question 1

Corporate brand identity includes intangible and tangible elements of the brand.

Accepted Answer

A) True 
 B)False

Question 2

List at least three operational tasks of corporate communication within an organization and discuss their relevance for the organization.

Accepted Answer

1. Internal Communication: One of the ke

Question 3

Define key functions of visual identity in corporate communications.

Accepted Answer

Visual identity in corporate communicati

Question 4

Explain the influence of branch identity on corporate identity and vice versa.

Accepted Answer

Branch identity refers to the unique cha

Question 5

Which of the following statements best describe the primary function of corporate communication?

Accepted Answer

A) Corporate communication is in the function of corporate identity. 
B) Corporate communication represents a link between identity, image and the corporate story. 
C) Corporate communication represents a link between identity, image, and organizational identification. 
D) Corporate communication represents a link between identity, image, and organizational commitment. 
A) Corporate communication is in the function of corporate identity. 
B) Corporate communication represents a link between identity, image and the corporate story. 
C) Corporate communication represents a link between identity, image, and organizational identification. 
D) Corporate communication represents a link between identity, image, and organizational commitment.

Question 6

Organizations tend to preserve the continuity of their identities regardless of how actual, relevant, and attractive they are in a given place and time.

Accepted Answer

A) True 
 B)False

Question 7

Describe and reflect upon the three hierarchy levels of corporate image (and its formation)

Accepted Answer

Corporate image is the perception that t

Question 8

In case of a company being merely accused of causing a crisis we cannot talk about a potential crisis from a company's point of view.

Accepted Answer

A) True 
 B)False

Question 9

Voluntary stakeholders have their 'stake' in the company and do not have the choice of terminating their relationship with an organization.

Accepted Answer

A) True 
 B)False

Question 10

What are the stages and roles of meaning transfer in the context of celebrity endorsement?

Accepted Answer

The stages and roles of meaning transfer

Question 11

Regardless of how successful a corporate brand is it usually has no significant influence on the behaviour of financial markets.

Accepted Answer

A) True 
 B)False

Question 12

What are the most important effects of organizational identification?

Accepted Answer

Organizational identification refers to

Question 13

Cognitive maps which are used by individuals to describe companies are inherently different from those that they use to describe other people.

Accepted Answer

A) True 
 B)False

Question 14

An individual cannot simultaneously identify him/herself with, for example, his/her co-workers and his/her profession.

Accepted Answer

A) True 
 B)False

Question 15

Examine the main steps in internal branding of the employer.

Accepted Answer

Internal branding of the employer involv

Question 16

Define the three major benefits of corporate brands according to Balmer.

Accepted Answer

According to Balmer, the three major ben

Question 17

What are the effects of organizational identification in relation to consumers and employees?

Accepted Answer

Organizational identification has signif

Question 18

Corporate identity management involves consistent execution and communication of identity attributes in all activities of an organization.

Accepted Answer

A) True 
 B)False

Question 19

Identification with an organization can influence an individual's behaviour and his/her reactions to the organization with which he/she identifies.

Accepted Answer

A) True 
 B)False

Question 20

Organizations are almost always able to achieve complete control over a crisis situation.

Accepted Answer

A) True 
 B)False

Corporate brand identity includes intangible and tangible elements of the brand.

List at least three operational tasks of corporate communication within an organization and discuss their relevance for the organization.

Define key functions of visual identity in corporate communications.

Explain the influence of branch identity on corporate identity and vice versa.

Which of the following statements best describe the primary function of corporate communication?

Organizations tend to preserve the continuity of their identities regardless of how actual, relevant, and attractive they are in a given place and time.

Describe and reflect upon the three hierarchy levels of corporate image (and its formation)

In case of a company being merely accused of causing a crisis we cannot talk about a potential crisis from a company's point of view.

Voluntary stakeholders have their 'stake' in the company and do not have the choice of terminating their relationship with an organization.

What are the stages and roles of meaning transfer in the context of celebrity endorsement?

Regardless of how successful a corporate brand is it usually has no significant influence on the behaviour of financial markets.

What are the most important effects of organizational identification?

Cognitive maps which are used by individuals to describe companies are inherently different from those that they use to describe other people.

An individual cannot simultaneously identify him/herself with, for example, his/her co-workers and his/her profession.

Examine the main steps in internal branding of the employer.

Define the three major benefits of corporate brands according to Balmer.

What are the effects of organizational identification in relation to consumers and employees?

Corporate identity management involves consistent execution and communication of identity attributes in all activities of an organization.

Identification with an organization can influence an individual's behaviour and his/her reactions to the organization with which he/she identifies.

Organizations are almost always able to achieve complete control over a crisis situation.

Corporate Communication Framework

Corporate Identity

Corporate Brand and Branding

Employer Branding

Ethical Branding and Corporate Social Responsibility

Stakeholder Management and Communications

Storytelling and Issue Management in Times of Change and Crises

Corporate Communications

Corporate Associations: Identity Traits and Corporate Image

Corporate Associations: Reputation and Trust

Organizational Identification

Organizational Commitment and Social Acceptability

Filters

Exam 13: Exploring Disciplines and Concepts in Corporate Communication and Reputation Management

Corporate brand identity includes intangible and tangible elements of the brand.

List at least three operational tasks of corporate communication within an organization and discuss their relevance for the organization.

Define key functions of visual identity in corporate communications.

Explain the influence of branch identity on corporate identity and vice versa.

Which of the following statements best describe the primary function of corporate communication?

Organizations tend to preserve the continuity of their identities regardless of how actual, relevant, and attractive they are in a given place and time.

Describe and reflect upon the three hierarchy levels of corporate image (and its formation)

In case of a company being merely accused of causing a crisis we cannot talk about a potential crisis from a company's point of view.

Voluntary stakeholders have their 'stake' in the company and do not have the choice of terminating their relationship with an organization.

What are the stages and roles of meaning transfer in the context of celebrity endorsement?

Regardless of how successful a corporate brand is it usually has no significant influence on the behaviour of financial markets.

What are the most important effects of organizational identification?

Cognitive maps which are used by individuals to describe companies are inherently different from those that they use to describe other people.

An individual cannot simultaneously identify him/herself with, for example, his/her co-workers and his/her profession.

Examine the main steps in internal branding of the employer.

Define the three major benefits of corporate brands according to Balmer.

What are the effects of organizational identification in relation to consumers and employees?

Corporate identity management involves consistent execution and communication of identity attributes in all activities of an organization.

Identification with an organization can influence an individual's behaviour and his/her reactions to the organization with which he/she identifies.

Organizations are almost always able to achieve complete control over a crisis situation.

Corporate Communication Framework

Corporate Identity

Corporate Brand and Branding

Employer Branding

Ethical Branding and Corporate Social Responsibility

Stakeholder Management and Communications

Storytelling and Issue Management in Times of Change and Crises

Corporate Communications

Corporate Associations: Identity Traits and Corporate Image

Corporate Associations: Reputation and Trust

Organizational Identification

Organizational Commitment and Social Acceptability

Filters