Exam 13: Exploring Disciplines and Concepts in Corporate Communication and Reputation Management

Corporate brand identity is closely related to the positioning process of the company.

By following which of the listed initiatives can companies fulfil their social responsibility?

When dealing with stakeholders who are supportive of an organization the latter can resort to the strategy of inactivity.

Organizational commitment is the form of a relationship between an individual and a company.

What are usually the main reasons that lead to corporate rebranding?

The concept of anthropomorphization is closely connected to processes of perception.

When can we talk about a strong corporate brand and what is its function?

Societal expectations act as the foundation of CSR.

The German model is characterized by the implicit approach to CSR.

Brand architecture sets a framework for future marketing planning and marketing communication.

All publics are equally important for an organization.

Trust arises exclusively from an individual's own experience with the company.

Ethical branding can achieve its core objectives even if a brand promise of ethical commitment of the company is not realized on all levels of its operations.

Reputation should be measured as an aggregate of stakeholder interests.

Organizational communication discipline looks at organizations through the perspective of their dual nature - as community of individuals and a social actor.

Which of the following methods can be used to strengthen consumer's personal identification with a brand?

What are the basic functions of corporate brands?

Corporate reputation acts independently from corporate identity.

Corporate associations are mostly unrelated to a company's identity traits, image, and reputation.

Do you agree with the statement that companies can benefit from encouraging individuals and groups to disseminate information about them? Give an example that supports your answer.