Exam 13: Exploring Disciplines and Concepts in Corporate Communication and Reputation Management

Celebrity endorsers should be in harmony with the endorsed product.

Corporate image can act as a substitute for reality.

Perceived external prestige can increase the identification of consumers with the organization.

The analysis of the distribution of power between an organization and its stakeholders is an important part of stakeholder analysis.

Identification is one of the consequences of corporate communication.

What are the main motives that encourage companies to act socially responsible?

Explain the importance of the principle of common starting points for the development of a corporate brand.

Corporate brands can help companies achieve a long-term competitive advantage in the market.

Critically compare the main communication strategies that companies can use in order to respond to a crisis and present the 'golden' rule for crisis communication.

The Anglo-Saxon model supports the idea of a company's functioning not being primarily directed towards meeting shareholders' interests.

Group identification could be defined as high-order identification.

Corporate brand represents an entity that guarantees recognition and lasting competitive advantage and makes the company recognizable to all audiences.

Organizational identity is seen as an answer for employees to the question, 'What the organization (really) is?'.

Decisions regarding Internal branding are closely connected both to the concept of organizational culture and organizational climate.

Organizations usually perceive corporate brand as their most valuable tangible asset.

Why is corporate communication significant in relation to corporate identity, image, and reputation?

Explain the difference between the implicit and explicit approach to CSR.

Corporate advertising can influence the buying of a company's shares.

The key role of communication in managing changes is enforcing one and only corporate story at any cost.