Question 1

Many aspects of consumer buying decisions are affected by the individual's level of involvement.Level of involvement is

Accepted Answer

A) the importance and intensity of interest in a product in a particular situation. 
B) the buyer's perception,motives,and abilities. 
C) the amount of external search that an individual puts into the decision-making process. 
D) the particular circumstance or environment in which consumers find themselves. 
E) a combination of an individual's demographic factors. 
A) the importance and intensity of interest in a product in a particular situation. 
B) the buyer's perception,motives,and abilities. 
C) the amount of external search that an individual puts into the decision-making process. 
D) the particular circumstance or environment in which consumers find themselves. 
E) a combination of an individual's demographic factors.

Question 2

Jose and Teresa are searching for an apartment.They will most likely engage in which one of the following forms of problem solving?

Accepted Answer

A) Extended problem solving 
B) Limited problem solving 
C) Impulse buying 
D) Routinized response behavior 
E) Intensive response behavior 
A) Extended problem solving 
B) Limited problem solving 
C) Impulse buying 
D) Routinized response behavior 
E) Intensive response behavior

Question 3

Our society uses many factors,including occupation,educational level,income,wealth,religion,race,ethnic group,and possessions,to group people into

Accepted Answer

A) family types. 
B) geographic regions. 
C) reference groups. 
D) social classes. 
E) attitudinal segments. 
A) family types. 
B) geographic regions. 
C) reference groups. 
D) social classes. 
E) attitudinal segments.

Question 4

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

Accepted Answer

A) evoked set. 
B) awareness set. 
C) inert set. 
D) evaluative group. 
E) evaluation criteria. 
A) evoked set. 
B) awareness set. 
C) inert set. 
D) evaluative group. 
E) evaluation criteria.

Question 5

Situational influences can be classified into five different categories including physical surroundings,social surroundings,personality,purchase reason,and time perspective.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following statements about how a consumer organizes inputs that reach awareness is most accurate?

Accepted Answer

A) Inputs are organized by individuals to produce meaning,and this organizational process is usually a slow one. 
B) Organization of information inputs is not always needed to produce meaning. 
C) Inputs that reach awareness are organized and interpreted in much the same way by all consumers. 
D) Because a person interprets information in terms of what is familiar,only one interpretation of organized inputs is possible. 
E) Inputs that reach awareness are organized to produce meaning,and this meaning is interpreted in light of what is familiar to the individual. 
A) Inputs are organized by individuals to produce meaning,and this organizational process is usually a slow one. 
B) Organization of information inputs is not always needed to produce meaning. 
C) Inputs that reach awareness are organized and interpreted in much the same way by all consumers. 
D) Because a person interprets information in terms of what is familiar,only one interpretation of organized inputs is possible. 
E) Inputs that reach awareness are organized to produce meaning,and this meaning is interpreted in light of what is familiar to the individual.

Question 7

The three major categories of influences on the consumer buying decision process are:

Accepted Answer

A) situational influences,demographic influences,and psychological influences. 
B) social influences,situational influences,and marketer-dominated influences. 
C) demographic influences,situational influences,and marketer-dominated influences. 
D) situational influences,social influences,and psychological influences. 
E) marketer-dominated influences,psychological influences,and person-specific influences. 
A) situational influences,demographic influences,and psychological influences. 
B) social influences,situational influences,and marketer-dominated influences. 
C) demographic influences,situational influences,and marketer-dominated influences. 
D) situational influences,social influences,and psychological influences. 
E) marketer-dominated influences,psychological influences,and person-specific influences.

Question 8

According to Coleman's major social class categories,which of the following social classes in our culture has these characteristics: lives in well-kept neighborhoods,likes fashionable items,and is often found in management positions?

Accepted Answer

A) Lower class 
B) Upper class 
C) Middle class 
D) Working class 
E) First class 
A) Lower class 
B) Upper class 
C) Middle class 
D) Working class 
E) First class

Question 9

When making habitual purchases,a consumer uses extensive problem solving.

Accepted Answer

A) True 
 B)False

Question 10

Marissa goes to Target to purchase school supplies for her two children.As she is approaching the check-out counter,she sees a vase she just has to have and buys it immediately.Marissa's purchase of the vase is an example of

Accepted Answer

A) limited problem solving. 
B) impulse buying. 
C) routinized response behavior. 
D) addictive consumption. 
E) situational involvement. 
A) limited problem solving. 
B) impulse buying. 
C) routinized response behavior. 
D) addictive consumption. 
E) situational involvement.

Question 11

A reference group acts as a point of comparison and as a source of information for an individual.

Accepted Answer

A) True 
 B)False

Question 12

Psychological influences that determine where a person purchases products on a regular basis are called

Accepted Answer

A) convenience responses. 
B) patronage motives. 
C) shopping motives. 
D) pattern responses. 
E) routine decisions. 
A) convenience responses. 
B) patronage motives. 
C) shopping motives. 
D) pattern responses. 
E) routine decisions.

Question 13

Perception is a three-step process that involves

Accepted Answer

A) motivation,personality,and attitudes. 
B) classifying,recording,and eliminating information received through the senses. 
C) collecting,eliminating,and organizing information inputs. 
D) selecting,organizing,and interpreting information inputs. 
E) anticipating,classifying,and discarding information inputs. 
A) motivation,personality,and attitudes. 
B) classifying,recording,and eliminating information received through the senses. 
C) collecting,eliminating,and organizing information inputs. 
D) selecting,organizing,and interpreting information inputs. 
E) anticipating,classifying,and discarding information inputs.

Question 14

People's needs to grow,develop,and achieve their full potential are referred to by Maslow as ____ needs.

Accepted Answer

A) ego 
B) esteem 
C) self-actualization 
D) social 
E) safety 
A) ego 
B) esteem 
C) self-actualization 
D) social 
E) safety

Question 15

Discuss how perceptual processes may influence the consumer buying decision process.

Accepted Answer

The answer of Discuss how perceptual processes may influence the...

Question 16

During the evaluation of alternatives stage of the consumer buying decision process,the buyer selects the seller from whom he or she will purchase the product.

Accepted Answer

A) True 
 B)False

Question 17

Jonathan is torn between buying a new swing set for his kids and buying a new set of Ping golf clubs for himself.Jonathan is experiencing

Accepted Answer

A) attitude formation. 
B) belief assessment. 
C) role inconsistency. 
D) cognitive dissonance. 
E) personality. 
A) attitude formation. 
B) belief assessment. 
C) role inconsistency. 
D) cognitive dissonance. 
E) personality.

Question 18

Grant Turner makes an appointment to visit with a new dermatologist in town because of a recent bad sunburn.When he arrives at the dermatologist's office,Grant notices a foul odor in the air,worn floor coverings,cluttered rooms that have paint peeling from the walls,and poor lighting.However,the other patients in the waiting room were talking about how much they liked the doctor.While Grant viewed the dermatologist as competent,Grant decided not to visit him again even though the dermatologist recommended a follow-up.Which situational influences are most likely to have affected Grant's decision?

Accepted Answer

A) Social surroundings 
B) Momentary mood 
C) Antecedent states 
D) Purchase reasons 
E) Physical surroundings 
A) Social surroundings 
B) Momentary mood 
C) Antecedent states 
D) Purchase reasons 
E) Physical surroundings

Question 19

There are situational influences that cannot be controlled.

Accepted Answer

A) True 
 B)False

Many aspects of consumer buying decisions are affected by the individual's level of involvement.Level of involvement is

Jose and Teresa are searching for an apartment.They will most likely engage in which one of the following forms of problem solving?

Our society uses many factors,including occupation,educational level,income,wealth,religion,race,ethnic group,and possessions,to group people into

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

Situational influences can be classified into five different categories including physical surroundings,social surroundings,personality,purchase reason,and time perspective.

Which of the following statements about how a consumer organizes inputs that reach awareness is most accurate?

The three major categories of influences on the consumer buying decision process are:

According to Coleman's major social class categories,which of the following social classes in our culture has these characteristics: lives in well-kept neighborhoods,likes fashionable items,and is often found in management positions?

When making habitual purchases,a consumer uses extensive problem solving.

Marissa goes to Target to purchase school supplies for her two children.As she is approaching the check-out counter,she sees a vase she just has to have and buys it immediately.Marissa's purchase of the vase is an example of

A reference group acts as a point of comparison and as a source of information for an individual.

Psychological influences that determine where a person purchases products on a regular basis are called

Perception is a three-step process that involves

People's needs to grow,develop,and achieve their full potential are referred to by Maslow as ____ needs.

Discuss how perceptual processes may influence the consumer buying decision process.

During the evaluation of alternatives stage of the consumer buying decision process,the buyer selects the seller from whom he or she will purchase the product.

Jonathan is torn between buying a new swing set for his kids and buying a new set of Ping golf clubs for himself.Jonathan is experiencing

There are situational influences that cannot be controlled.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 7: Consumer Buying Behavior

Many aspects of consumer buying decisions are affected by the individual's level of involvement.Level of involvement is

Jose and Teresa are searching for an apartment.They will most likely engage in which one of the following forms of problem solving?

Our society uses many factors,including occupation,educational level,income,wealth,religion,race,ethnic group,and possessions,to group people into

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

Situational influences can be classified into five different categories including physical surroundings,social surroundings,personality,purchase reason,and time perspective.

Which of the following statements about how a consumer organizes inputs that reach awareness is most accurate?

The three major categories of influences on the consumer buying decision process are:

According to Coleman's major social class categories,which of the following social classes in our culture has these characteristics: lives in well-kept neighborhoods,likes fashionable items,and is often found in management positions?

When making habitual purchases,a consumer uses extensive problem solving.

Marissa goes to Target to purchase school supplies for her two children.As she is approaching the check-out counter,she sees a vase she just has to have and buys it immediately.Marissa's purchase of the vase is an example of

A reference group acts as a point of comparison and as a source of information for an individual.

Psychological influences that determine where a person purchases products on a regular basis are called

Perception is a three-step process that involves

People's needs to grow,develop,and achieve their full potential are referred to by Maslow as ____ needs.

Discuss how perceptual processes may influence the consumer buying decision process.

During the evaluation of alternatives stage of the consumer buying decision process,the buyer selects the seller from whom he or she will purchase the product.

Jonathan is torn between buying a new swing set for his kids and buying a new set of Ping golf clubs for himself.Jonathan is experiencing

There are situational influences that cannot be controlled.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters