Question 1

Family influences are not directly related to purchasing decisions.

Accepted Answer

A) True 
 B)False

Question 2

Social classes are referred to as open aggregates of individuals because people can move into and out of them.

Accepted Answer

A) True 
 B)False

Question 3

The values,needs,interests,shopping patterns,and buying habits of various subcultures must be considered if a business wants to succeed.

Accepted Answer

A) True 
 B)False

Question 4

In the process of perception,individuals receive sensations through sight,sound,taste,smell,and hearing.These sensations are called

Accepted Answer

A) selective inputs. 
B) olfactory receptors. 
C) information inputs. 
D) perceptual motives. 
E) psychological influences. 
A) selective inputs. 
B) olfactory receptors. 
C) information inputs. 
D) perceptual motives. 
E) psychological influences.

Question 5

Jessie is out with a group of friends this evening for dinner at a local restaurant and then a movie.While the service at the restaurant was slow,and the food just ok,Jessie still had a great time and left with a positive opinion of the restaurant experience.Jessie's purchase decision was likely influenced by ____.

Accepted Answer

A) Physical surroundings 
B) Social surroundings 
C) Purchase reasons 
D) Buyer's momentary mood and condition 
E) Pressures created by time factors 
A) Physical surroundings 
B) Social surroundings 
C) Purchase reasons 
D) Buyer's momentary mood and condition 
E) Pressures created by time factors

Question 6

Antonio is in the market for a new car.He believes that lately there have been more car ads than usual on TV.The need Antonio has is most likely driving which of the following phenomena?

Accepted Answer

A) perception. 
B) selective exposure. 
C) selective distortion. 
D) cognitive dissonance. 
E) selective retention. 
A) perception. 
B) selective exposure. 
C) selective distortion. 
D) cognitive dissonance. 
E) selective retention.

Question 7

Referring to Coleman's major social class categories,the social class in our society that favors prestigious schooling,neighborhoods,and brands is the

Accepted Answer

A) upper class. 
B) middle class. 
C) upper-lower class. 
D) working class. 
E) lower class. 
A) upper class. 
B) middle class. 
C) upper-lower class. 
D) working class. 
E) lower class.

Question 8

The choice of a seller may actually affect the final product selection during the purchase stage of the consumer buying decision process.

Accepted Answer

A) True 
 B)False

Question 9

Chloe and Max are searching for a health club to join.This purchase will likely be affected by ____ involvement.

Accepted Answer

A) low 
B) internal 
C) enduring 
D) evoked 
E) perceived 
A) low 
B) internal 
C) enduring 
D) evoked 
E) perceived

Question 10

Beth Hines is buying furniture for her apartment for the first time.She is spending considerable time and effort comparing the products that different stores offer.Which type of problem-solving process is she using?

Accepted Answer

A) Selective 
B) Intensive 
C) Extended 
D) Shopping 
E) Routinized 
A) Selective 
B) Intensive 
C) Extended 
D) Shopping 
E) Routinized

Question 11

After purchasing a product,postpurchase evaluation may result in cognitive dissonance.Cognitive dissonance is

Accepted Answer

A) the congruence between external and internal searches for product information. 
B) a function of the manner in which the manufacturer of the product describes its attributes. 
C) dissatisfaction with the purchase. 
D) the establishment of criteria for comparing products. 
E) doubts that occur because the buyer questions whether the decision to purchase the product was right. 
A) the congruence between external and internal searches for product information. 
B) a function of the manner in which the manufacturer of the product describes its attributes. 
C) dissatisfaction with the purchase. 
D) the establishment of criteria for comparing products. 
E) doubts that occur because the buyer questions whether the decision to purchase the product was right.

Question 12

The _____,of Coleman's social class categories,includes approximately 40 percent of the population,shops for bargains,and buys sports and recreational equipment.

Accepted Answer

A) upper class. 
B) middle class. 
C) first class. 
D) working class. 
E) lower class. 
A) upper class. 
B) middle class. 
C) first class. 
D) working class. 
E) lower class.

Question 13

When shopping for detergent,Josh looks at Tide,Fresh Start,Surf,and All and chooses the one that is on sale.These four brands make up his ____ set.

Accepted Answer

A) alternate 
B) purchase 
C) consideration 
D) problem 
E) imposed 
A) alternate 
B) purchase 
C) consideration 
D) problem 
E) imposed

Question 14

Extended problem solving is used when unfamiliar,expensive,or infrequently purchased products are bought.

Accepted Answer

A) True 
 B)False

Question 15

The results of many studies have been inconclusive regarding the association between buyer behavior and

Accepted Answer

A) personality. 
B) perception. 
C) motives. 
D) social class. 
E) learning. 
A) personality. 
B) perception. 
C) motives. 
D) social class. 
E) learning.

Question 16

In what ways does an individual's personality affect his or her buying behavior?

Accepted Answer

The answer of In what ways does an individual's personality...

Question 17

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs,which are called

Accepted Answer

A) motives. 
B) lifestyles. 
C) perceptions. 
D) attitudes. 
E) traits. 
A) motives. 
B) lifestyles. 
C) perceptions. 
D) attitudes. 
E) traits.

Question 18

Time dimensions on the buying decision include how long it may take to become knowledgeable about a product.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following statements about the consumer buying decision process is true?

Accepted Answer

A) Consumers progress through the five stages of this process for all limited problem-solving decisions. 
B) Although all of the steps in the process are used in all decision processes,the order tends to depend on the customer's level of involvement. 
C) The key element of the process that exists in all consumer buying decision processes is the purchase of the product. 
D) Once the purchase of a product has been made,the consumer buying decision process is complete. 
E) Consumers making limited problem-solving decisions may not go through all five steps of the process. 
A) Consumers progress through the five stages of this process for all limited problem-solving decisions. 
B) Although all of the steps in the process are used in all decision processes,the order tends to depend on the customer's level of involvement. 
C) The key element of the process that exists in all consumer buying decision processes is the purchase of the product. 
D) Once the purchase of a product has been made,the consumer buying decision process is complete. 
E) Consumers making limited problem-solving decisions may not go through all five steps of the process.

Question 20

A consumer may receive a marketer's information and perceive it differently from the way the marketer intended.

Accepted Answer

A) True 
 B)False

Family influences are not directly related to purchasing decisions.

Social classes are referred to as open aggregates of individuals because people can move into and out of them.

The values,needs,interests,shopping patterns,and buying habits of various subcultures must be considered if a business wants to succeed.

In the process of perception,individuals receive sensations through sight,sound,taste,smell,and hearing.These sensations are called

Antonio is in the market for a new car.He believes that lately there have been more car ads than usual on TV.The need Antonio has is most likely driving which of the following phenomena?

Referring to Coleman's major social class categories,the social class in our society that favors prestigious schooling,neighborhoods,and brands is the

The choice of a seller may actually affect the final product selection during the purchase stage of the consumer buying decision process.

Chloe and Max are searching for a health club to join.This purchase will likely be affected by ____ involvement.

Beth Hines is buying furniture for her apartment for the first time.She is spending considerable time and effort comparing the products that different stores offer.Which type of problem-solving process is she using?

After purchasing a product,postpurchase evaluation may result in cognitive dissonance.Cognitive dissonance is

The _____,of Coleman's social class categories,includes approximately 40 percent of the population,shops for bargains,and buys sports and recreational equipment.

When shopping for detergent,Josh looks at Tide,Fresh Start,Surf,and All and chooses the one that is on sale.These four brands make up his ____ set.

Extended problem solving is used when unfamiliar,expensive,or infrequently purchased products are bought.

The results of many studies have been inconclusive regarding the association between buyer behavior and

In what ways does an individual's personality affect his or her buying behavior?

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs,which are called

Time dimensions on the buying decision include how long it may take to become knowledgeable about a product.

Which of the following statements about the consumer buying decision process is true?

A consumer may receive a marketer's information and perceive it differently from the way the marketer intended.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 7: Consumer Buying Behavior

Family influences are not directly related to purchasing decisions.

Social classes are referred to as open aggregates of individuals because people can move into and out of them.

The values,needs,interests,shopping patterns,and buying habits of various subcultures must be considered if a business wants to succeed.

In the process of perception,individuals receive sensations through sight,sound,taste,smell,and hearing.These sensations are called

Antonio is in the market for a new car.He believes that lately there have been more car ads than usual on TV.The need Antonio has is most likely driving which of the following phenomena?

Referring to Coleman's major social class categories,the social class in our society that favors prestigious schooling,neighborhoods,and brands is the

The choice of a seller may actually affect the final product selection during the purchase stage of the consumer buying decision process.

Chloe and Max are searching for a health club to join.This purchase will likely be affected by ____ involvement.

Beth Hines is buying furniture for her apartment for the first time.She is spending considerable time and effort comparing the products that different stores offer.Which type of problem-solving process is she using?

After purchasing a product,postpurchase evaluation may result in cognitive dissonance.Cognitive dissonance is

The _____,of Coleman's social class categories,includes approximately 40 percent of the population,shops for bargains,and buys sports and recreational equipment.

When shopping for detergent,Josh looks at Tide,Fresh Start,Surf,and All and chooses the one that is on sale.These four brands make up his ____ set.

Extended problem solving is used when unfamiliar,expensive,or infrequently purchased products are bought.

The results of many studies have been inconclusive regarding the association between buyer behavior and

In what ways does an individual's personality affect his or her buying behavior?

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs,which are called

Time dimensions on the buying decision include how long it may take to become knowledgeable about a product.

Which of the following statements about the consumer buying decision process is true?

A consumer may receive a marketer's information and perceive it differently from the way the marketer intended.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters