Question 1

The development of a person's self-concept is a function of

Accepted Answer

A) learning. 
B) psychological and social factors. 
C) reference groups and opinion leaders. 
D) roles and family influences. 
E) subcultures. 
A) learning. 
B) psychological and social factors. 
C) reference groups and opinion leaders. 
D) roles and family influences. 
E) subcultures.

Question 2

Dave is an owner and manager of three apartment buildings in northern Minnesota.During an exceptionally hot summer the temperatures soared and the toll on the window air conditioners was too much.Seventeen of them have broken down already,and more are probably going to have to be replaced.He has a total of seventy-five apartment units.Dave is now in the process of deciding how to repair the air conditioning.Should he buy new window units for all the buildings,or should he install central air conditioning? What type of decision is Dave facing?

Accepted Answer

A) situational involvement and extended problem solving 
B) situational involvement and limited problem solving 
C) enduring involvement and extended problem solving 
D) enduring involvement and limited problem solving 
E) external involvement and limited problem solving 
A) situational involvement and extended problem solving 
B) situational involvement and limited problem solving 
C) enduring involvement and extended problem solving 
D) enduring involvement and limited problem solving 
E) external involvement and limited problem solving

Question 3

Scenario 7.1
Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions,including information from friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this,Kate has asked several of her friends and family members where they have their cars repaired,since she has experienced a problem starting her car when the weather is cold.Kate has heard that Skola's Auto Repair has reasonable prices,but it can be difficult to get an appointment.Steve,one of Kate's friends,had a very poor experience with Skola's.However,once he complained to them,they fixed the situation and now he prefers their auto repair shop over others.
-Refer to Scenario 7.1.Positive feelings generated by satisfaction with Skola's response will become part of Steve's

Accepted Answer

A) consideration set. 
B) motives. 
C) selective retention. 
D) response. 
E) attitude. 
A) consideration set. 
B) motives. 
C) selective retention. 
D) response. 
E) attitude.

Question 4

Abercrombie & Fitch is developing a program to get to know its customers.Which of the following is not a reason why A&F needs to understand consumer buying behavior?

Accepted Answer

A) customer's reactions to marketing strategy can impact the firm's success 
B) all customers are the same when it comes to buying behavior 
C) a firm should create a marketing mix that satisfies customers 
D) it helps the marketer predict how consumers will respond to marketing strategies 
E) the marketing concept stresses that a firm should know its customers 
A) customer's reactions to marketing strategy can impact the firm's success 
B) all customers are the same when it comes to buying behavior 
C) a firm should create a marketing mix that satisfies customers 
D) it helps the marketer predict how consumers will respond to marketing strategies 
E) the marketing concept stresses that a firm should know its customers

Question 5

Motives can affect the direction and intensity of behavior.

Accepted Answer

A) True 
 B)False

Question 6

Claire is beginning to wonder if she has made the right decision about purchasing a new HP Laptop after she sees a friend with a new Dell.Claire's doubt whether she made the right decision occurs during the ___________ of the buying decision process.

Accepted Answer

A) cognitive dissonance phase. 
B) purchase phase. 
C) evaluation of alternatives phase. 
D) information search phase. 
E) postpurchase evaluation phase. 
A) cognitive dissonance phase. 
B) purchase phase. 
C) evaluation of alternatives phase. 
D) information search phase. 
E) postpurchase evaluation phase.

Question 7

When a product is a conspicuous one,reference-group influence is more likely to affect the brand decision.

Accepted Answer

A) True 
 B)False

Question 8

In the consumer buying decision process,the information search stage

Accepted Answer

A) yields a group of brands that a buyer views as possible alternatives. 
B) involves a buyer becoming aware of the need for a product. 
C) is not necessary when the buyer is involved in extensive decision making. 
D) occurs immediately after evaluation of alternatives. 
E) is lengthy for routine response buying behavior. 
A) yields a group of brands that a buyer views as possible alternatives. 
B) involves a buyer becoming aware of the need for a product. 
C) is not necessary when the buyer is involved in extensive decision making. 
D) occurs immediately after evaluation of alternatives. 
E) is lengthy for routine response buying behavior.

Question 9

As Brianna walks to classes,she selects,organizes,and interprets the sensations she is receiving through her sense organs.Brianna is experiencing the process of

Accepted Answer

A) exposure. 
B) motivation. 
C) learning. 
D) attitude formation. 
E) perception. 
A) exposure. 
B) motivation. 
C) learning. 
D) attitude formation. 
E) perception.

Question 10

The phenomenon of selective exposure is associated with perception.

Accepted Answer

A) True 
 B)False

Question 11

Salina is shopping for low-calorie frozen dinners to take to work for lunch.Salina has always been mindful of the total calories and the number of fat grams in these dinners.However,after reading an article about the high sodium counts in frozen meals and the maximum grams of sodium a woman should eat daily,she now pays attention to the sodium as well.The changes in Salina's thought processes and behavior caused by this information is called

Accepted Answer

A) learning. 
B) attitude formation. 
C) patronage motives. 
D) personality. 
E) motivation. 
A) learning. 
B) attitude formation. 
C) patronage motives. 
D) personality. 
E) motivation.

Question 12

An open aggregate of people with similar social ranking is referred to as a

Accepted Answer

A) reference group. 
B) social class. 
C) role. 
D) caste. 
E) subculture. 
A) reference group. 
B) social class. 
C) role. 
D) caste. 
E) subculture.

Question 13

Evaluative criteria for brands within the consideration set are both

Accepted Answer

A) selective and expansive. 
B) objective and subjective. 
C) internal and external. 
D) extended and routinized. 
E) perceptive and selective. 
A) selective and expansive. 
B) objective and subjective. 
C) internal and external. 
D) extended and routinized. 
E) perceptive and selective.

Question 14

At a single point in time,a person's motives are all of equal strength.

Accepted Answer

A) True 
 B)False

Question 15

Evan has just been hired as a product manager for a major technology firm.Currently,he is making purchases for his new apartment and upcoming job.His purchase of _____ would most likely be done through extended response behavior,while his purchase of ____ would be purchased through limited problem solving behavior.

Accepted Answer

A) a new suit;a sofa 
B) a toaster;bed sheets 
C) coffee maker;flat screen TV 
D) flat screen TV;bath towels 
E) coffee maker;groceries 
A) a new suit;a sofa 
B) a toaster;bed sheets 
C) coffee maker;flat screen TV 
D) flat screen TV;bath towels 
E) coffee maker;groceries

Question 16

The three most widely recognized types of consumer problem solving are:

Accepted Answer

A) limited problem solving,extended problem solving,and routinized response behavior. 
B) extended problem solving,enduring problem solving,and situational problem solving. 
C) planned problem solving,impulse buying,and limited problem solving. 
D) internal problem solving,external problem solving,situational behavior. 
E) responsive behavior,planned behavior,and impulsive problem solving. 
A) limited problem solving,extended problem solving,and routinized response behavior. 
B) extended problem solving,enduring problem solving,and situational problem solving. 
C) planned problem solving,impulse buying,and limited problem solving. 
D) internal problem solving,external problem solving,situational behavior. 
E) responsive behavior,planned behavior,and impulsive problem solving.

Question 17

Learning associated with purchase behavior is not particularly affected by reinforcement.

Accepted Answer

A) True 
 B)False

Question 18

Kellogg's is introducing a new bran waffle for toasters.Television commercials will be a key element in communicating the benefits associated with this product.Based on that decision,Kellogg's is expecting consumers to engage in what form of problem solving?

Accepted Answer

A) Routinized response behavior 
B) Limited problem solving 
C) Extended problem solving 
D) Impulse buying 
E) Extensive response behavior 
A) Routinized response behavior 
B) Limited problem solving 
C) Extended problem solving 
D) Impulse buying 
E) Extensive response behavior

Question 19

When organizing perceptual inputs,people tend to mentally fill in missing elements in a pattern or statement.This principle is called

Accepted Answer

A) interpretation. 
B) completion. 
C) distortion. 
D) closure. 
E) linking. 
A) interpretation. 
B) completion. 
C) distortion. 
D) closure. 
E) linking.

Question 20

Maslow's hierarchy of needs refers to the five levels of needs that humans seek to satisfy,from most to least important.These needs,in order from most to least important are

Accepted Answer

A) psychological,physiological,safety,social,and esteem. 
B) physiological,safety,esteem,social,and self-actualization. 
C) physiological,psychological,safety,social,and esteem. 
D) physiological,safety,social,and esteem,self-actualization. 
E) physiological,esteem,safety,self-actualization,and psychological. 
A) psychological,physiological,safety,social,and esteem. 
B) physiological,safety,esteem,social,and self-actualization. 
C) physiological,psychological,safety,social,and esteem. 
D) physiological,safety,social,and esteem,self-actualization. 
E) physiological,esteem,safety,self-actualization,and psychological.

The development of a person's self-concept is a function of

Abercrombie & Fitch is developing a program to get to know its customers.Which of the following is not a reason why A&F needs to understand consumer buying behavior?

Motives can affect the direction and intensity of behavior.

Claire is beginning to wonder if she has made the right decision about purchasing a new HP Laptop after she sees a friend with a new Dell.Claire's doubt whether she made the right decision occurs during the ___________ of the buying decision process.

When a product is a conspicuous one,reference-group influence is more likely to affect the brand decision.

In the consumer buying decision process,the information search stage

As Brianna walks to classes,she selects,organizes,and interprets the sensations she is receiving through her sense organs.Brianna is experiencing the process of

The phenomenon of selective exposure is associated with perception.

An open aggregate of people with similar social ranking is referred to as a

Evaluative criteria for brands within the consideration set are both

At a single point in time,a person's motives are all of equal strength.

The three most widely recognized types of consumer problem solving are:

Learning associated with purchase behavior is not particularly affected by reinforcement.

Kellogg's is introducing a new bran waffle for toasters.Television commercials will be a key element in communicating the benefits associated with this product.Based on that decision,Kellogg's is expecting consumers to engage in what form of problem solving?

When organizing perceptual inputs,people tend to mentally fill in missing elements in a pattern or statement.This principle is called

Maslow's hierarchy of needs refers to the five levels of needs that humans seek to satisfy,from most to least important.These needs,in order from most to least important are

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 7: Consumer Buying Behavior

The development of a person's self-concept is a function of

Abercrombie & Fitch is developing a program to get to know its customers.Which of the following is not a reason why A&F needs to understand consumer buying behavior?

Motives can affect the direction and intensity of behavior.

Claire is beginning to wonder if she has made the right decision about purchasing a new HP Laptop after she sees a friend with a new Dell.Claire's doubt whether she made the right decision occurs during the ___________ of the buying decision process.

When a product is a conspicuous one,reference-group influence is more likely to affect the brand decision.

In the consumer buying decision process,the information search stage

As Brianna walks to classes,she selects,organizes,and interprets the sensations she is receiving through her sense organs.Brianna is experiencing the process of

The phenomenon of selective exposure is associated with perception.

An open aggregate of people with similar social ranking is referred to as a

Evaluative criteria for brands within the consideration set are both

At a single point in time,a person's motives are all of equal strength.

The three most widely recognized types of consumer problem solving are:

Learning associated with purchase behavior is not particularly affected by reinforcement.

Kellogg's is introducing a new bran waffle for toasters.Television commercials will be a key element in communicating the benefits associated with this product.Based on that decision,Kellogg's is expecting consumers to engage in what form of problem solving?

When organizing perceptual inputs,people tend to mentally fill in missing elements in a pattern or statement.This principle is called

Maslow's hierarchy of needs refers to the five levels of needs that humans seek to satisfy,from most to least important.These needs,in order from most to least important are

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters