Question 1

Which one of the following is most likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups?

Accepted Answer

A) Canned peaches 
B) Instant coffee 
C) Jeans 
D) Furniture 
E) Soap 
A) Canned peaches 
B) Instant coffee 
C) Jeans 
D) Furniture 
E) Soap

Question 2

Social surroundings during the purchase decision do not include the presence of a salesperson.

Accepted Answer

A) True 
 B)False

Question 3

During the evaluation of alternatives stage of the consumer buying decision process,framing most likely influences the decision process of ____ buyers.

Accepted Answer

A) younger 
B) older 
C) wealthier 
D) veteran 
E) inexperienced 
A) younger 
B) older 
C) wealthier 
D) veteran 
E) inexperienced

Question 4

After purchasing a new Lexus,Brandon sees an Infinity pass by on the street and begins to wonder if he made the right choice.Brandon is experiencing

Accepted Answer

A) problem recognition. 
B) cognitive dissonance. 
C) internal search. 
D) alternative evaluation. 
E) framing. 
A) problem recognition. 
B) cognitive dissonance. 
C) internal search. 
D) alternative evaluation. 
E) framing.

Question 5

An attitude scale measures the

Accepted Answer

A) strength of a buyer's need for a product. 
B) buyer's level of information about a product. 
C) amount of experience the buyer has had with the product. 
D) intensity of a buyer's feelings toward a certain object. 
E) intensity of a buyer's desire for the product. 
A) strength of a buyer's need for a product. 
B) buyer's level of information about a product. 
C) amount of experience the buyer has had with the product. 
D) intensity of a buyer's feelings toward a certain object. 
E) intensity of a buyer's desire for the product.

Question 6

Buying behavior refers to the decision processes and acts of people involved in buying and using products.

Accepted Answer

A) True 
 B)False

Question 7

Problem recognition speed can vary from quite rapid to very slow.

Accepted Answer

A) True 
 B)False

Question 8

How does the level of involvement affect the type of consumer problem-solving process that a person uses?

Accepted Answer

The level of involvement refers to the d

Question 9

A consumer market consists of buyers intending to use the product with the main purpose of making a profit.

Accepted Answer

A) True 
 B)False

Question 10

Patronage motives influence where one purchases products on a regular basis.

Accepted Answer

A) True 
 B)False

Question 11

What is Maslow's hierarchy of needs? How does it apply to the consumer buying decision process?

Accepted Answer

The answer of What is Maslow's hierarchy of needs? How...

Question 12

Hereditary characteristics combined with personal experiences that together make an individual unique form one's

Accepted Answer

A) self-concept. 
B) attitudes. 
C) lifestyle. 
D) personality. 
E) role. 
A) self-concept. 
B) attitudes. 
C) lifestyle. 
D) personality. 
E) role.

Question 13

Which of the following statements regarding social class is true?

Accepted Answer

A) A social class is a closed aggregate of people with similar social ranking. 
B) The criteria used to group people into social classes do not vary from one culture to another. 
C) A social class is an open aggregate of people with similar social ranking. 
D) A social class is a ranking of people by other members of society into positions of social respect. 
E) A social class is an open aggregate of people with different social rankings. 
A) A social class is a closed aggregate of people with similar social ranking. 
B) The criteria used to group people into social classes do not vary from one culture to another. 
C) A social class is an open aggregate of people with similar social ranking. 
D) A social class is a ranking of people by other members of society into positions of social respect. 
E) A social class is an open aggregate of people with different social rankings.

Question 14

Psychological influences operate within individuals to determine,in part,their behavior as consumers.

Accepted Answer

A) True 
 B)False

Question 15

Jon's colleagues at work want to take a skiing trip.Jon grew up in Colorado and learned to ski as a young child so the group consults him about the best slopes and ski gear needed for the trip.Jon's role is that of an opinion leader.

Accepted Answer

A) True 
 B)False

Question 16

The criteria used to group people into classes are basically the same in all societies.

Accepted Answer

A) True 
 B)False

Question 17

Consumers' purchasing decisions and brand decisions may be influenced strongly by reference groups.

Accepted Answer

A) True 
 B)False

Question 18

Assignment of meaning to organized information inputs is called

Accepted Answer

A) motivation. 
B) redefinition. 
C) learning. 
D) interpretation. 
E) selection. 
A) motivation. 
B) redefinition. 
C) learning. 
D) interpretation. 
E) selection.

Question 19

Asian Americans are the fastest growing and most affluent U.S.subculture,but with respect to buying behavior,Asians are generally not willing to pay more for distinct,well-known brands.

Accepted Answer

A) True 
 B)False

Question 20

The time that a buyer has to make a purchase decision is a situational influence.

Accepted Answer

A) True 
 B)False

Exam 7: Consumer Buying Behavior

Which one of the following is most likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups?

Social surroundings during the purchase decision do not include the presence of a salesperson.

During the evaluation of alternatives stage of the consumer buying decision process,framing most likely influences the decision process of ____ buyers.

After purchasing a new Lexus,Brandon sees an Infinity pass by on the street and begins to wonder if he made the right choice.Brandon is experiencing

An attitude scale measures the

Buying behavior refers to the decision processes and acts of people involved in buying and using products.

Problem recognition speed can vary from quite rapid to very slow.

How does the level of involvement affect the type of consumer problem-solving process that a person uses?

A consumer market consists of buyers intending to use the product with the main purpose of making a profit.

Patronage motives influence where one purchases products on a regular basis.

What is Maslow's hierarchy of needs? How does it apply to the consumer buying decision process?

Hereditary characteristics combined with personal experiences that together make an individual unique form one's

Which of the following statements regarding social class is true?

Psychological influences operate within individuals to determine,in part,their behavior as consumers.

Jon's colleagues at work want to take a skiing trip.Jon grew up in Colorado and learned to ski as a young child so the group consults him about the best slopes and ski gear needed for the trip.Jon's role is that of an opinion leader.

The criteria used to group people into classes are basically the same in all societies.

Consumers' purchasing decisions and brand decisions may be influenced strongly by reference groups.

Assignment of meaning to organized information inputs is called

Asian Americans are the fastest growing and most affluent U.S.subculture,but with respect to buying behavior,Asians are generally not willing to pay more for distinct,well-known brands.

The time that a buyer has to make a purchase decision is a situational influence.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters